Mediaocean vs. WideOrbit

Mediaocean

WideOrbit

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Mediaocean	Score 9.0 out of 10	N/A	Mediaocean provides omnichannel advertising platforms. Mediaocean provides foundational software to connect brands, agencies, media, technology and data.	N/A
WideOrbit	Score 10.0 out of 10	N/A	WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.	N/A

Pricing

Mediaocean

WideOrbit

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Mediaocean	WideOrbit
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Contact vendor for pricing information.

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More Pricing Information

Community Pulse
	Mediaocean	WideOrbit
Considered Both Products	Mediaocean Bryan Benavides Director of Digital Marketing Chose Mediaocean Not what we were looking for to scale. Incentivized Helpful?	WideOrbit Verified User Anonymous Chose WideOrbit I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as … Incentivized Helpful?

Features

Mediaocean

WideOrbit

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Mediaocean - Ratings	WideOrbit 7.0 Ratings 5% below category average
Data Transfer	00 Ratings	7.00 Ratings
DSP integration	00 Ratings	7.00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Mediaocean - Ratings	WideOrbit 7.8 Ratings 1% above category average
Ad deployment	00 Ratings	7.00 Ratings
Display advertising	00 Ratings	8.00 Ratings
Ad display and retargeting segmentation	00 Ratings	8.00 Ratings
Sequence targeting	00 Ratings	8.00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Mediaocean - Ratings	WideOrbit 7.8 Ratings 1% above category average
Ad dashboards	00 Ratings	8.00 Ratings
Ad performance reports	00 Ratings	10.00 Ratings
Ad conversion tracking	00 Ratings	6.00 Ratings
Ad attribution reporting	00 Ratings	7.00 Ratings
Cross-channel ad management	00 Ratings	6.00 Ratings
Ad forecasting and optimization	00 Ratings	10.00 Ratings

Best Alternatives
	Mediaocean	WideOrbit
Small Businesses	Mautic Score 9.0 out of 10	Google Ad Manager Score 8.5 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Iterable Score 8.8 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Mediaocean	WideOrbit
Likelihood to Recommend	10.0 (0 ratings)	10.0 (0 ratings)
Support Rating	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Mediaocean	WideOrbit
Likelihood to Recommend	The perfect tool for a team looking to bring social, Amazon, or OTT in-house. Incentivized Bryan Benavides Director of Digital Marketing Read full review	WideOrbit has the lead in sales reporting and account management. Once you get your templates created, it is easy to switch between accounts, agencies, reps, etc to drill down to the analytics you need. WideOrbit offers greater flexibility than its competitor when comparing features to support station management. Incentivized MM Milt McConnell VP National & Group Sales Read full review
Pros	Co-op budget management Audience targeting Incentivized Bryan Benavides Director of Digital Marketing Read full review	WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales. WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air. WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support. Incentivized Verified User Anonymous Read full review
Cons	Amazon bidding Syncing more audience in OTT Incentivized Bryan Benavides Director of Digital Marketing Read full review	Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output offer a monthly calendar of training opportunities like Nielsen offers Incentivized MM Milt McConnell VP National & Group Sales Read full review
Support Rating	Team is always very responsive from the account manager to the C-Level. Incentivized Bryan Benavides Director of Digital Marketing Read full review	No answers on this topic
Alternatives Considered	Not what we were looking for to scale. Incentivized Bryan Benavides Director of Digital Marketing Read full review	I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality Incentivized Verified User Anonymous Read full review
Return on Investment	Increased ROAS in social media buys Increased audience segmentation Incentivized Bryan Benavides Director of Digital Marketing Read full review	The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit Incentivized Verified User Anonymous Read full review
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