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Marigold Engage+

Score8 out of 10

37 Reviews and Ratings

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What is Marigold Engage+?

Marigold Engage+ (formerly Cheetah Messaging or CheetahMail) is an email marketing platform. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.

Categories & Use Cases

Reviews

What users are saying about Marigold Engage+.
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Great campaign & channel management tool for marketers

Incentivized
Gulam Gaus WarsiView profile
Marketing Specialist in Marketing at Leadbook (11-50 employees employees)

Use Cases and Deployment Scope

Cheetah Messaging solves all kinds of promotional and trigger campaigns by creating different segmentation, while taking into account sending dynamic campaigns to the users. It is easy to use. The segmentation allows a good click through rate to almost all of our campaigns. So I would say it is a very good tool for marketers.

Pros

  • Segment Campaigns
  • Trigger Campaigns
  • A/B Testing
  • Personalization
  • Reporting
  • Analysis

Cons

  • User Interface
  • Customer Support
  • Bulk Email Sending
  • Slightly Expensive

Return on Investment

  • Easier Time Management
  • Less time spent for reporting
  • Less time wasted in communication as automatic triggers can be set

Alternatives Considered

LiveChat, Mumara, Mautic (open source), Sendinblue and Twilio SendGrid

Other Software Used

LiveChat, WooCommerce, WordPress

Good delivery system, average analytics features

Incentivized
Duncan HernandezView profile
BI Engineer II in Product Management at Answer Financial Inc. (201-500 employees employees)

Pros

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

Cons

  • Missing column values in the historical records sent are sometimes missing and have to be fixed by Cheetah and resent to us.
  • There are many email ids that are not correctly passed in our own web data and there is some struggle finding the correct email that lead to web data.

Return on Investment

  • Web-based customers have gone up.
  • Though the customers have gone up, we don't see a significant increase in our policies sold.
  • Communicating with CheetahMail is also fair when having to debug problems, which is good but there are a bunch of problems with some emails that lead to communication in the first place.

Alternatives Considered

Yesmail Marketing Intelligence

Other Software Used

Yesmail Marketing Intelligence, Salesforce Analytics Cloud, Adobe Analytics

CheetahMail Review

Incentivized
Robin Brannin
Digital Marketing Manager in Marketing at The Bon-Ton Stores, Inc. (10,001+ employees employees)

Pros

  • They offer a best-in-class view of the customer email experience - through all levels of a customer journey.
  • Our account team has taken the time to dedicate to our brand and understand our goals and objectives. They tailor recommendations to what is best for our unique customer experience.
  • The CheetahMail platform is user-friendly and is continuously going through enhancements to improve the experience.

Cons

  • We could use a local account rep for in-person meetings. However, our account team does a phenomenal job at making themselves available via conference call, whenever needed.

Return on Investment

  • Increased employee efficiency
  • Improved customer experience
  • Improved customer segmentation + targeting

Just alright!

Incentivized
Verified User
Engineer in Engineering (1-10 employees employees)

Pros

  • Segmentation
  • Email Execution
  • Ease of Code Updates

Cons

  • Outdated UI
  • Not very intuitive
  • Poor customer service

Return on Investment

  • Made us more error prone
  • Post-campaign data easy to follow
  • Decreased employee efficiency

Other Software Used

Amazon S3 (Simple Storage Service), Amazon Web Services, Amazon Elastic Compute Cloud (EC2)

CheetahMail is User Friendly and Useful

Incentivized
Verified User
Professional in Marketing (51-200 employees employees)

Pros

  • Allows to easily track metrics to see results clearly
  • Allows the scheduling of email sends in advance so you do not have to be present during the send
  • Very user friendly and could easily be self taught

Cons

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Return on Investment

  • Increased employee efficiency is the biggest gain we have had with CheetahMail. An email can be started from building process to send in less than 15 minutes.

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