Listrak vs. Piano Audience

Listrak

Listrak

24 Reviews and Ratings

Piano Audience

Piano Audience

4 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Listrak	Score 9.3 out of 10	N/A	Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…	N/A
Piano Audience	Score 8.8 out of 10	N/A	Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.	N/A

Pricing

Listrak

Piano Audience

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Listrak	Piano Audience
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Listrak	Piano Audience
Considered Both Products	Listrak SH shari hoenig VP, ecommerce + marketing Chose Listrak The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. … Incentivized Helpful? LG Lauren Gomez Director of Marketing Chose Listrak Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use. Incentivized Helpful? Verified User Anonymous Chose Listrak The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, … Incentivized Helpful? Sheryl Biesman Director of eCommerce Marketing Chose Listrak Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there. Incentivized Helpful? Steffany Winkelmann Email Marketing Analyst Chose Listrak The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Helpful? Jason Bean Web Content Manager Chose Listrak I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce … Incentivized Helpful? Verified User Anonymous Chose Listrak This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account. Incentivized Helpful? Taylor Patton Email Marketing Manager Chose Listrak Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform. 1. Superior control over your Database & Lists 2. Excellent deliverability rate for businesses that possess a large database. Incentivized Helpful? Mark Vogel Owner Chose Listrak Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions. Incentivized Helpful?	Piano Audience Nina Ritchie Planner, Consumer Chose Piano Audience It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a … Incentivized Helpful? Pablo Gonzalez Marketing Manager Chose Piano Audience Piano DMP form is simpler, as is its customization, we have an invaluable data source in its own systems, the construction of an eCommerce solution is ambitious and projected, the careful design of the logic of use is evident, in addition, its use can meet very diverse needs … Incentivized Helpful?

Best Alternatives
	Listrak	Piano Audience
Small Businesses	Mautic Score 9.0 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Enterprises	Iterable Score 8.7 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Listrak	Piano Audience
Likelihood to Recommend	7.1 (0 ratings)	8.3 (0 ratings)

User Testimonials
	Listrak	Piano Audience
Likelihood to Recommend	We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way. Incentivized Verified User Anonymous Read full review	Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement. Incentivized Carine Oliveira Marketing Manager Read full review
Pros	The conductor email builder is easy to use. They have improved their customer service team. Open to suggestions and will work collaboratively. Help build insights from campaigns and recommend improvements. Incentivized SH shari hoenig VP, ecommerce + marketing Read full review	Abundant configurations and segments to analyze a large amount of navigation data. BI UI/UX is easy to understand and trends can be immediately captured. It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data. Incentivized Carine Oliveira Marketing Manager Read full review
Cons	Difficult and steep learning curve Email builder is complicated and not intuitive CONTRACTS ARE UNCLEAR Company will not honor cancellation requests made in a timely manner Verified User Anonymous Read full review	It should be noted that not all results can be used, it depends on their quality. It is considered a relatively new tool for data analysis. Care must be taken with the quality of these data. Incentivized Nina Ritchie Planner, Consumer Read full review
Alternatives Considered	The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us. Incentivized Steffany Winkelmann Email Marketing Analyst Read full review	It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data Incentivized Nina Ritchie Planner, Consumer Read full review
Return on Investment	Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database. Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions. Incentivized Taylor Patton Email Marketing Manager Read full review	Provides audience information for the other pieces of the system to move forward. We can build a very complete picture of the anonymous user. Pablo Gonzalez Marketing Manager Read full review
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