Magento Open Source vs. Optimizely Commerce Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magento Open Source
Score 8.5 out of 10
N/A
Magento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.N/A
Optimizely Commerce Connect
Score 6.1 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
Pricing
Magento Open SourceOptimizely Commerce Connect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Magento Open SourceOptimizely Commerce Connect
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPricing for Magento will vary greatly depending on outsourcing support and maintenance services.
More Pricing Information
Community Pulse
Magento Open SourceOptimizely Commerce Connect
Considered Both Products
Magento Open Source

No answer on this topic

Optimizely Commerce Connect
Chose Optimizely Commerce Connect
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Features
Magento Open SourceOptimizely Commerce Connect
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Magento Open Source
7.7
Ratings
2% below category average
Optimizely Commerce Connect
8.8
Ratings
12% above category average
Product catalog & listings8.50 Ratings9.10 Ratings
Product management9.50 Ratings9.10 Ratings
Bulk product upload8.00 Ratings6.40 Ratings
Branding6.50 Ratings9.10 Ratings
Mobile storefront4.00 Ratings9.10 Ratings
Product variations9.50 Ratings9.10 Ratings
Website integration8.00 Ratings9.10 Ratings
Visual customization6.50 Ratings9.10 Ratings
CMS8.50 Ratings9.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Magento Open Source
8.0
Ratings
4% above category average
Optimizely Commerce Connect
8.2
Ratings
7% above category average
Abandoned cart recovery7.10 Ratings8.20 Ratings
Checkout user experience9.00 Ratings8.20 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Magento Open Source
6.6
Ratings
23% below category average
Optimizely Commerce Connect
8.2
Ratings
1% below category average
eCommerce security6.60 Ratings8.20 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Magento Open Source
4.2
Ratings
59% below category average
Optimizely Commerce Connect
8.8
Ratings
13% above category average
Promotions & discounts5.60 Ratings8.20 Ratings
Personalized recommendations2.00 Ratings9.10 Ratings
SEO5.10 Ratings9.10 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Magento Open Source
9.1
Ratings
13% above category average
Optimizely Commerce Connect
8.0
Ratings
0% below category average
Multi-site management9.50 Ratings9.10 Ratings
Order processing9.50 Ratings7.30 Ratings
Inventory management9.50 Ratings7.30 Ratings
Shipping8.50 Ratings7.30 Ratings
Custom functionality8.50 Ratings9.10 Ratings
Best Alternatives
Magento Open SourceOptimizely Commerce Connect
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Magento Open SourceOptimizely Commerce Connect
Likelihood to Recommend
8.5
(0 ratings)
7.1
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
4.6
(0 ratings)
Usability
-
(0 ratings)
7.7
(0 ratings)
Support Rating
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
2.7
(0 ratings)
User Testimonials
Magento Open SourceOptimizely Commerce Connect
Likelihood to Recommend
It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.
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Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
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Pros
  • Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
  • Magento allows us to customize its open-source code to create additional features and functionality.
  • Magento saves small businesses time and money if they only need a simple solution.
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  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
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Cons
  • Magento 2 community is full of known and new bugs with long-pending pull requests and the community is on the hook for changes. Submit an very obvious issue to the github repo, and you will likely be met with a "this is open source and you use at your own risk." I counter this poor attitude with the fact that open source community has standards, and we do not label a "release" until those standards are met. Otherwise it's just a alpha, beta or numbered build. We don't release obviously bad software until it's fully working.
  • Magento is expensive to maintain. You will need a well-paid php developer with apache and hosting knowledge, or you will have to hire an external firm. Either option will turn your website into an additional $100k/yr cost center, so you'd better be ready to ramp up sales. Every feature update or bugfix in the past year has uncovered more bugs, which my devs fix, but at the cost of timelines and billed hours way outside of my budget and target dates.
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  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
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Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face.
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The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.
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Support Rating
No answers on this topic
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
No answers on this topic
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Shopify is a closed ecosystem; the moment a client has a complex, custom workflow or needs to integrate with a legacy ERP system, Shopify’s app-based model falls short. WooCommerce just does not scale like Magento, and its architecture is not made for enterprise-scale e-commerce. SAP Commerce Cloud is a very close competitor, but it comes with licensing costs and sometimes can be overkill. It's, however, perfect if the customer already has something SAP in their ecosystem.
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Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
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Return on Investment
  • Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform.
  • Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce.
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  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization