LocaliQ vs. Sugar Sell (SugarCRM)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 9.0 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
Sugar Sell (SugarCRM)
Score 5.2 out of 10
N/A
Sugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.
$19
per month (billed annually) per user (3 user minimum, 9 user maximum)
Pricing
LocaliQSugar Sell (SugarCRM)
Editions & Modules
No answers on this topic
Essentials
$19
per month (billed annually) per user (3 user minimum, 9 user maximum)
Standard
$59
per month (billed annually) per user (10 User Minimum)
Advanced
$85
per month (billed annually) per user (10 user minimum)
Premier
$135
per month (billed annually) per user (10 user minimum)
Offerings
Pricing Offerings
LocaliQSugar Sell (SugarCRM)
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Community Pulse
LocaliQSugar Sell (SugarCRM)
Considered Both Products
LocaliQ
Chose LocaliQ
LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the …
Chose LocaliQ
Those platforms are self-served, and I have no time to dedicated to just get to the bottom of each one of them.
Chose LocaliQ
I have always used Local IQ and have been so satisfied I have never shopped around for another product.
Chose LocaliQ
LocaliQ was chosen for its comprehensive marketing capabilities, combining localized targeting, digital and print ads, and automated optimizations. While other platforms excel in specialized areas, LocaliQ provided a well-rounded solution tailored to our company goals of …
Chose LocaliQ
We chose LocaliQ above a few other sites because they appeared to be the most professional and have the most knowledgable team. They worked with other businesses in our industry and we felt comfortable experimenting with their services. They provided a professional presentation …
Chose LocaliQ
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes.
Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around …
Chose LocaliQ
Many of my clients have dabbled in Google Adwords then realize they don't want to handle this themselves.
Chose LocaliQ
We had not used other products prior to our use of LocaliQ products.
Chose LocaliQ
I did not investigate other platforms. My org has had a relationship with LocaliQ prior to my arrival, so I continued that partnership. I guess it's worth adding, we comparison shopped with two other local agencies but the pricing was much better with LocaliQ.
Chose LocaliQ
I prefer the personal relationships that have developed over the years working with LocaliQ. I like that I have a contact person that I can communicate with directly as opposed to a chat or support ticket.
Chose LocaliQ
It was a disaster of a launch, and we quickly ended it. I hope it has got better, and we will, at some point, start a new chatbot with one of our existing relationships.
Chose LocaliQ
Wix was very do it yourself. LocaliQ is done for you.
Chose LocaliQ
When we review different companies to use for the next year, LocaliQ always stands out against the rest due to the amount we get for the amount of money we spend.
Chose LocaliQ
I have not used other products as the last marketing company did not review our information with us.
Chose LocaliQ
Tried a couple of other marketing companies, none of which can compare to LocaliQ in terms of capabilities and results.
Chose LocaliQ
  1. ReachLocal is relatively cost-effective when compared with HubSpot
  2. It has all the must-have services for your website and campaign management
Chose LocaliQ
I haven't used any competitors listed, but I am familiar with GTMA and have worked with them. Their advertising strategies have been more robust, and I prefer their Google ads and Facebook ads methods over ReachLocals. I like ReachLocals basic report functionality over GTMA's. …
Chose LocaliQ
I have only used website developers in the past and haven't used any marketing companies.
Chose LocaliQ
We used Demandforce prior to moving to ThriveHive. I believe that ThriveHive is just a better overall value in terms of pricing, services and of course the personal guidance you get by having a dedicated coach.
Chose LocaliQ
ThriveHive offered the most features at the best price when I set up my site. The ongoing support is great as well.
Chose LocaliQ
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits …
Chose LocaliQ
There are other vendors trying to sell their products. We have maintained business with ReachLocal due to their great customer service.
Sugar Sell (SugarCRM)
Chose Sugar Sell (SugarCRM)
SugarCRM does not stack up well against Bloomreach; we moved away from SugarCRM to Bloomreach, which was much more suited and easily integrated into many different platforms. Bloomreach has a much nicer user interface for debugging and simpler screens for less technical …
Chose Sugar Sell (SugarCRM)
I love to use Sugar Sell because it's more user friendly, has more information spred out, a lot faster to use. Looks a lot more updates as well. Can have different tabs open without a problem. Let's management control different information being able to be saved for the sales …
Chose Sugar Sell (SugarCRM)
SugarCRM is a lot better in many ways then LogicsCRM which I started using when I started as a sales rep at Community Tax. Yet there is still room for a lot of improvements to accommodate a steady workflow. They integration of old CRM files seems to have worked great from …
Chose Sugar Sell (SugarCRM)
I work in sales and the other programs I have used were suited for customer service. The ability to track my client in all stages of the sale is key. I quickly see the payment that has been run and payments that were declined for the day. Making it faster for me to call clients …
Chose Sugar Sell (SugarCRM)
It is the first time that I have worked with a system like Sugar, but it has facilitated the work experience. It is practical, helps with the maintenance of the information of our clients, and does an excellent job keeping the system and the information of the clients updated. …
Chose Sugar Sell (SugarCRM)
I have used similar platforms, but they are not listed here because these were developed by companies i have worked with, as in, their own staff developed them or bought the license and it's not listed here, the last one was FRONT2GO.
Chose Sugar Sell (SugarCRM)
Well actually this is the first time that I use a CRM like this, I used to work in a different industry.
But I can say that the change was really smooth and I'm happy with the experience overall, it was easy to understand and get used to it.
I can see why companies like this CRM.
Chose Sugar Sell (SugarCRM)
Sugar Sell is the only product we found that met the needs of everyone involved in the evaluation process. It can be customized to accomplish just about anything you need, and trust me....we pushed the limits on that. It is a product that our users actually enjoy using which in …
Chose Sugar Sell (SugarCRM)
We selected SugarCRM from a startup mentality when, in reality, we should have bitten the bullet and opted for something like Copper. Copper is 100% the CRM of choice that is integrated into G-Suite for businesses. I would even take Zoho over Sugar, having implemented it …
Chose Sugar Sell (SugarCRM)
Overall I'd say SugarCRM is a great product. It has some issues here and there with some of the reporting and not having all reporting metrics I'd like but overall its a good product compared to some of the other ones I've used. I would like some of their UI and features to be …
Chose Sugar Sell (SugarCRM)
I have used a number of built-from-scratch, customized database software packages. I like the strength of Sugar's backbone, and that it offers tremendous reporting capabilities right off the bat. I also appreciate how flexible it is - it can truly be used for a variety of …
Chose Sugar Sell (SugarCRM)
Salesforce analytics cloud was much more than we needed for reporting so it didn't make sense to pay the cost for SFDC just for that feature. Callidus Cloud Marketing Automation was very marketing centric and didn't fit our business process as well; would have required more …
Chose Sugar Sell (SugarCRM)
Sugar is a legacy product for us and given the amount of history and data we have in it, we didn't look too seriously at switching. We decided that despite its flaws, it was still a better decision for us to stick with Sugar and simply bring in a consultant who could help us …
Chose Sugar Sell (SugarCRM)
We saw a lot of the same desirable features in both platforms. Although Salesforce offered a greater level of support, we did not think it was worth the extra spend, at the end of the day. We have had to do a bit more leg work when it comes to social media intelligence, but in …
Chose Sugar Sell (SugarCRM)
I inherited this decision and did not have an opportunity to shop. I would have gone with a less expensive product with more built-in marketing integration and better campaign email capabilities. However our executives appreciate the reporting function and I believe this was …
Chose Sugar Sell (SugarCRM)
We ultimately selected Salesforce due to the issues faced with SugarCRM however I would recommend SugarCRM to any company that doesn't plan on managing the CRM in house. The costs associated with hiring a Sugar Partner and purchasing multiple licenses are still going to be …
Chose Sugar Sell (SugarCRM)
SugarCRM is in general better on supporting and handling customization of modules and workflows and is much lighter in terms of the requirements needed to support the platform for clients
Chose Sugar Sell (SugarCRM)
HubSpot is considerably better than Sugar, but we don't use the CRM to the fullest extent. We used another CRM that was much better (and program-based, not cloud-based/web-based), but I can't for the life of me remember the name of it. It was better as it was easier to search, …
Chose Sugar Sell (SugarCRM)
I have used BMC Footprints for similar internal IT service tracking and I found updates to be slow. The home page/user interface was not as easy to grasp as SugarCRM's was. SugarCRM was already implemented in my previous organization when I arrived, and I was able to grasp its …
Chose Sugar Sell (SugarCRM)
More cost effective and allowed us to have it running on our own infrastructure instead of hosted by their servers. This allowed us to write custom code and modules for our specific business needs. Our sales team ended up hating SugarCRM and has moved off it completely and to …
Chose Sugar Sell (SugarCRM)
I work for a SugarCRM partner and compete against Salesforce, MS Dynamics. We chose to become a SugarCRM partner because of the open nature of their software stack. Nothing is hidden from users or partners. We have full access to the source-code and can make any time of …
Chose Sugar Sell (SugarCRM)
Act! is not as customizable as SugarCRM, nor does the mobile app works as well as SugarCRM
Features
LocaliQSugar Sell (SugarCRM)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
Ratings
4% above category average
Sugar Sell (SugarCRM)
-
Ratings
WYSIWYG email editor7.30 Ratings00 Ratings
Dynamic content6.60 Ratings00 Ratings
Ability to test dynamic content8.00 Ratings00 Ratings
Landing pages6.70 Ratings00 Ratings
A/B testing8.00 Ratings00 Ratings
Mobile optimization7.30 Ratings00 Ratings
Email deliverability reporting9.00 Ratings00 Ratings
List management7.10 Ratings00 Ratings
Triggered drip sequences8.60 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.6
Ratings
12% above category average
Sugar Sell (SugarCRM)
-
Ratings
Lead nurturing automation8.40 Ratings00 Ratings
Lead scoring and grading6.70 Ratings00 Ratings
Data quality management8.20 Ratings00 Ratings
Automated sales alerts and tasks7.20 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
Ratings
5% below category average
Sugar Sell (SugarCRM)
-
Ratings
Calendaring9.50 Ratings00 Ratings
Event/webinar marketing6.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
Ratings
16% above category average
Sugar Sell (SugarCRM)
-
Ratings
Social sharing and campaigns8.10 Ratings00 Ratings
Social profile integration7.60 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
8.0
Ratings
16% above category average
Sugar Sell (SugarCRM)
-
Ratings
Dashboards7.80 Ratings00 Ratings
Standard reports8.10 Ratings00 Ratings
Custom reports8.20 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
Ratings
33% above category average
Sugar Sell (SugarCRM)
-
Ratings
Customizability9.00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
4.8
Ratings
46% below category average
Customer data management / contact management00 Ratings5.00 Ratings
Workflow management00 Ratings6.00 Ratings
Territory management00 Ratings6.00 Ratings
Opportunity management00 Ratings7.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.00 Ratings
Contract management00 Ratings3.00 Ratings
Quote & order management00 Ratings4.00 Ratings
Interaction tracking00 Ratings3.00 Ratings
Channel / partner relationship management00 Ratings2.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
2.3
Ratings
106% below category average
Case management00 Ratings3.00 Ratings
Call center management00 Ratings2.00 Ratings
Help desk management00 Ratings2.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
5.5
Ratings
32% below category average
Lead management00 Ratings6.00 Ratings
Email marketing00 Ratings5.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
3.0
Ratings
87% below category average
Task management00 Ratings4.00 Ratings
Billing and invoicing management00 Ratings3.00 Ratings
Reporting00 Ratings2.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
3.3
Ratings
79% below category average
Forecasting00 Ratings3.00 Ratings
Pipeline visualization00 Ratings2.00 Ratings
Customizable reports00 Ratings5.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
5.5
Ratings
31% below category average
Custom fields00 Ratings6.00 Ratings
Custom objects00 Ratings5.00 Ratings
Scripting environment00 Ratings6.00 Ratings
API for custom integration00 Ratings5.00 Ratings
Security
Comparison of Security features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
5.5
Ratings
41% below category average
Single sign-on capability00 Ratings5.00 Ratings
Role-based user permissions00 Ratings6.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
3.0
Ratings
84% below category average
Social data00 Ratings3.00 Ratings
Social engagement00 Ratings3.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
4.5
Ratings
48% below category average
Marketing automation00 Ratings5.00 Ratings
Compensation management00 Ratings4.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
LocaliQ
-
Ratings
Sugar Sell (SugarCRM)
4.0
Ratings
59% below category average
Mobile access00 Ratings4.00 Ratings
Best Alternatives
LocaliQSugar Sell (SugarCRM)
Small Businesses
Thryv
Thryv
Score 8.7 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocaliQSugar Sell (SugarCRM)
Likelihood to Recommend
8.9
(0 ratings)
2.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(0 ratings)
Usability
8.5
(0 ratings)
3.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
9.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
8.5
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
LocaliQSugar Sell (SugarCRM)
Likelihood to Recommend
LocaliQ is phenomenal at s multichannel marketing approach. It is incredibly effective and efficient to run all of these simultaneous campaigns through one company. As a small nonprofit, we would not have been able to have the reach LocaliQ gave us if we had opted to use multiple companies. It would have been too much for our staff to handle.
Read full review
The way Community Tax uses Sugar from a users point of view is, it can house a lot of information for either a company or individual with the option of adding additional sub cases . The down side is there are licenses issued per user and 1 per user is not enough because most of the time we are multitasking. Therefore a program/software would be more suitable instead of using a URL.
Read full review
Pros
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
Read full review
  • Very easy to set up and configure reports among teams. Very customizable and allows me to build reports that illustrate how the team is performing.
  • Exporting granular reports into excel for in depth analysis and actionable measures.
  • Ability to mass upload lots of information and leads. Important for our team to import lots of information on prospecting clients.
Read full review
Cons
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
Read full review
  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Read full review
Likelihood to Renew
No answers on this topic
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Read full review
Usability
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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In the overall usage of the system I still give it a 10 out 10 because it's our day to day system that we use here at work. We all have come to love it because it's quick and easy to use. New updates are given to us by our supervisors or managers and it's easy to do new things in the system. The only Issue like I said before that I'm having is that once I put a payment date and want to modify the dates, it will only allow me to eliminate the date but not put a new one back in.
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Reliability and Availability
No answers on this topic
SugarCRM has never been down for us.
Read full review
Performance
No answers on this topic
No response time issues ever. Very productive due to its ease of use.
Read full review
Support Rating
No answers on this topic
Because it provides us with the necessary support and with the updates that are being made in the system, it allows us to improve our work experience and makes it easier for the entire team. When requesting some type of support it is effective and immediate and with this, it [does not] stagnate our productivity.
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In-Person Training
No answers on this topic
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
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Online Training
No answers on this topic
Only part of an implemementation as noted previously.
Read full review
Implementation Rating
No answers on this topic
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
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Alternatives Considered
LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
Read full review
SugarCRM does not stack up well against Bloomreach; we moved away from SugarCRM to Bloomreach, which was much more suited and easily integrated into many different platforms. Bloomreach has a much nicer user interface for debugging and simpler screens for less technical audiences to utilize 3rd. Party support is rarely required, and lots of easy-to-understand documentation is available.
Read full review
Scalability
As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
Read full review
Works from 2-300 Users in our experience.
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Return on Investment
  • Local print advertising enhanced our community presence and strengthened brand loyalty.
  • The automation of PPC and display campaigns has saved our marketing team at least 15-20 hours per week of work monitoring campaigns.
  • Service fees feel steep for the campaigns we run, especially for a business with constrained budgets.
Read full review
  • I know that SugarCRM has made a positive impact on my day to day work. Since we have made the change to SugarCRM (over a year ago) it has made life easier, more productive, and efficient.
  • Organization is key and this CRM has done this exceptionally for me.
Read full review
ScreenShots

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

Sugar Sell (SugarCRM) Screenshots

Screenshot of a view of Sugar Sell's contacts listScreenshot of Sugar Sell's analyticsScreenshot of a Sugar Sell dashboard