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Aurea Campaign Manager vs. Oracle Marketing

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Aurea Campaign Manager

6 Reviews and Ratings

Oracle Marketing

649 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Aurea Campaign Manager

    Score6 out of 10
    		N/ALyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A

    Oracle Marketing

    Score7.1 out of 10
    		N/AOracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

    $2,000

    per month

    Pricing
    Aurea Campaign ManagerOracle Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Aurea Campaign ManagerOracle Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—CX Marketing pricing is a function of usage.
    More Pricing Information
    Features
    Aurea Campaign ManagerOracle Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Aurea Campaign Manager and Oracle Marketing
    Feature
    Aurea Campaign Manager
    5.0
    1 Ratings
    Oracle Marketing
    9.3
    133 Ratings
    WYSIWYG email editor2.01 Ratings10.0117 Ratings
    Dynamic content5.01 Ratings9.0120 Ratings
    Ability to test dynamic content7.01 Ratings9.0116 Ratings
    Landing pages4.01 Ratings8.0124 Ratings
    A/B testing5.01 Ratings10.0118 Ratings
    Mobile optimization6.01 Ratings10.0113 Ratings
    Email deliverability reporting8.01 Ratings10.0127 Ratings
    List management4.01 Ratings9.0126 Ratings
    Triggered drip sequences4.01 Ratings9.0108 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Aurea Campaign Manager and Oracle Marketing
    Feature
    Aurea Campaign Manager
    6.0
    1 Ratings
    Oracle Marketing
    8.3
    123 Ratings
    Dashboards4.01 Ratings9.0122 Ratings
    Standard reports6.01 Ratings8.0120 Ratings
    Custom reports8.01 Ratings8.0113 Ratings
    Lead Management
    Comparison of Lead Management features of Aurea Campaign Manager and Oracle Marketing
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Oracle Marketing
    8.5
    118 Ratings
    Lead nurturing automation00 Ratings10.0110 Ratings
    Lead scoring and grading00 Ratings8.0104 Ratings
    Data quality management00 Ratings8.0109 Ratings
    Automated sales alerts and tasks00 Ratings8.089 Ratings
    Campaign Management
    Comparison of Campaign Management features of Aurea Campaign Manager and Oracle Marketing
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Oracle Marketing
    9.5
    109 Ratings
    Calendaring00 Ratings9.094 Ratings
    Event/webinar marketing00 Ratings10.099 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Aurea Campaign Manager and Oracle Marketing
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Oracle Marketing
    9.5
    72 Ratings
    Social sharing and campaigns00 Ratings10.070 Ratings
    Social profile integration00 Ratings9.066 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Aurea Campaign Manager and Oracle Marketing
    Feature
    Aurea Campaign Manager
    -
    Ratings
    Oracle Marketing
    9.5
    120 Ratings
    API00 Ratings9.0105 Ratings
    Role-based workflow & approvals00 Ratings10.089 Ratings
    Customizability00 Ratings9.0109 Ratings
    Integration with Salesforce.com00 Ratings10.088 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.048 Ratings
    Integration with SugarCRM00 Ratings10.037 Ratings
    User Ratings
    Aurea Campaign ManagerOracle Marketing
    Likelihood to Recommend
    8.0
    (5 ratings)
    7.0
    (246 ratings)
    Likelihood to Renew
    8.0
    (3 ratings)
    10.0
    (92 ratings)
    Usability
    8.0
    (1 ratings)
    10.0
    (15 ratings)
    Availability
    9.0
    (1 ratings)
    8.1
    (9 ratings)
    Performance
    6.0
    (1 ratings)
    6.6
    (5 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.9
    (16 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Online Training
    5.0
    (1 ratings)
    7.6
    (11 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    8.8
    (10 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    2.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.5
    (120 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)