Magento Open Source vs. Optimizely Commerce Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magento Open Source
Score 8.5 out of 10
N/A
Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.N/A
Optimizely Commerce Connect
Score 6.1 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
Pricing
Magento Open SourceOptimizely Commerce Connect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Magento Open SourceOptimizely Commerce Connect
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPricing for Magento will vary greatly depending on outsourcing support and maintenance services.
More Pricing Information
Community Pulse
Magento Open SourceOptimizely Commerce Connect
Considered Both Products
Magento Open Source
Chose Magento Open Source
Magento is completely open source, and this means that not only is free, but can be adapted to your needings. Magento is also a framework, and this means the his customization capabilities go well beyond pure eCommerce functionalities. For this reason, if you need to create …
Chose Magento Open Source
Magento was open source and customizable unlike Shopify. Also it was built using PHP which everyone was proficient in - which helps a lot! Joomla wasn't as e-comerce oriented under the hood compared to Magento - plus we had someone in the team who knew Magento well already as …
Chose Magento Open Source
Magento vs Prestashop
Magento is good for big-scale projects that require a lot of features or a lot of custom development. Prestashop is a good, lightweight platform that can handle most e-commerce use cases. When it comes to which is easier to use, especially for non-tech …
Chose Magento Open Source
In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very …
Chose Magento Open Source
The full customization and integration benefits made us stay with Magento.
Chose Magento Open Source
the shopping extentions for wordpress (whoocommerce) didn't seem to be the best fit. Drupal was too complex to start with.
We found a good partner that had experience with Magento development and we felt that they + Magento Open Source were a good fit for our needs.
especially …
Chose Magento Open Source
Magneto Open Source allowed for a lot of customizations, and it seemed like a cheaper version. However, the cost added up really quickly. I would probably go with Shopify or BigCommerce for a small business when making decisions in the future.
Chose Magento Open Source
I inherited the Magento Open Source website we are currently using, but after evaluating everything that was wanted for the new website, we switched over to Shopify. After using Shopify for some of our other websites, we learned that you have to pay a large sum each month to …
Chose Magento Open Source
OpenCart is a better shopping cart platform then Magento for larger corporate clients who may want a ton of customizations and very specific functionality. Although Magento is "open-source", its code is not as easy to understand and modify as OpenCart. Shopify is a better …
Chose Magento Open Source
The three main reasons we went with Magento: 1. It was recommended by our NCR Counterpoint, VAR. 2. It's the best platform to integrate tightly with that NCR Counterpoint. It's also the best eventual platform to integrate with our wholesale ERP, so it's one platform to run …
Chose Magento Open Source
Magento is the heaviest by far, in a few senses of the word. It has the steepest learning curve both for administrators and programmers, but it also has the highest potential to run a high traffic, high volume ecommerce store. Other products will get you up and running faster …
Chose Magento Open Source
In our experience, Magento is more robust but also more complex for users to maintain.
Chose Magento Open Source
When compared to WooCommerce, we used Magento as we're able to have more control over our product listings, category listings, and shipping options.
Chose Magento Open Source
Magento is excellent for large shops, with large quantities of products and makes scaling as the shop grows easy and quick. But it does truly require a dedicated server and an experienced developer to get things up and going.

I prefer WooCommerce for smaller shops as its quick …
Chose Magento Open Source
WooCommerce, when fully "plugged-in" required server resources which drowned our host. We hit a wall with growth due to these resources and researched redevelopment on Woo or migration to a new platform. We chose the latter.
Shopify and BigCommerce were limited to their closed …
Chose Magento Open Source
Magento is hands down better than any hosted platform (i.e., BC), but only if you have a good development team. Hosted platforms are very limiting as to what you can accomplish "outside the box." Magento is much better than WooCommerce in its user friendliness and its …
Chose Magento Open Source
In a few words:
  • WooCommerce: easy to setup, huge community and easy to customize. Hard to scale, but can be done.
  • PrestaShop: poor brother of WooCommerce. Less community, less customization... not sure why anybody would use it.
Chose Magento Open Source
Magento is definitely built for developers by developers and in my opinion is best suited for large-scale e-commerce stores. When you need to create a large store or require advance customization Magento is really the only way to go. We have tried using platforms like …
Chose Magento Open Source
I have worked with Shopify, osCommerce, and WooCommerce.
Chose Magento Open Source
Compared to other small - medium sized business e-commerce solutions, Magento is by far requires the most development resources to implement and maintain. Creating a custom Drupal or Wordpress based e-commerce solution requires development resources as well, but the complexity …
Chose Magento Open Source
In the past, I've used Shopify, Wordpress + Woocommerce and Drupal + Drupal Commerce. Magento CE is much easier to use since it's open source and it's bundled together in one package. It's built specifically with e-commerce in mind so there are no worries about …
Chose Magento Open Source
In Drupal, you have to add on the commerce plugin in order to add on the features. OroCRM is the same way. Magento provides the out of the box functionality as opposed to building out additional plugins and more coding.
Chose Magento Open Source
Magento CE stands up better than the other CMS systems in many regards. It is cheaper and easier to use than Drupal or Joomla! by a wide margin. It is more secure than any WordPress website, and unless you specifically need it, It does not store credit card information making …
Chose Magento Open Source
Most of the ones we've looked at (or had customers transition from) are closed, hosted solutions with limitations. Since Magento is open source, we have a lot more flexibility to mold it to the customer's needs. It does require more specialized expertise from an implementation …
Optimizely Commerce Connect
Chose Optimizely Commerce Connect
In my opinion, Sitecore is a developers and users' nightmare. Terrible UX. Way behind on the curve. Don't recommend.
Chose Optimizely Commerce Connect
Alderich Web Solutions worked great for us however when it came to diagnosing and fixing issues with the website we had to rely on the support with little ability for us to "get under the hood" and look at the issue for ourselves. After switching to Optimizely, having this …
Chose Optimizely Commerce Connect
We considered Optimizely Commerce Connect because it is a flexible dot net stack that is highly rated by analysts.
Chose Optimizely Commerce Connect
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Chose Optimizely Commerce Connect
Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Chose Optimizely Commerce Connect
Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less …
Chose Optimizely Commerce Connect
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Chose Optimizely Commerce Connect
Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product …
Chose Optimizely Commerce Connect
Episerver's plug and play architecture is the winning factor comparing to AspDotNetStorefront. We did not choose Magento because it was not built on .Net.
Chose Optimizely Commerce Connect
Coming from a Software Engineering background, Episerver was the preferred system as it was an attractive platform from a developer's point of view. Today, I consult solely on Episerver solutions and still prefer the platform for multiple reasons (some already covered earlier …
Chose Optimizely Commerce Connect
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization …
Chose Optimizely Commerce Connect
During the evaluation, Episerver was by far the most flexible as far as features and implementation go. Some of the more SaaS-based products don't allow for the level of customization needed for our clients, clientele. While the other platform boasted similar features, they …
Chose Optimizely Commerce Connect
Overall, Episerver seemed easier to use from a user perspective and easier setup. There was also preexisting resources with Episerver experience. Factoring in costs it became an easy solution.
Chose Optimizely Commerce Connect
I did evaluate other products in addition to Episerver. The other finalist was Magento, which has a very robust cart and a large market share. I have used that platform in the past and overall had been happy with it's performance. I ultimately selected Episerver because it was …
Features
Magento Open SourceOptimizely Commerce Connect
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magento Open Source
7.7
Ratings
2% below category average
Optimizely Commerce Connect
8.8
Ratings
12% above category average
Product catalog & listings8.50 Ratings9.10 Ratings
Product management9.50 Ratings9.10 Ratings
Bulk product upload8.00 Ratings6.40 Ratings
Branding6.50 Ratings9.10 Ratings
Mobile storefront4.00 Ratings9.10 Ratings
Product variations9.50 Ratings9.10 Ratings
Website integration8.00 Ratings9.10 Ratings
Visual customization6.50 Ratings9.10 Ratings
CMS8.50 Ratings9.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magento Open Source
8.0
Ratings
4% above category average
Optimizely Commerce Connect
8.2
Ratings
7% above category average
Abandoned cart recovery7.10 Ratings8.20 Ratings
Checkout user experience9.00 Ratings8.20 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magento Open Source
6.6
Ratings
23% below category average
Optimizely Commerce Connect
8.2
Ratings
1% below category average
eCommerce security6.60 Ratings8.20 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magento Open Source
4.2
Ratings
59% below category average
Optimizely Commerce Connect
8.8
Ratings
13% above category average
Promotions & discounts5.60 Ratings8.20 Ratings
Personalized recommendations2.00 Ratings9.10 Ratings
SEO5.10 Ratings9.10 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magento Open Source
9.1
Ratings
13% above category average
Optimizely Commerce Connect
8.0
Ratings
0% below category average
Multi-site management9.50 Ratings9.10 Ratings
Order processing9.50 Ratings7.30 Ratings
Inventory management9.50 Ratings7.30 Ratings
Shipping8.50 Ratings7.30 Ratings
Custom functionality8.50 Ratings9.10 Ratings
Best Alternatives
Magento Open SourceOptimizely Commerce Connect
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Magento Open SourceOptimizely Commerce Connect
Likelihood to Recommend
8.5
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
4.6
(0 ratings)
Usability
-
(0 ratings)
7.6
(0 ratings)
Support Rating
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
2.7
(0 ratings)
User Testimonials
Magento Open SourceOptimizely Commerce Connect
Likelihood to Recommend
It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.
Read full review
Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
Read full review
Pros
  • Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
  • Magento allows us to customize its open-source code to create additional features and functionality.
  • Magento saves small businesses time and money if they only need a simple solution.
Read full review
  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
Read full review
Cons
  • Magento 2 community is full of known and new bugs with long-pending pull requests and the community is on the hook for changes. Submit an very obvious issue to the github repo, and you will likely be met with a "this is open source and you use at your own risk." I counter this poor attitude with the fact that open source community has standards, and we do not label a "release" until those standards are met. Otherwise it's just a alpha, beta or numbered build. We don't release obviously bad software until it's fully working.
  • Magento is expensive to maintain. You will need a well-paid php developer with apache and hosting knowledge, or you will have to hire an external firm. Either option will turn your website into an additional $100k/yr cost center, so you'd better be ready to ramp up sales. Every feature update or bugfix in the past year has uncovered more bugs, which my devs fix, but at the cost of timelines and billed hours way outside of my budget and target dates.
Read full review
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
Read full review
Likelihood to Renew
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
Read full review
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
Read full review
Usability
Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face.
Read full review
The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.
Read full review
Support Rating
No answers on this topic
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
Read full review
Implementation Rating
No answers on this topic
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Shopify is a closed ecosystem; the moment a client has a complex, custom workflow or needs to integrate with a legacy ERP system, Shopify’s app-based model falls short. WooCommerce just does not scale like Magento, and its architecture is not made for enterprise-scale e-commerce. SAP Commerce Cloud is a very close competitor, but it comes with licensing costs and sometimes can be overkill. It's, however, perfect if the customer already has something SAP in their ecosystem.
Read full review
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Read full review
Return on Investment
  • Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform.
  • Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce.
Read full review
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
ScreenShots

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization