Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.
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Vungle
Score 8.0 out of 10
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Vungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.
Cheetah Messaging is great tool for marketers in order to manage different campaigns. Various aspects of the tool such as personalization, reporting & analytics, bulk user management, segmentation help the marketers a lot with their day to day work. Cheetah Messaging would be less appropriate for user having bulk databases.
Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
They offer a best-in-class view of the customer email experience - through all levels of a customer journey.
Our account team has taken the time to dedicate to our brand and understand our goals and objectives. They tailor recommendations to what is best for our unique customer experience.
The CheetahMail platform is user-friendly and is continuously going through enhancements to improve the experience.
The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
To be honest, all ESPs at a core level offer the same features to manage an email program effectively. The true decision making then is based on what their specialty service(s) may be. ExactTarget is a wonderful UI and integrations across many channels, but it is quite expensive and really for large enterprise organizations. Yesmail does have a great creative-services department. Strongmail, although good, does not offer any significant difference in the market, but price is slightly less so aren't bad solutions. DREAM is probably the "middle" between a Cheetahmail and ExactTarget from a UI look-and-feel and functionality perspective, and their data access is quite good. Cheetahmail was selected in the end because it offered more than a smaller ESP for functionality for larger enterprises, but was still within a cost range that was affordable for my company. (In fairness, there was also an existing relationship with Experian on non-email data services which also made extending the relationship make sense.)
Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
Though the customers have gone up, we don't see a significant increase in our policies sold.
Communicating with CheetahMail is also fair when having to debug problems, which is good but there are a bunch of problems with some emails that lead to communication in the first place.
