TrustRadius

Listrak vs. Retainly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Retainly
Score 9.2 out of 10
N/A
Retainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value. Retention & LTV: Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which…N/A
Pricing
ListrakRetainly
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ListrakRetainly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ListrakRetainly
Considered Both Products
Listrak
SH
shari hoenig
VP, ecommerce + marketing
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
LG
Lauren Gomez
Director of Marketing
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Verified User
Anonymous
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Sheryl Biesman | TrustRadius Reviewer
Sheryl Biesman
Director of eCommerce Marketing
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Jason Bean | TrustRadius Reviewer
Jason Bean
Web Content Manager
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Verified User
Anonymous
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
Retainly
Verified User
Anonymous
Chose Retainly
Retainly has a unique and better workflow creation process.
Verified User
Anonymous
Chose Retainly
Retainly is more user-friendly and less complicated than eSputnik. Retainly does not have odd features you do not need. eSputnik has more email templates and that is why I used to like it a lot. But for me, Retainly is more comfortable now.
Features
ListrakRetainly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
Retainly
8.3
Ratings
9% above category average
WYSIWYG email editor00 Ratings8.80 Ratings
Dynamic content00 Ratings9.20 Ratings
Ability to test dynamic content00 Ratings9.20 Ratings
A/B testing00 Ratings7.70 Ratings
Mobile optimization00 Ratings3.60 Ratings
Email deliverability reporting00 Ratings9.20 Ratings
List management00 Ratings9.20 Ratings
Triggered drip sequences00 Ratings9.60 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Listrak
-
Ratings
Retainly
9.1
Ratings
15% above category average
Lead nurturing automation00 Ratings9.60 Ratings
Lead scoring and grading00 Ratings9.10 Ratings
Data quality management00 Ratings8.20 Ratings
Automated sales alerts and tasks00 Ratings9.60 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
Retainly
9.0
Ratings
21% above category average
Dashboards00 Ratings8.50 Ratings
Standard reports00 Ratings9.20 Ratings
Custom reports00 Ratings9.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Listrak
-
Ratings
Retainly
8.5
Ratings
13% above category average
API00 Ratings9.60 Ratings
Role-based workflow & approvals00 Ratings9.60 Ratings
Integration with Salesforce.com00 Ratings6.40 Ratings
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ListrakRetainly
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User Ratings
ListrakRetainly
Likelihood to Recommend
7.1
(0 ratings)
9.2
(0 ratings)
User Testimonials
ListrakRetainly
Likelihood to Recommend
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Verified User
Anonymous
Read full review
As for me, the workflow creation process is just great. It allows for creating custom interaction with the client base. Also, our team adored the way A/B tests can run as part of different workflows.
Verified User
Anonymous
Read full review
Pros
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
SH
shari hoenig
VP, ecommerce + marketing
Read full review
  • Segments creation
  • Workflow creation
  • Workspace creation
Verified User
Anonymous
Read full review
Cons
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Verified User
Anonymous
Read full review
  • Analytics can be improved
Verified User
Anonymous
Read full review
Alternatives Considered
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
Read full review
Retainly is more user-friendly and less complicated than eSputnik. Retainly does not have odd features you do not need. eSputnik has more email templates and that is why I used to like it a lot. But for me, Retainly is more comfortable now.
Verified User
Anonymous
Read full review
Return on Investment
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
Read full review
  • Set - up automated workflow sequences across the customer journey
  • Less manual intervention to manage campaign
  • 15 % Reduce of drop-offs in the customer experience
Verified User
Anonymous
Read full review
ScreenShots

Retainly Screenshots

Screenshot of Here you can access your project overview and other important project-wide information.Screenshot of Create simple and extended dynamic Segments.Screenshot of Create new and manage existing workspaces.Screenshot of Connect Retainlys' and 3d party integrations.Screenshot of Access and create automated workflows, review workflow analytics.