Marin Software vs. Microsoft Advertising

Marin Software

64 Reviews and Ratings

Microsoft Advertising

148 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Marin Software	Score9.1 out of 10	N/A	Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…	N/A
Microsoft Advertising	Score7.9 out of 10	N/A	Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.	N/A

Pricing

Marin Software

Microsoft Advertising

No answers on this topic

No answers on this topic

Pricing Offerings
Marin Software	Microsoft Advertising
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Marin Software	Microsoft Advertising
Considered Both Products	Marin Software Vincent Misiewicz Sr. Search Engine Marketing Analyst in Marketing at Traffic Digital Agency (Marketing and Advertising, 11-50 employees) Chose Marin Software Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account. In both AdWords and Bing, the bulk editing and automated bidding features … Incentivized Helpful? Verified User Chose Marin Software N/A - I was not personally included in the evaluation process. Incentivized Helpful? Aigerim Kikimova, MBA Digital Marketing Strategist in Marketing at TBC (E-Learning, 5001-10,000 employees) Chose Marin Software I've used Doubleclick Search for bid management and account aggregation, but I prefer Marin as its bid management tool is way better and provides a better ROI. Marin also offers a back-end integration option as well as much better customer service. I felt that our account … Helpful? Verified User Chose Marin Software I have actually used both Marin and Omniture with the same client- both are beneficial in different ways. We used Omniture to pull in all revenue data as we didn't want Google to be pulling in rev info for privacy reasons. Helpful?	Microsoft Ade Fowler Senior PPC Account Executive in Marketing at Fetch (Marketing and Advertising, 51-200 employees) Chose Microsoft Advertising Bing and AdWords can work side by side, with AdWords advertising through Google and has a larger search volume, however Google has more competition, which means CPCs tend to be much higher and conversion rate a bit lower in spite of its greater search volumes. Bing Ads works as … Incentivized Helpful? Verified User Chose Microsoft Advertising Bing ads in the UK is the second engine advertisers would go for, if they're looking to expand reach. In the US I expect it to be a bigger deal. It also depends on what type of product is being advertised, for some, there is bigger volume than for others. Bing still falls … Incentivized Helpful? Juba Bektache Senior Search & Biddable Supervisor at Sprinklr (Marketing and Advertising, 501-1000 employees) Chose Microsoft Advertising Bing comes second after Google AdWords in generating return but usually highest in terms ROAS. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Marin Software

Microsoft Advertising

Comparison of Ad Campaigns features of Marin Software and Microsoft Advertising
Feature	Marin Software - Ratings	Microsoft Advertising 3.9 3 Ratings
Ad campaign creation	00 Ratings	7.23 Ratings
Ad deployment	00 Ratings	8.13 Ratings
Display advertising	00 Ratings	1.93 Ratings
Ad display and retargeting segmentation	00 Ratings	3.73 Ratings
Sequence targeting	00 Ratings	1.02 Ratings
Contextual advertising	00 Ratings	4.53 Ratings
Social advertising	00 Ratings	1.02 Ratings

Comparison of Ad Reporting & Analytics features of Marin Software and Microsoft Advertising
Feature	Marin Software - Ratings	Microsoft Advertising 5.3 5 Ratings
Ad dashboards	00 Ratings	4.75 Ratings
Ad performance reports	00 Ratings	4.84 Ratings
Ad conversion tracking	00 Ratings	6.33 Ratings
Ad attribution reporting	00 Ratings	5.43 Ratings
Ad forecasting and optimization	00 Ratings	5.43 Ratings

Comparison of Ad Auctions features of Marin Software and Microsoft Advertising
Feature	Marin Software - Ratings	Microsoft Advertising 6.6 4 Ratings
Ad bidding	00 Ratings	6.64 Ratings

User Ratings
	Marin Software	Microsoft Advertising
Likelihood to Recommend	10.0 (32 ratings)	5.9 (67 ratings)
Likelihood to Renew	7.6 (23 ratings)	10.0 (2 ratings)
Usability	10.0 (6 ratings)	6.0 (1 ratings)
Availability	9.0 (1 ratings)	- (0 ratings)
Support Rating	10.0 (6 ratings)	9.1 (11 ratings)
Online Training	9.0 (1 ratings)	- (0 ratings)
Implementation Rating	9.8 (5 ratings)	7.0 (1 ratings)