TrustRadius: an HG Insights company

Adobe Analytics vs. Matomo Analytics

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score7.4 out of 10
    N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Matomo Analytics

    Score7.8 out of 10
    N/APiwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms.…

    $0

    Pricing
    Adobe AnalyticsMatomo Analytics
    Editions & Modules
    No answers on this topic
    Free download (open source)
    $0
    Free 30 day trial
    $0
    limited to 30 days
    Essential
    $9
    number of pageviews (monthly traffic)
    Business
    $29
    number of pageviews (monthly traffic)
    Enterprise
    $199
    your requirements and monthly traffic
    Content Optimization Bundle
    $579
    per installation
    Growth Bundle
    $1,149
    per installation
    Premium Bundle
    $1,499
    per installation
    Email Support Subscription
    $2,090
    per installation
    Offerings
    Pricing Offerings
    Adobe AnalyticsMatomo Analytics
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details—On-premise Edition is free to download and install on one's own servers.
    More Pricing Information
    Community Pulse
    Adobe AnalyticsMatomo Analytics
    Considered Both Products
    Adobe
    Chose Adobe Analytics
    Adobe has good journey monitoring and is easy to connect to marketing automation, has a strong API and good visualization.
    Incentivized
    Chose Adobe Analytics
    Adobe Analytics is our least favorite of all of these platforms. We only use it when incoming clients exclusively use Adobe, this leaving us with no choice. Between the lack of control in implementation, usability issues and extra time for digging through complex reports, we …
    Incentivized
    Chose Adobe Analytics
    We are always evaluating our product choices so we recently looked at Google Analytics Premium (and Universal), IBM Coremetrics, Piwik and some home-grown variations. We stayed the course with Adobe SC to truly take advantage of the current functions that came with the upgrade. …
    Matomo
    Chose Matomo Analytics
    The main and the most important advantage of Matomo to its competitors is cost. Solutions like Adobe Analytics might have more options for analysts but in the end, you need to pay extra which is not necessary for all the businesses. I would recommend Matomo to all the users …
    Incentivized
    Chose Matomo Analytics
    Matomo's analytics tools have functions like the free Google Analytics. It is easy to learn and has a good implementation guide. So, it is good for learning web analytics.
    Incentivized
    Chose Matomo Analytics
    I have used NewRelic in the past. Currently using Adobe Analytics.
    Overall, Piwik provides big volume of advanced data (just like its bigger competitors). Being easy to setup and maintain, as well as being free, is a huge plus. I liked the idea that I could access analytics data …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe AnalyticsMatomo Analytics
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Matomo Analytics
    Feature
    Adobe Analytics
    8.6
    12 Ratings
    Matomo Analytics
    10.0
    1 Ratings
    Lead Conversion Tracking8.312 Ratings10.01 Ratings
    Bounce Rate Measurement8.212 Ratings10.01 Ratings
    Device and Browser Reporting8.712 Ratings10.01 Ratings
    Pageview Tracking8.912 Ratings10.01 Ratings
    Event Tracking8.912 Ratings00 Ratings
    Reporting in real-time9.312 Ratings10.01 Ratings
    Referral Source Tracking8.112 Ratings10.01 Ratings
    Customizable Dashboards8.112 Ratings10.01 Ratings
    User Ratings
    Adobe AnalyticsMatomo Analytics
    Likelihood to Recommend
    8.7
    (184 ratings)
    10.0
    (22 ratings)
    Likelihood to Renew
    9.4
    (43 ratings)
    8.7
    (13 ratings)
    Usability
    7.0
    (35 ratings)
    9.0
    (3 ratings)
    Availability
    8.1
    (12 ratings)
    -
    (0 ratings)
    Performance
    8.0
    (11 ratings)
    -
    (0 ratings)
    Support Rating
    3.6
    (41 ratings)
    6.7
    (3 ratings)
    In-Person Training
    1.1
    (5 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.1
    (10 ratings)
    9.0
    (1 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    7.9
    (5 ratings)
    -
    (0 ratings)