Looker Studio vs. Roambi (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Roambi (discontinued)
Score 7.9 out of 10
N/A
Roambi was a cloud-based solution designed specifically for mobile data consumers, used to create touch-based data visualizations. It was acquired by SAP in 2016 for the SAP Analytics portfolio, and has since been discontinued as a standalone product.
$10
per user per month
Pricing
Looker StudioRoambi (discontinued)
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Starter
$10
per user per month
Business
$39
per user per month
Enterprise
$59
per user per month
Offerings
Pricing Offerings
Looker StudioRoambi (discontinued)
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Looker StudioRoambi (discontinued)
Considered Both Products
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Roambi (discontinued)
Chose Roambi (discontinued)
It is very powerful in graphical presentation, is user-friendly, and has good connectivity but it is platform dependent. SAP Mobile BI mobile doesn't have any editing option which Roambi has on the mobile.
Chose Roambi (discontinued)
We know the Mobile BI capabilities from Cognos, SAP BusinessObjects, Microstrategy, and Qlik. It can be used as a mobile access bracket to multiple BI content.
Chose Roambi (discontinued)
We have compared Roambi against Business Objects, Reporting Services (on tablet) and Cubeware Cockpit. All those solutions lack in support of touch capabilities and responsiveness. Roambi "feels" just right. There is no training required and users love to explore the …
Chose Roambi (discontinued)
Qlikview better on desktop but not as good as Roambi on mobile
Chose Roambi (discontinued)
I found that compared to software such as Qlikview and Tableau, learning to effectively use Roambi is much simpler as the other two have steep learning curves where Roambi does not. For the purposes I had defined for myself such as quick sharing and visualization of large …
Chose Roambi (discontinued)
Comparing the mobile capabilities of both products - as of course, Tibco Spotfire is a complete solution whereas Roambi focuses on mobility. While some would argue that the ten View (template) limitation of Roambi works in favor of competitors, we have found this to be untrue. …
Chose Roambi (discontinued)
I have also used Spotfire and QlikView. Of all three, Roambi is the easiest to use and quickest to deploy. Roambi is also one of the easiest to start turning your data into beautiful charts and dashboards. Spotfire is easy to use but requires more time to get used to - but …
Chose Roambi (discontinued)
At this moment, we don't have any other alternative, but we don't want to change it.
Chose Roambi (discontinued)
At the time of evaluation, there really was nothing out there that could do what Roambi could by providing dashboard-style reports on an iPad. With HTML5, I know there are now several options out there, but I have not had an opportunity, or need, to evaluate them.
Features
Looker StudioRoambi (discontinued)
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
8.0
Ratings
5% below category average
Roambi (discontinued)
-
Ratings
Pixel Perfect reports7.00 Ratings00 Ratings
Customizable dashboards8.50 Ratings00 Ratings
Report Formatting Templates8.40 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.6
Ratings
5% below category average
Roambi (discontinued)
-
Ratings
Drill-down analysis9.50 Ratings00 Ratings
Formatting capabilities8.00 Ratings00 Ratings
Integration with R or other statistical packages4.00 Ratings00 Ratings
Report sharing and collaboration8.90 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.2
Ratings
3% below category average
Roambi (discontinued)
9.0
Ratings
6% above category average
Publish to Web7.50 Ratings9.00 Ratings
Publish to PDF9.40 Ratings00 Ratings
Report Versioning8.00 Ratings00 Ratings
Report Delivery Scheduling7.40 Ratings00 Ratings
Delivery to Remote Servers8.80 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.1
Ratings
14% below category average
Roambi (discontinued)
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)9.50 Ratings00 Ratings
Location Analytics / Geographic Visualization9.00 Ratings00 Ratings
Predictive Analytics5.00 Ratings00 Ratings
Pattern Recognition and Data Mining5.00 Ratings00 Ratings
Best Alternatives
Looker StudioRoambi (discontinued)
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Dataiku
Dataiku
Score 7.6 out of 10
Dataiku
Dataiku
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioRoambi (discontinued)
Likelihood to Recommend
8.9
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
6.8
(0 ratings)
Usability
8.5
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
6.7
(0 ratings)
-
(0 ratings)
User Testimonials
Looker StudioRoambi (discontinued)
Likelihood to Recommend
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
I would recommend Roambi for its ease-of-use and quick deployment. It is very visually rich and eye-catching, and I believe it is best suited for presenting business & finance dashboard to C-level management and sales representatives in the field. Because it can be accessed on the iPhone or iPad, it is very mobile and the Apple touch interfaces are nearly flawless. If an organization needs to really dig deep into their data, I would look elsewhere, as Roambi has certain limitations.
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Pros
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
  • Very intuitive user interface that exploits the touch capabilities of tablets and smartphones very well.
  • Offline capability - extremely helpful for sales people that can not always be online.
  • Integration with existing BI solutions - almost all of our clients have already a BI Infrastructure. Roambi integrates very well.
Read full review
Cons
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
  • The system that performs the rendering of data to the front-end can be improved to intelligently read the back end data template or at least the layout. Inserting new rows/columns of data completely messes up the rendering on the front end and the process of re-selecting information to ensure proper rendering is a very tedious one.
  • Also, Roambi should have the capability to analyse information in formats other than excel such as word, ppts and/or pdfs. I found the lack of this capability a major hurdle because each time I had to export information into excel to render into a template.
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Likelihood to Renew
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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The only reason we would not renew is if there is something out there that is less expensive that is cross-platform for mobile devices. Our clients are no longer exclusively using iOS, so in order to keep their business, we need to change with them.
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Usability
It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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VERY easy to use. Only limited by how the graphs and data is initially set up.
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Support Rating
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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No answers on this topic
Alternatives Considered
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Read full review
Comparing the mobile capabilities of both products - as of course, Tibco Spotfire is a complete solution whereas Roambi focuses on mobility. While some would argue that the ten View (template) limitation of Roambi works in favor of competitors, we have found this to be untrue. Users quickly get used to this native interfaces, which are found across the templates. Additionally, the ten available Views cover 99% of the types of reports or insights you'd ever need. If this is not the case, are you sure you are asking the right questions?
Read full review
Return on Investment
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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  • positive ROI
  • and any analytical tool needs more historical data for accurate analysis, in that case, roambi 's part is as a presenter can't influence the ROI exactly..
  • overall objective its a value addition for sap based data analytics and others as well.
  • for CIO or analytics people good tool to convince their business users and executives.
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ScreenShots