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Aurea Campaign Manager

Score6 out of 10

6 Reviews and Ratings

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What is Aurea Campaign Manager?

Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product integrated into the Aurea Email Marketing solution.

Categories & Use Cases

Media

Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.

Key Features

Learn about the best (and worst!) features Aurea Campaign Manager has to offer, as determined by TrustRadius' reviewers.
Based on 6 ratings of Aurea Campaign Manager's features
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Top Performing Features

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.7

Areas for Improvement

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.9

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 7.9

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 7.6

Reviews

What users are saying about Aurea Campaign Manager.
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Lyris HQ

Incentivized
Chris Kashow
Digital Marketing and Analytics Manager in Marketing at Aegis Communications (51-200 employees employees)

Pros

  • Creating segments within your email lists.
  • Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
  • Maintaining multiple lists, as well as mass uploads or downloads of data.

Cons

  • I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100.
  • I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'.
  • Easier functionality for A/B testing, rather than creating two distribution groups.

Return on Investment

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.

Lyris HQ and Silverpop Differences

Incentivized
Clark Tomlinson
Web Developer in Information Technology at The Inspiration Networks (201-500 employees employees)

Pros

  • Mass Emails
  • Newsletters
  • Subscription Management
  • Segmentation

Cons

  • PHP API
  • Segmentation
  • Creating messages via API calls

Return on Investment

  • Increase in Code Debt when dealing with PHP API
  • Time Lost creating API as none was offered

Lyris HQ - One of the strongest and most robust B2B Email Marketing platforms out there!

Incentivized
Verified User
Manager in Marketing (11-50 employees employees)

Pros

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.

Cons

  • Navigation - UX.
  • More aesthetics - simple design overhaul.

Return on Investment

  • Effectively executed campaigns
  • Strong ROI and the ability to deliver quality marketing services

Lyris works for all

Incentivized
Verified User
Analyst in Marketing (1-10 employees employees)

Pros

  • Reporting
  • Campaign Management
  • List management

Cons

  • Chart Reporting
  • More transparent trash lists
  • Customized fields

Return on Investment

  • Click Mapping
  • Managing multiple lists at once
  • Transparent calander of all campaigns

Great, inexpensive email tool for SMBs.

Verified User
Manager in Marketing (1001-5000 employees employees)

Pros

  • Makes it easy to run segments and execute marketing campaigns. It's really very simple to send out a campaign. Even a beginner can do it with minimal training.
  • The campaign calendar showing what's been scheduled and what's already been sent is awesome.
  • Lyris HQ is extremely cost-effective compared to other email service providers.

Cons

  • For larger organizations running hundreds of unique email campaigns per month, pulling daily reports of individual reports can become very time-consuming.
  • Sometimes it can take a long time to run very large segments.
  • Overage fees can be a problem as they mount up quickly. However, the company is quite flexible and willing to work with you on a plan that fits your need and budget.

Return on Investment

  • Low cost = Higher ROI

Usability

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