CallRail vs. Marchex

This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment

Incentivized

Marchex does a fantastic job of offering stable and consistent Call Analytics data along with friendly, helpful, and prompt service reps. Where Marchex falls short is the lack of great user experience and intuitive design.

Incentivized

• Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
• Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
• Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!

Incentivized

• Marchex is really great at recording calls. Our clients can see if there are any internal issues to address with their own employees and systems in place. Many clients believed that the message was the issue but once they were able to listen to their calls, they saw that they needed more internal training on closing leads and making sales.
• Marchex is a really great solution to gauge the effectiveness of a message and which medium was more effective in delivering that message. For instance, we can let our clients know if their sales pitch worked best for driving leads through radio, tv, internet, etc.

• Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
• It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
• Setting up the phone numbers can be difficult for some people.

Incentivized

• because I had a change in our team's contact person, I had to reexplain our business model and it took some time
• business model changed since I first worked with Marchex

Incentivized

We renew Marchex each year, we love it! It's a great investment. It's woven into a few of our products that we offer our clients so we wouldn't stop using it any time soon. The clients are big fans of it

The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.

Incentivized

Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization

Incentivized

We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.

Incentivized

I believe that the way in which Marchex solutions are shown leaves you with a secure feeling that the service is accessible and easy to understand. This makes you choose it even among other platforms with more marketing disclosure. Undoubtedly, it is the service that makes you sure of the purchase.

Incentivized

• Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.

Incentivized

• Overall, like all call tracking, Marchex allows for determining what, if any, leads are coming through from channels. It hasn't lead to increasing ROI, just tracking it.
• The cost for Marchex is generally more expensive than other call-tracking software in the space. That being said, some of their features maybe a good addition for these businesses. However, the cost isn't as competitive.
• I do not have any complaints with the performance of Marchex, only with their on-rails experience, which tries to drive more people into more features than are necessary.

Incentivized