Mapp Digital vs. Salesforce Marketing Cloud
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Mapp Digital | Score8.2 out of 10 | N/A | Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and… | N/A |
 Salesforce Marketing Cloud | Score8.1 out of 10 | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
| Mapp Digital | Salesforce Marketing Cloud | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Mapp Digital | Salesforce Marketing Cloud | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Email & Online Marketing |
| |||||||||||||||||||||||||||||||
| Reporting & Analytics |
| |||||||||||||||||||||||||||||||
| Pre-Send Testing |
| |||||||||||||||||||||||||||||||
| Lead Management |
| |||||||||||||||||||||||||||||||
| Campaign Management |
| |||||||||||||||||||||||||||||||
| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Platform & Infrastructure |
| |||||||||||||||||||||||||||||||
| Mapp Digital | Salesforce Marketing Cloud | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 8.1 |
| Likelihood to Renew | 7.8 | 8.1 |
| Usability | 1.9 | 4.1 |
| Availability | - | 10.0 |
| Performance | 9.0 | 9.6 |
| Support Rating | 9.0 | 7.0 |
| In-Person Training | - | 5.0 |
| Online Training | 10.0 | 8.1 |
| Implementation Rating | 5.0 | 3.0 |
| Contract Terms and Pricing Model | - | 5.0 |
| Ease of integration | - | 7.0 |
| Product Scalability | - | 7.6 |
| Vendor post-sale | - | 8.0 |
| Vendor pre-sale | - | 7.0 |