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Litmus from Validity vs. Oracle Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Litmus from Validity

    Score8.5 out of 10
    N/ALitmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

    $500

    per month

    Oracle Marketing

    Score7.1 out of 10
    N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    Litmus from ValidityOracle Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Litmus from ValidityOracle Marketing
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.CX Marketing pricing is a function of usage.
    More Pricing Information
    Community Pulse
    Litmus from ValidityOracle Marketing
    Considered Both Products
    Validity
    Chose Litmus from Validity
    Litmus was easier to use and more robust (at that time) than Email on Acid. With my current job, Litmus was already in use.
    Incentivized
    Chose Litmus from Validity
    Email on Acid has an exhaustive list of email clients, browsers, and devices, and when I last used it several years ago, it was many more than Litmus - due mainly to including a lot more of the smaller or more niche clients etc, as well as older versions and devices. I have …
    Incentivized
    Chose Litmus from Validity
    N/
    Incentivized
    Chose Litmus from Validity
    Litmus is a more complete system.
    Incentivized
    Chose Litmus from Validity
    Litmus works much better than a shareable Google Doc, for instance, since you can see the visuals of the email (banner, header, footer, pre-header text, etc). Like Google Docs, you can add comments anywhere you like and your input is clearly placed where it's meant to refer to. …
    Incentivized
    Chose Litmus from Validity
    We love the interface that Litmus has, we tried working in other platforms but it is not as intuitive as Litmus. We like the distribution of elements and how we can decide which visualization we want. It has been very useful for the company.
    Incentivized
    Oracle
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Litmus from ValidityOracle Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Litmus from Validity and Oracle Marketing
    Feature
    Litmus from Validity
    5.4
    326 Ratings
    Oracle Marketing
    9.3
    133 Ratings
    WYSIWYG email editor7.237 Ratings10.0117 Ratings
    Dynamic content7.933 Ratings9.0120 Ratings
    Ability to test dynamic content7.8209 Ratings9.0116 Ratings
    Landing pages2.63 Ratings8.0124 Ratings
    A/B testing1.84 Ratings10.0118 Ratings
    Mobile optimization9.3317 Ratings10.0113 Ratings
    Email deliverability reporting8.9230 Ratings10.0127 Ratings
    List management1.82 Ratings9.0126 Ratings
    Triggered drip sequences1.01 Ratings9.0108 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Litmus from Validity and Oracle Marketing
    Feature
    Litmus from Validity
    7.5
    212 Ratings
    Oracle Marketing
    8.3
    123 Ratings
    Dashboards5.610 Ratings9.0122 Ratings
    Standard reports8.9211 Ratings8.0120 Ratings
    Custom reports7.9148 Ratings8.0113 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Litmus from Validity and Oracle Marketing
    Feature
    Litmus from Validity
    9.2
    315 Ratings
    Oracle Marketing
    -
    Ratings
    URL Validation9.1236 Ratings00 Ratings
    Link Tracking8.8206 Ratings00 Ratings
    Spam Testing9.3236 Ratings00 Ratings
    Email Previews9.6313 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Litmus from Validity and Oracle Marketing
    Feature
    Litmus from Validity
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of Litmus from Validity and Oracle Marketing
    Feature
    Litmus from Validity
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Litmus from Validity and Oracle Marketing
    Feature
    Litmus from Validity
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Litmus from Validity and Oracle Marketing
    Feature
    Litmus from Validity
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    API00 Ratings9.0105 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings
    Customizability00 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    User Ratings
    Litmus from ValidityOracle Marketing
    Likelihood to Recommend
    9.1
    (338 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    7.4
    (25 ratings)
    10.0
    (92 ratings)
    Usability
    9.4
    (19 ratings)
    10.0
    (15 ratings)
    Availability
    9.1
    (6 ratings)
    8.1
    (9 ratings)
    Performance
    7.4
    (6 ratings)
    6.6
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    9.9
    (16 ratings)
    In-Person Training
    9.0
    (1 ratings)
    7.3
    (3 ratings)
    Online Training
    8.2
    (2 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    9.1
    (10 ratings)
    8.8
    (10 ratings)
    Configurability
    7.3
    (5 ratings)
    6.4
    (1 ratings)
    Ease of integration
    10.0
    (2 ratings)
    2.0
    (2 ratings)
    Product Scalability
    8.5
    (6 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    9.1
    (4 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    9.2
    (3 ratings)
    7.3
    (1 ratings)