Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
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SentiOne
Score 6.5 out of 10
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SentiOne is an AI-powered customer service automation platform. It consists of three modules: Listen, React, and Automate. Listen is a comprehensive social listening solution which monitors the entire public internet (including social media), utilising proprietary algorithms to generate insights and detect sentiment behind posts. React is an all-in-one customer service management and automation platform, which allows teams to manage online conversations on dozens of channel from the same tool.…
If you practice media relations in your role, Meltwater is helpful. You can do research to find relevant publications and journalists, build media lists, export them to share with a team or client and you can also keep notes on your campaigns. I like using it for research, although I do research outside the platform, as well, to be sure to be thorough (and some of the info in the database is outdated). I would say if you don't practice media relations, it's probably not as useful. There are other tools that do a better job if you want to search for media or social media mentions, for example. If you are looking for an all-in-one media relations tool that's relatively easy to use, Meltwater is probably a good fit.
SentiOne is one of the best available platforms in the market dealing in customer automation on AI level to help businesses grow. We are very much impressed by their services, all in all as they are offering the best possible solutions to every problem which makes it more reliable and trusted in order to handle business.
The platform easily measures social media, blogs, posts worldwide using different algorithms, collects public mentions, and automatically analyzes the situation then provides a customizable solution that will have more chances to get accepted and will work fine.
It has the best features to be the best in terms of functionalities and features include in it.
Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.
They need to be more accessible and responsive to our questions instead of making us hold for hours and do not provide any solution which is tiring and less professional.
Customer support needs a lot of attention and has more knowledge about the platform to be helpful.
We have had great success with Meltwater Buzz the past 2 years. The reporting has been great for our board reports, seeing the conversations going on between our followers helps us to learn who our audience is and what we can do better on our social media. The analytics we see on Meltwater Buzz we could not get anywhere else
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Meltwater serves as an all-in-one platform, so it has benefitted us greatly in being able to service a variety of needs in one place. Having a streamlined platform is important to our team since it can feel counterproductive to visit a variety of products to service one client's needs. So, Meltwater has been essential in ensuring our needs are met through one destination.
SentiOne is a major part of our organization. We are solving a lot of problems in the organization by using SentiOne. It has been operational in our organization for a long time and has a great find for us all in all. I like that feature that it gives me all information about new mentions to my inbox every day and informs me about it which gives day-to-day insights, change or update strategies.
A great ability to track the news and understand particular news drivers for certain industries, allowing us to get our client in front of the media at or before the perfect moment.
The best feature that I like the most and have been using for a long time that its analytical section is up to mark.
When I open the analytical section it gives me the all insights of my audience including their gender, location, days when most of the mentions are published which is great to have. It is best to have more marketing wins as it does not limit the searches of keywords.
This helps to search multiple phrases connected with a marketing strategy which is life and most recent in trends.
