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Looker vs. Looker Studio

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Looker

426 Reviews and Ratings

Looker Studio

295 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.8 out of 10
    		N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Looker Studio

    Score7.6 out of 10
    		N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Pricing
    LookerLooker Studio
    Editions & Modules
    No answers on this topic
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Offerings
    Pricing Offerings
    LookerLooker Studio
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    LookerLooker Studio
    Considered Both Products
    Google
    Verified User
    Chose Looker
    Looker works and exists in the Google ecosystem. If you are a Google Cloud Platform user, Looker is a no brainer. There is also Looker Studio, the small (free) brother with less features which is basically a report only viewer/creator. The reason we choose Looker is because can …
    Incentivized
    Danilo Roberto Zerón
    Senior Manager, Digital Advertising & E-Commerce Team in Corporate at GroupM Nexus Worldwide (Marketing & Advertising, 10,001+ employees)
    Chose Looker
    Google Looker Studio is an online tool for converting data into customizable, informative reports and dashboards. It is a free tool that turns performance data into informative, easy-to-read, easy-to-share, and fully customizable dashboards & reports. Google Looker Studio turns …
    Incentivized
    Verified User
    Chose Looker
    The dev/production environment distinction is constructive. Before, in Data Studio, all changes had to be made, which was very inefficient and risky as far as version control goes. Having a more centralized and organized space for all our data visualization is more helpful than …
    Incentivized
    Shelby Bowden
    Graduate Research Assistant in Research & Development at Western Kentucky University (Higher Education, 1001-5000 employees)
    Chose Looker
    Looker provides really excellent customer service in comparison to other similar products. The sharing aspect of Looker is also a big plus, which allows multiple users to access the data at the same time. We have also found it to stand out among competitors with its dashboard …
    Incentivized
    Verified User
    Chose Looker
    Unfortunately, I was not in charge of the decision to select Looker as it was before my time. I can see why the decision was made as I do see the potential. We have felt the need to supplement Looker with another free tool and, if our integrations weren't so deep and our …
    Incentivized
    Google
    Verified User
    Chose Looker Studio
    The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
    Incentivized
    Leah Jakaitis
    Senior Data Analyst in Marketing at Tulco Labs (Marketing and Advertising, 11-50 employees)
    Chose Looker Studio
    Google Data Studio is widely available and accessible, can be shared easily, and it only takes 20-30 min to build a rudimentary dashboard. It has very little setup and does not rely on internal data architecture and development. For later development purposes, Tableau, Power …
    Incentivized
    Verified User
    Chose Looker Studio
    This is starting to feel redundant but we just Google Data Studio to supplement the areas that are lacking in our other BI tools. Because it's free it's an easy decision to make. It does not allow us the deep diving that we get with others but is often simpler to use, more …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    LookerLooker Studio
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Looker Studio
    Feature
    Looker
    8.8
    117 Ratings
    Looker Studio
    8.0
    53 Ratings
    Pixel Perfect reports9.196 Ratings7.037 Ratings
    Customizable dashboards9.0115 Ratings8.552 Ratings
    Report Formatting Templates8.499 Ratings8.451 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Looker Studio
    Feature
    Looker
    8.6
    116 Ratings
    Looker Studio
    7.6
    52 Ratings
    Drill-down analysis8.2112 Ratings9.544 Ratings
    Formatting capabilities7.9114 Ratings8.048 Ratings
    Integration with R or other statistical packages8.947 Ratings4.024 Ratings
    Report sharing and collaboration9.2116 Ratings8.951 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Looker Studio
    Feature
    Looker
    8.9
    112 Ratings
    Looker Studio
    8.2
    52 Ratings
    Publish to Web8.594 Ratings7.546 Ratings
    Publish to PDF9.1100 Ratings9.545 Ratings
    Report Versioning8.775 Ratings8.033 Ratings
    Report Delivery Scheduling9.297 Ratings7.436 Ratings
    Delivery to Remote Servers00 Ratings8.818 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Looker Studio
    Feature
    Looker
    7.0
    113 Ratings
    Looker Studio
    7.1
    51 Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.2109 Ratings9.551 Ratings
    Location Analytics / Geographic Visualization8.397 Ratings9.048 Ratings
    Predictive Analytics4.66 Ratings5.026 Ratings
    Pattern Recognition and Data Mining00 Ratings5.02 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Looker Studio
    Feature
    Looker
    8.4
    112 Ratings
    Looker Studio
    -
    Ratings
    Multi-User Support (named login)8.7106 Ratings00 Ratings
    Role-Based Security Model8.393 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.2106 Ratings00 Ratings
    Report-Level Access Control8.345 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Looker Studio
    Feature
    Looker
    6.3
    84 Ratings
    Looker Studio
    -
    Ratings
    Responsive Design for Web Access7.781 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.675 Ratings00 Ratings
    User Ratings
    LookerLooker Studio
    Likelihood to Recommend
    8.7
    (117 ratings)
    8.9
    (54 ratings)
    Likelihood to Renew
    9.5
    (7 ratings)
    9.0
    (1 ratings)
    Usability
    8.8
    (12 ratings)
    8.5
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    6.7
    (10 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)