Adobe Social vs. Loomly

For intricate, complex organizations who dynamically fuse social and digital - Adobe Social is great. A methodical approach to social and its integration to other aspects of the company is needed. Furthermore, there must be buy in for many departments and the aptitude in those departments to learn how to use the tool - and then actually do it. There are many hurdles for most companies. It is NOT a tool for fast-paced social brands who want to react and measure in real time.

Incentivized

Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to

Incentivized

• Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
• Provides detailed and in depth analytics so we can make smarter Social Media decisions.
• Allows us to provide content across multiple Social Media platforms.
• Provides sentiment of engagement

Incentivized

• Overview of all accounts is extremely helpful when managing multiple accounts
• Approval flow for team members and clients
• Simplicity of use

Incentivized

• Editing a scheduled post is problematic in terms of content or just date/time
• Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
• Ability to tag a Facebook page and other missing functionality.
• Instagram.

Incentivized

• Ability to change the background
• Takes a while to create a drafted post for scheduling
• More post ideas around holidays and observances

Incentivized

I wasn't in charge of making the actual management decision, but I would absolutely renew Adobe Social. As I mentioned, it provides strong and in-depth analytics and listening tools. The reports that it generates are very thorough and easy to read. I loved the platform and would recommend it to anyone

Incentivized

These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.

The reason why I give this rating is that the overall platform is simple to use. You don't need to be tech-savvy or have a vast understanding of how to work a marketing tool. It is very simple to use compared to different platforms and you learn a lot of different ways to build your business.

Incentivized

It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.

Incentivized

The reason why I give this a 9 out of 10 in terms of support is because of the mobile app functionality. I have had many issues in terms of logging in and also loading pages. The app overall is easy to use but at what cost? Other than that it is great and I still enjoy Adobe Social.

Incentivized

The chat feature is 10/10

Training was long and a little confusing. While a number of features carried over, they were still covered in this elongated training. It would have been nice to have training tailored to experience level with the product.

The implementation was done during our POC. We had a very mixed experience here, and have had some issues arise since based on the way the tool was implemented. An Adobe employee went ahead and made a change to our account that was unauthorized (helpful for our implementation) which caused issues in on boarding another team who needed the same change, but could not get it done without costly Adobe certification

I don't really use many types of Adobe products however I used photoshop in the past and in terms of similarities they don't have much since it is for different purposes. The one thing they are great at is functionality. Many features and ways to finish the job effectively but overall great!

Incentivized

I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!

Incentivized

• Although we chose Adobe Social believing it could provide ROI metrics we could not get elsewhere, that turned out not to be the case. Site Catalyst can give us everything we need without Adobe Social
• Adobe Social did not create greater efficiencies and speed up our activity within social media. In fact, it has done the oppposite. It is very cumbersome with little clear benefit.

• Easy to use for all members
• Can schedule all your content for many accounts in one place
• Makes it more effective as both team members and clients have access to it
• It is effective to cover everything about social media from scheduling to replying to comments and audience

Incentivized