Litmus from Validity vs. Everest (Return Path + 250ok)

Litmus from Validity

Everest (Return Path + 250ok)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Litmus from Validity	Score8.5 out of 10	N/A	Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.	$500 per month
Everest (Return Path + 250ok)	Score10 out of 10	N/A	Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…	$20 per month

Pricing

Litmus from Validity

Everest (Return Path + 250ok)

No answers on this topic

Elements: $20
per month
Elements Plus: $525
per month
Professional: Custom Pricing
Enterprise: Custom Pricing

Pricing Offerings
Litmus from Validity	Everest (Return Path + 250ok)
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.

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Community Pulse
Key User Insights
	Litmus from Validity	Everest (Return Path + 250ok)
Considered Both Products	Validity Verified User Chose Litmus from Validity I have only done a demo with return path. They did have great software for deliverability and overall ESP health. Litmus's rendering functions is more robust that Iterable's, which is why our team decided to keep using it. Incentivized Helpful? Joel Gulledge QA Analyst in Marketing at Ingredient (Marketing & Advertising, 51-200 employees) Chose Litmus from Validity From a platform and tool perspective, Litmus does a great job at providing rendering testing. No issues. Incentivized Helpful? Verified User Chose Litmus from Validity We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also … Incentivized Helpful? Verified User Chose Litmus from Validity Our team has used Return-path in the past, but it seems like the features continue to grow with Litmus, which is very exciting Incentivized Helpful? Verified User Chose Litmus from Validity At my past companies, I've only used Litmus for this use case. Incentivized Helpful? Lindsay Harris Senior Email Marketing Lead in Marketing at Boston Consulting Group (BCG) (Management Consulting, 10,001+ employees) Chose Litmus from Validity We love Litmus's live previews capability, which is something that ReturnPath did not have at the time our contract started. We do see that Everest does have this feature now, but we do appreciate the direct in-app sync that Litmus offers (so that we don't have to log in to a … Incentivized Helpful? Stuart Jackson Customer Solutions Manager in Marketing at Stockland (Real Estate, 1001-5000 employees) Chose Litmus from Validity Some of the same functions, we use Everest as well for deliverability. Incentivized Helpful? Verified User Chose Litmus from Validity We tested out Return Path, which didn't fit our needs at all, and looked into Email on Acid. EoA didn't meet some of our legal requirements, so we have always been with Litmus and look forward to being a Litmus customer. Incentivized Helpful? Verified User Chose Litmus from Validity Litmus was chosen by my organization. I have used Return Path and Litmus and find Litmus more user friendly. Incentivized Helpful? Verified User Chose Litmus from Validity I have previously used Email on Acid and Salesforce ReturnPath. Litmus is an easy to use product that has a great team behind it. Our team wasn’t comfortable with the new upgrades that Litmus recently installed. The Litmus team was great with setting up a conference call with … Incentivized Helpful? Jonathan Chandler Heida Email Marketing Program Manager in Marketing at Mutual of Omaha (Insurance, 1001-5000 employees) Chose Litmus from Validity A few years ago when we were researching tools that could help resolve our rendering issues, I came across Litmus and Email on Acid. We discovered that other vendors we used offered rendering testing, but ultimately discovered that they were all licensing the Litmus tool inside … Incentivized Helpful? Mike Dugo Manager, QA Analysis at Epsilon (Marketing & Advertising, 5001-10,000 employees) Chose Litmus from Validity It's been years since I've used Return Path. Email on Acid is excellent and very comparable to Litmus. We chose Litmus because it seems to be better suited for marketing agencies, and better allows us to create sub-accounts by client or by internal team. Incentivized Helpful? Verified User Chose Litmus from Validity Email on Acid is the other system that I've used that is similar. Incentivized Helpful? Verified User Chose Litmus from Validity We simply use Litmus for the email preview functionality & spam testing. We are using the tool to cut down on our production time and bring visibility to our testing. The software is essentially a proactive tool to help keep our sender reputation high. The competition may offer … Incentivized Helpful?	Validity Akande Davis Growth Marketing Strategist in Marketing at Digital Pew (Consumer Goods, 1001-5000 employees) Chose Everest (Return Path + 250ok) Litmus does a great job of checking for specific things related to design or spam filtering, but the overall comprehensive approach that Everest (Return Path + 250ok) has by implementing seed listing, list validation, and pixel engagement offers a much stronger solution for … Incentivized Helpful? Verified User Chose Everest (Return Path + 250ok) Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at … Incentivized Helpful? Verified User Chose Everest (Return Path + 250ok) As a long-term Return Path client, we haven't ever used any competitor products as we always felt that what we were using was best-available. So when 250ok and Return Path were combined, the best of both is visible within the new Everest umbrella product, Validity Everest … Incentivized Helpful? Verified User Chose Everest (Return Path + 250ok) Return Path came with our Salesforce Marketing Cloud implementation. We have not seriously looked at additional tools to complement or replace what we're getting through Return Path. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Litmus from Validity

Everest (Return Path + 250ok)

Comparison of Email & Online Marketing features of Litmus from Validity and Everest (Return Path + 250ok)
Feature	Litmus from Validity 5.4 326 Ratings	Everest (Return Path + 250ok) 6.1 21 Ratings
WYSIWYG email editor	7.237 Ratings	5.02 Ratings
Dynamic content	8.033 Ratings	5.32 Ratings
Ability to test dynamic content	7.8209 Ratings	6.47 Ratings
Landing pages	2.63 Ratings	5.02 Ratings
A/B testing	1.84 Ratings	6.58 Ratings
Mobile optimization	9.4317 Ratings	3.36 Ratings
Email deliverability reporting	8.9230 Ratings	8.021 Ratings
List management	1.82 Ratings	7.09 Ratings
Triggered drip sequences	1.01 Ratings	8.02 Ratings

Comparison of Reporting & Analytics features of Litmus from Validity and Everest (Return Path + 250ok)
Feature	Litmus from Validity 7.5 212 Ratings	Everest (Return Path + 250ok) 6.1 22 Ratings
Dashboards	5.610 Ratings	7.222 Ratings
Standard reports	8.9211 Ratings	6.720 Ratings
Custom reports	8.0148 Ratings	4.516 Ratings

Comparison of Pre-Send Testing features of Litmus from Validity and Everest (Return Path + 250ok)
Feature	Litmus from Validity 9.3 315 Ratings	Everest (Return Path + 250ok) 8.0 10 Ratings
URL Validation	9.2236 Ratings	8.16 Ratings
Link Tracking	8.9206 Ratings	6.73 Ratings
Spam Testing	9.3236 Ratings	9.09 Ratings
Email Previews	9.6313 Ratings	9.08 Ratings
Image Validation	00 Ratings	7.66 Ratings
Inbox Display	00 Ratings	8.57 Ratings
Email Accessibility Tools	00 Ratings	7.54 Ratings
Spelling and Grammar Check	00 Ratings	7.82 Ratings

User Ratings
	Litmus from Validity	Everest (Return Path + 250ok)
Likelihood to Recommend	9.1 (338 ratings)	5.4 (27 ratings)
Likelihood to Renew	7.4 (25 ratings)	8.2 (5 ratings)
Usability	9.3 (19 ratings)	7.3 (1 ratings)
Availability	9.1 (6 ratings)	- (0 ratings)
Performance	7.4 (6 ratings)	- (0 ratings)
Support Rating	- (0 ratings)	9.1 (1 ratings)
In-Person Training	9.0 (1 ratings)	- (0 ratings)
Online Training	8.2 (2 ratings)	- (0 ratings)
Implementation Rating	9.1 (10 ratings)	8.2 (1 ratings)
Configurability	7.3 (5 ratings)	- (0 ratings)
Ease of integration	10.0 (2 ratings)	- (0 ratings)
Product Scalability	8.5 (6 ratings)	- (0 ratings)
Vendor post-sale	9.1 (4 ratings)	- (0 ratings)
Vendor pre-sale	9.2 (3 ratings)	- (0 ratings)

Litmus from Validity vs. Everest (Return Path + 250ok)

Litmus from Validity

Everest (Return Path + 250ok)

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