LiveRamp vs. TransUnion TruAudience

It is well suited if you are trying to track data and information across multiple platforms.

Incentivized

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.

Incentivized

• Data onboarding
• Identity resolution
• Data management
• Audience segmentation
• Third-party data for audience targeting
• Hosting great ad tech and martech industry events

Incentivized

• Tag management - its very easy to place and configure 3rd party tags
• Its easy to adjust firing rules, so your tag loads once per user or once a day.

• Privacy information could be included better.

Incentivized

• UI was a little clunky, with the initial homepage not particularly appealing
• Muting notifications on large chats can only be done for set, not custom, intervals
• Notifications would frequently show up more than once, a rather annoying habit

We are deeply ingrained in BrightTag and very pleased with its performance, but there is always the possibility that another tool with features we have not considered or are even aware of may come along that makes transitioning to a new platform a worthwhile endeavor (perhaps one that integrates A/B Testing or a Personalization engine into the TMS framework)

Incentivized

Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

Incentivized

Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of verification and a basis of identity makes it perfect for a campaign environment

• Much better overall business view from improved analytics
• More actionable insights gained from cross platform analytics
• More holistic view of the user experience

Incentivized

• BrightTag has increased employee efficiency.
• BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
• Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.