Mad Mimi vs. ReachMail

It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results. It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.

Incentivized

I think it is well suited for running a series of campaigns that have variations in subject lines and content. The interface is easy to utilize when making copies and variations of previously built email blasts, as well as organizing them into proper folders and determining metrics of each campaign. The reporting tool delivers very useful metrics, but the lack of options for pulling reports hurts the overall experience. It would be great if ReachMail were to give the user more options in determining reporting, such as a range of dates, a range of campaigns, all campaigns sent that contain "X and Y" assets, and so forth, all while giving the user the ability to download reports individually, or by group

Incentivized

• Very easy to upload pictures and drop them into an email I am creating.
• Easy to create links within emails to web hosted documents or websites or videos.
• Easy to see who has read what, who has engaged with what emails, who has unsubscribed, so I know exactly how to follow up with people.
• Easy to upload new contacts, in a batch or one at a time.

Incentivized

• I have a $10 account, but customer support treat me like a princess. They even added a feature to one page to remedy a problem I was having with that page. They care about their customers.
• ReachMail Features (or at least, these are the ones I know they have): WYSIWYG Email Editor, Template Management, Mobile Optimized Emails, Dynamic Content, Subscribe/Unsubscribe, Mailing List Management, Drip Campaigns, Auto-Responders, Image Library, A/B Testing, Customer Surveys, CAN SPAM Compliance, Reporting/Analytics.
• These folks know what they’re doing. I can’t speak highly enough about ReachMail.

Incentivized

• The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
• The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
• The entire tool itself is pretty basic. Not wow'd by any features.

• I like the tutorials they have helped figure most of my issues out
• The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
• Not to many bad things to say really, even customer service is fast, maybe it could be faster?

Incentivized

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.

I find it very easy to use just like my colleagues too. The learning curve is straight forward.

Incentivized

Their team is knowledgable and willing to help offer insight and support to build out the right campaigns to fit our business needs and goals

Incentivized

My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally

Incentivized

Mad Mimi is not as complex to use for preparing emails as some competitors like Mailchimp. Mad Mimi has a lot of integration for third-party apps. Unlike Mailchimp, Mad Mimi is more suitable for our e-marketing strategy. Mad Mimi does not offer free trial whereas Mailchimp does offer a test service for 1000 emails. Mailchimp has more functionalities, for instance, the A/B testing which is lacking in Mad Mimi but is very effective in Mailchimp. The email template from Mad Mimi is not as responsive as the one of Mailchimp but when it comes to overall usage, Mad Mimi can do basically what Mailchimp can do. Mailchimp has more functionality in autoresponder usage than Mad Mimi. We chose Mad Mimi because it is cheaper.

Incentivized

Constant Contact:
Program marketing dollars disallowed when organization was absorbed by another entity, so Reachmail's free account was chosen to replace for localized target audiences. Constant Contact is visually more appealing and has more ready-to-use templates, but Reachmail has larger contact base, bigger graphic and doc storage capacity than did the paid Constant Contact account.
MailChimp:
MailChimp's drag and drop template designer is easier to use than Reachmail's formatting tools. Reachmail was not selected by this client in lieu of MailChimp.

Incentivized

• I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
• I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
• It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.

Incentivized

• Enhanced target audience reach for fundraising events, a definite positive.
• Detailed metrics reporting on opens and click-throughs, for refining target audiences, a definite positive.
• Increased Facebook audience as a result of Reachmail campaigns, a definite positive.
• No negative impacts on business objectives.

Incentivized