Listrak vs. Ontraport

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.

Incentivized

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
• CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
• Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

• Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.

My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.

The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.

Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.

The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.

I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.

If you know your business, ONTRAPORT is easy

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

We used it because it was recommended by other coaching companies. It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program. You can easily create automations and rules to be notified when clients evolve in the program. It allows us to send them our messages at the right moment.

Incentivized

With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized

• ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
• Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
• They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.

Incentivized