Medallia Digital Experience Analytics vs. Plerdy

If you are seeking to gain insight on the user journey on your website, in various areas, Decibel is perfect for this situation. For example, if you are trying to understand form dropout, Decibel allows you to see what form field the majority of the dropoffs occur. You can then take action based on these insights.

Incentivized

The heat maps and conversion funnels are pretty amazing. It’s been a pretty seamless addition to websites and allows me to see what’s going on where, so I know if there needs to be a change in placement of text, buttons, CTAs, et cetera. The funnel tracking and form analytics have also both proven to be fantastic. I’m still somewhat “new” to it, but have been enjoying it thus far

Incentivized

• Heat mapping provides a great understanding of UI pain points/bugs
• Integration with analytics tools (we use Adobe) brings in analytics analysis as well
• Helps to understand the user journey and where dropoff is occurring

Incentivized

• Heat maps - allows me to see where clients websites are being clicked
• Analytics - provides insights
• User Interaction

Incentivized

• Being able to create groups of segments would be useful.
• The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
• Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
• Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.

• Overall UI is kind of bit old but easy to navigate
• While create form I found little difficulty to publish it
• Should integrate with more email marketing software

I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.

I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.

Incentivized

With Flodesk I experienced delays in the loading time of the popup forms, and there were instances where the forms did not load at all on my website. Additionally, I found the design options for the forms to be somewhat limited.

• One of our most recent tests which were inspired by Decibel Insights calculated an additional 1M in revenue across a year. Something that we probably wouldn't have looked to test if it wasn't for reviewing session replays.
• There are also other tests in the pipeline that we are expecting should have positive impacts, that again has been identified from watching session replays and triggered error messages throughout the journeys.

Incentivized

• Helping to gather more leads to make more paid customer
• Helping to understand my users behavior