Meta Business Manager vs. Sprout Social

Meta Business Manager

314 Reviews and Ratings

Sprout Social

574 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Manager	Score7.8 out of 10	N/A	Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.	N/A
Sprout Social	Score8.6 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Meta Business Manager

Sprout Social

No answers on this topic

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Pricing Offerings
Meta Business Manager	Sprout Social
Free Trial
No	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Meta Business Manager	Sprout Social
Considered Both Products	Meta Platforms Inc Chad Carman Digital Media Director in Marketing at Rocky Mountain Elk Foundation (Non-Profit Organization Management, 51-200 employees) Chose Meta Business Manager Sprout Social / Agorapulse work much better for content management and overall marketing objectives. None of these can be used in lieu of Facebook Pages Manager simply because they can't control settings/admin the way that Pages Manager does. Again, you can't avoid using Pages … Incentivized Helpful? Verified User Chose Meta Business Manager Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the … Incentivized Helpful? Verified User Chose Meta Business Manager While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added … Incentivized Helpful? Rob Gokee Composer in Professional Services at Rob Gokee Music (Entertainment, 1-10 employees) Chose Meta Business Manager While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app … Incentivized Helpful? Andy Fuller Director of Strategic Content in Marketing at University of Notre Dame (Higher Education, 5001-10,000 employees) Chose Meta Business Manager Facebook Pages Manager is the native analytics solution for Facebook. We've evaluated others, but found that for the most part, familiarity with this native platform is the best way to achieve ROI. Most other platforms must pull from this data source in one way or another, so … Incentivized Helpful? Katherine DaltonHoffman Digital Event Marketing Manager in Marketing at AIIM (Information Technology and Services, 11-50 employees) Chose Meta Business Manager I like how big the dashboard is on Sprout and Hootsuite, however, I prefer Facebook Pages Manager for my ability to track and promote my campaigns. I like the overall look of Hootsuite and Sprout as well but using Facebook directly for managing and monitoring makes me more … Incentivized Helpful?	Sprout Social Verified User Chose Sprout Social I think Sprout Social is the most advanced of all these scheduling tools, it can handle the largest accounts and makes scheduling and responding to posts easy. it's the most expensive of these four (with meta for business free) but it's a you get what you pay for situation. I … Incentivized Helpful? Verified User Chose Sprout Social Sprout Social is easy to set up and use. It didn't take much time to get all of our marketing clients set up in the system, and it's an affordable social media management platform. Sprout allows us to manage multiple social media platforms for our clients and schedule their … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Meta Business Manager

Sprout Social

Comparison of Listening/monitoring features of Meta Business Manager and Sprout Social
Feature	Meta Business Manager 6.1 35 Ratings	Sprout Social 7.6 87 Ratings
Boolean keyword searches	5.920 Ratings	7.465 Ratings
Filtering out noise/spam	5.326 Ratings	7.176 Ratings
Sentiment analysis	7.322 Ratings	7.156 Ratings
Broad channel coverage	6.025 Ratings	8.765 Ratings

Comparison of Publishing features of Meta Business Manager and Sprout Social
Feature	Meta Business Manager 5.9 49 Ratings	Sprout Social 8.5 110 Ratings
Content planning and scheduling	7.149 Ratings	9.5110 Ratings
Audience targeting	6.046 Ratings	7.687 Ratings
Content optimization	5.844 Ratings	8.296 Ratings
Workflow management	4.738 Ratings	8.796 Ratings

Comparison of Engagement features of Meta Business Manager and Sprout Social
Feature	Meta Business Manager 5.9 42 Ratings	Sprout Social 8.0 100 Ratings
Automated routing and prioritization	5.334 Ratings	7.962 Ratings
Customer interaction histories	4.638 Ratings	8.088 Ratings
Bulk actions	7.825 Ratings	8.185 Ratings

Comparison of Marketing features of Meta Business Manager and Sprout Social
Feature	Meta Business Manager 6.1 47 Ratings	Sprout Social 7.2 78 Ratings
Lead generation	4.838 Ratings	7.257 Ratings
Content marketing	5.642 Ratings	8.474 Ratings
Paid media management	6.239 Ratings	6.23 Ratings
Campaigns and promotions	7.643 Ratings	7.24 Ratings

Comparison of Channel coverage/integration features of Meta Business Manager and Sprout Social
Feature	Meta Business Manager 6.3 49 Ratings	Sprout Social 8.6 110 Ratings
Twitter	4.010 Ratings	9.098 Ratings
Facebook	8.148 Ratings	9.2109 Ratings
LinkedIn	5.98 Ratings	9.0100 Ratings
Google+	7.33 Ratings	7.636 Ratings
Instagram	7.334 Ratings	9.199 Ratings
Pinterest	6.05 Ratings	8.633 Ratings
YouTube	5.612 Ratings	8.01 Ratings

Comparison of Reporting/analytics features of Meta Business Manager and Sprout Social
Feature	Meta Business Manager 5.6 47 Ratings	Sprout Social 8.8 111 Ratings
Campaign success analytics	7.246 Ratings	8.8103 Ratings
Real-time tracking	5.843 Ratings	8.6100 Ratings
Competitor analysis	3.827 Ratings	8.889 Ratings

Comparison of Account management features of Meta Business Manager and Sprout Social
Feature	Meta Business Manager 6.1 49 Ratings	Sprout Social 7.8 104 Ratings
Role-based user permissions & privileges	5.346 Ratings	7.999 Ratings
Mobile access	7.047 Ratings	7.892 Ratings

User Ratings
	Meta Business Manager	Sprout Social
Likelihood to Recommend	10.0 (49 ratings)	8.7 (168 ratings)
Likelihood to Renew	- (0 ratings)	9.5 (65 ratings)
Usability	7.6 (15 ratings)	8.6 (95 ratings)
Availability	- (0 ratings)	7.7 (8 ratings)
Performance	- (0 ratings)	8.0 (7 ratings)
Support Rating	6.1 (14 ratings)	4.2 (38 ratings)
Online Training	- (0 ratings)	7.3 (3 ratings)
Implementation Rating	- (0 ratings)	10.0 (11 ratings)
Ease of integration	- (0 ratings)	7.8 (23 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.1 (1 ratings)