Meta Business Suite vs. X Ads

Meta Business Suite

761 Reviews and Ratings

X Ads

161 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Meta Business Suite	Score6.5 out of 10	N/A	Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.	N/A
X Ads	Score5.6 out of 10	N/A	Formerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.	N/A

Pricing

Meta Business Suite

X Ads

No answers on this topic

No answers on this topic

Pricing Offerings
Meta Business Suite	X Ads
Free Trial
No	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Meta Business Suite	X Ads
Considered Both Products	Meta Platforms Inc Matthew Smith Head Of School in Corporate at GREATER HOULTON CHRISTIAN ACADEMY (Education Management, 11-50 employees) Chose Meta Business Suite Facebook for Business is free and linked in premium is a paid version for linked in. If you’re a startup Facebook is an excellent starting point. If you rely on networking or followers this one does an excellent job. Facebook integrates personal and business accounts so you’re … Incentivized Helpful? Verified User Chose Meta Business Suite I believe that Twitter Ads and Facebook for Business fill a very similar marketing space. Most of the users are browsing for recreational reasons and advertisements are mostly seen as an annoyance. It's very crucial to provide an add that is not just relevant to the user, but … Incentivized Helpful? Verified User Chose Meta Business Suite Facebook for Business has the best self-serve interface. It copied the capabilities and structure of Google and then surpassed it. They are the pioneers in the industry and the first to become compliant with iOS14.5, CCPA, GDPR and any other new regulations. We've found it hard … Incentivized Helpful? James Arnold Chief Digital Officer (CDO) in Marketing at Rooster Strategic Solutions (Marketing and Advertising, 1-10 employees) Chose Meta Business Suite Facebook for Business has the best ad platform. Creative options, control, data sharing, etc. Hands down the best. Incentivized Helpful? Verified User Chose Meta Business Suite Twitter Ads for Business has better Customer Support and resources to some extent, and requires much less spend than FB for Business; but the return isn't always as effective. LinkedIn ads aren't nearly as costly as FB for Business, but the target audiences are very niche for … Incentivized Helpful? Verified User Chose Meta Business Suite It all comes down to your targeted audience. If you believe that your potential customers are existing users on Facebook, then Facebook for Business is the service for you! Incentivized Helpful? Verified User Chose Meta Business Suite We actually use both, as well as other social media platforms that aren't available to be listed. We find that paid social media is very situational and so we will use whichever platform is most appropriate for the audience we're trying to reach. Facebook still seems the … Incentivized Helpful? Verified User Chose Meta Business Suite We use all of the above to maximize our social media exposure, and each one has its own unique benefits. Facebook for Business lets us reach a wider audience online, whereas LinkedIn is more targeted in terms of business professionals. We have a number of Facebook followers who … Incentivized Helpful? Verified User Chose Meta Business Suite Google Ads is too costly for the results. I like Twitter Ads and find they would best for getting music listened to. I've also used Spotify ads which are horrible and I will never use them again unless they change self-services ads formats. Nextdoor is a good place to run … Incentivized Helpful? Austin Voigt Manager - Paid Media in Marketing at Augurian (Marketing and Advertising, 11-50 employees) Chose Meta Business Suite Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and … Incentivized Helpful? Verified User Chose Meta Business Suite Facebook can target more audiences as most people are on this social platform. Even Instagram also helped in promoting businesses similar to Facebook. Incentivized Helpful? RANDHIR KUMAR UI Developer in Information Technology at ANS Commerce (Internet, 51-200 employees) Chose Meta Business Suite Facebook is the largest platform with the highest number of users. It is more suitable to target new customers, than old customers. Facebook gives us the ability to target past website visitors, old customers, and new customers. Managing brands and campaigns is easy with … Incentivized Helpful? Mandy Cramer Graphic Designer at Miss Mandible Designs (Graphic Design, 1-10 employees) Chose Meta Business Suite Because I am more familiar with Facebook and Instagram, I have to say they are much better than using things like Twitter Ads & Google Ads. I produce niche products, so Google Ads doesn't bring me to the top of SEO with all my competition. Further, I don't really like Twitter … Incentivized Helpful? Benjamin Hale Digital Marketing Analyst in Marketing at Orbis Education (Education Management, 51-200 employees) Chose Meta Business Suite Facebook has the people, and therefore it wins the comparison against the other social platforms, but there are some options to have similar advertising on other networks. Google's YouTube platform is a viable option, but still doesn't quite hit the same audiences in the same … Incentivized Helpful? Verified User Chose Meta Business Suite Facebook has more users than Twitter and Instagram generating more leads than those. It has a unique way to connect to users, targeting required audiences, look-alike new customers. Facebook does have more fake users which create fake leads and effects revenue. Facebook may … Incentivized Helpful? Verified User Chose Meta Business Suite Facebook for Business is a much better platform and overall our advertising efforts had better results on Facebook than on Twitter. Incentivized Helpful? Verified User Chose Meta Business Suite We use a variety of touch points and Facebook for Business is one of them. You can't be everywhere, but you do have to spread your resources so you are overlapping and reaching your target markets on various outlets. This is one of the places we feel like our money makes an … Incentivized Helpful? Verified User Chose Meta Business Suite Facebook for Business still has a huge lead over other platforms since in Indonesia, Facebook is still the number one social media or website for that matter. A lot of people get their news from Facebook instead of going directly to news outlets, hence it makes more sense to … Incentivized Helpful? Debbie Gillum Marketing and Digital Communications Specialist in Marketing at Volunteers of America Ohio & Indiana (Civic & Social Organization, 501-1000 employees) Chose Meta Business Suite I wouldn't say I chose to use Facebook for Business, I'd say Facebook forced me to use it. When you have a growing business or multiple pages or start running ads, you are pretty much forced into using Facebook for Business whether you want to or not. And not a lot of outside … Incentivized Helpful? Miguel Brito Director de Marketing en Festejos Car-Yan. C.A. in Marketing at Festejos Car-Yan. C.A (Events Services, 11-50 employees) Chose Meta Business Suite I do not want to speak ill of other tools. I think that each one works well. Now, the one that adapts to our demands as a company is Facebook for Business, because we know how to manage the tool, we trust it and it is backed by a company that has achieved great results. Incentivized Helpful? Verified User Chose Meta Business Suite Facebook is the better solution when it comes to social media advertising in many occasions. Its platform allows much wider criteria than any other social media channel. Incentivized Helpful? Verified User Chose Meta Business Suite Facebook is still the #1 platform. We work on all the major social networks but you cannot avoid Facebook. Incentivized Helpful? Anne Theriault Internet & Small Business Mentor in Marketing at Anne Theriault Marketing (Marketing and Advertising, 1-10 employees) Chose Meta Business Suite Facebook for Business is a much better platform than Twitter Ads as I feel I can edit the campaigns easier in Facebook for Business. Facebook for Business also seems to have a better ROI than Twitter Ads for what I have used it for. Incentivized Helpful? Christos Shiatis Paid Media Specialist in Marketing at Yello Veedub (Marketing and Advertising, 11-50 employees) Chose Meta Business Suite Facebook provides more detailed targeting and more options when it comes to campaign objectives. Also, the cost per result on Facebook for Business is lower than other competitors. This is probably because of the more detailed targeting and because Facebook is the most popular … Incentivized Helpful?	X Corp (formerly Twitter) Verified User Chose X Ads Twitter reaches a more fast-paced niche audience than Facebook as those are the users of the platform. Incentivized Helpful? Verified User Chose X Ads I put Facebook in front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive. Incentivized Helpful? Sydney Lovegrove Marketing Specialist in Marketing at Pillen Family Farms (Food Production, 1001-5000 employees) Chose X Ads Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has … Incentivized Helpful? Verified User Chose X Ads Twitter is by far the most important expensive to use out of everything we have tested but it is also the most effective in targeting the younger demographics I also am not a fan of the fact that it limits our interactivity we can only use a zip code, not specific cities which … Incentivized Helpful? Verified User Chose X Ads This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics. Incentivized Helpful? Chloe Sayers Billing Specialist in Finance and Accounting at 15Five (Information Technology and Services, 51-200 employees) Chose X Ads I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier. Incentivized Helpful? Verified User Chose X Ads Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two. Incentivized Helpful? Verified User Chose X Ads Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a … Incentivized Helpful? Tegan Jenner Senior Data Analyst in Social Media at Helen & Gertrude (Marketing and Advertising, 11-50 employees) Chose X Ads Twitter Ads is decent at showing its own data, but there aren't really any visualizations within the platform that would be directly pulled and sent to a client. Any data or performance from Twitter Ads would need to be pulled, cleaned up and transformed into a more … Incentivized Helpful? Ben Rubenstein Marketing Manager, HMX in Marketing at Harvard Medical School (Higher Education, 501-1000 employees) Chose X Ads Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough … Incentivized Helpful? Verified User Chose X Ads Twitter reaches a different demographic than most other platforms we use. It's an important part of the overall marketing objective. Incentivized Helpful? Verified User Chose X Ads Twitter attracts more potential customers than Facebook. There are more fake users in Facebook than Twitter which also contributes Twitter conversion rate more than Facebook but gets more clicks on Facebook than Twitter. Targeting of users is okay on Twitter, for the first time … Incentivized Helpful? Toni Reifsteck Digital and Web Content Strategist in Marketing at WellStar Health System (Hospital & Health Care, 10,001+ employees) Chose X Ads Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like. Incentivized Helpful? Rebecca Oguntula Market Analyst in Research & Development at Skye Bank Plc (Banking, 5001-10,000 employees) Chose X Ads Twitter Ads for my Bank is a far more effective marketing tool than Facebook for Business. With Facebook for Business, we obviously get more clicks on our ads, however, these clicks always yield a very low conversion rate, in terms of users clicking the advert link to our … Incentivized Helpful? Verified User Chose X Ads Since the number of fake users is more on Facebook or any other social media panels than Twitter, Twitter platform marks the best platform to connect with potential clients. Although Facebook has more users than Twitter, Twitter gives better and potential clients. Targeted by … Incentivized Helpful? Matthew Bernstein Account Executive in Marketing at Intersection Co. (Marketing and Advertising, 501-1000 employees) Chose X Ads Twitter and Facebook for Business offer a very similar platform for ads for a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational platform - instead of appearing as a Business … Incentivized Helpful? Verified User Chose X Ads Twitter has less fake users compared to Facebook and other social media platforms. It can be hard to keep up with Facebook Ads because they’re constantly making changes to their system. Twitter is similar to Facebook, you set a budget, place a bid, and run your campaigns. You … Incentivized Helpful? Brett Doucette, ABC, MBA Digital Strategist/Manager in Marketing at Creative Syndicate (Hospital & Health Care, 51-200 employees) Chose X Ads There is a pricing difference and reach and frequency difference. It also depends if you are going after professionals (B2B) vs. consumers (B2C). Incentivized Helpful? Verified User Chose X Ads Twitter Ads seems much more Flexible than Facebook Ads within Facebook for Business. While similar demographics and filters can be used, Twitter Ads seems to have fewer restrictions on content and scheduling than FB Ads. We actually use both in our social media strategies (and … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Meta Business Suite

X Ads

Comparison of Listening/monitoring features of Meta Business Suite and X Ads
Feature	Meta Business Suite 4.7 4 Ratings	X Ads - Ratings
Boolean keyword searches	4.03 Ratings	00 Ratings
Filtering out noise/spam	4.33 Ratings	00 Ratings
Sentiment analysis	5.03 Ratings	00 Ratings
Broad channel coverage	5.34 Ratings	00 Ratings

Comparison of Publishing features of Meta Business Suite and X Ads
Feature	Meta Business Suite 6.3 6 Ratings	X Ads - Ratings
Content planning and scheduling	6.36 Ratings	00 Ratings
Audience targeting	6.96 Ratings	00 Ratings
Content optimization	5.34 Ratings	00 Ratings
Workflow management	6.73 Ratings	00 Ratings

Comparison of Engagement features of Meta Business Suite and X Ads
Feature	Meta Business Suite 5.3 5 Ratings	X Ads - Ratings
Automated routing and prioritization	5.83 Ratings	00 Ratings
Customer interaction histories	4.14 Ratings	00 Ratings
Bulk actions	6.03 Ratings	00 Ratings

Comparison of Marketing features of Meta Business Suite and X Ads
Feature	Meta Business Suite 7.0 6 Ratings	X Ads - Ratings
Lead generation	5.95 Ratings	00 Ratings
Content marketing	7.44 Ratings	00 Ratings
Paid media management	7.55 Ratings	00 Ratings
Campaigns and promotions	7.25 Ratings	00 Ratings

Comparison of Channel coverage/integration features of Meta Business Suite and X Ads
Feature	Meta Business Suite 6.2 4 Ratings	X Ads - Ratings
Twitter	8.01 Ratings	00 Ratings
Facebook	7.54 Ratings	00 Ratings
LinkedIn	5.02 Ratings	00 Ratings
Google+	4.52 Ratings	00 Ratings
Instagram	8.34 Ratings	00 Ratings
Pinterest	5.02 Ratings	00 Ratings
YouTube	5.02 Ratings	00 Ratings

Comparison of Reporting/analytics features of Meta Business Suite and X Ads
Feature	Meta Business Suite 6.3 6 Ratings	X Ads - Ratings
Campaign success analytics	6.26 Ratings	00 Ratings
Real-time tracking	6.86 Ratings	00 Ratings
Competitor analysis	6.03 Ratings	00 Ratings

Comparison of Account management features of Meta Business Suite and X Ads
Feature	Meta Business Suite 4.8 5 Ratings	X Ads - Ratings
Role-based user permissions & privileges	4.85 Ratings	00 Ratings
Mobile access	4.75 Ratings	00 Ratings

User Ratings
	Meta Business Suite	X Ads
Likelihood to Recommend	5.3 (98 ratings)	7.3 (36 ratings)
Likelihood to Renew	10.0 (7 ratings)	6.0 (1 ratings)
Usability	4.2 (6 ratings)	6.0 (1 ratings)
Performance	3.0 (1 ratings)	- (0 ratings)
Support Rating	10.0 (4 ratings)	- (0 ratings)
Implementation Rating	10.0 (4 ratings)	- (0 ratings)