MGID vs. Outbrain

MGID

MGID

1 Reviews and Ratings

Outbrain

Outbrain

37 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
MGID	Score 9.0 out of 10	N/A	MGID offers companies a native advertising platform. The platform, which targets 850 million unique readers with 165 billion recommendations monthly, aims to help publishers retain audiences and monetize traffic. The vendor claims MGID helps clients boost brand performance and awareness for by connecting them to unique audiences, at the right time, with the right content. MGID offers clients a 360 solution, from planning and strategy to delivery and reporting, and…	N/A
Outbrain	Score 5.0 out of 10	N/A	Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.	N/A

Pricing

MGID

Outbrain

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
MGID	Outbrain
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	MGID	Outbrain
Considered Both Products	MGID No answer on this topic	Outbrain Andrea D'Addio Founder & CEO Chose Outbrain I used Plista in the past, we never had such problems either with the website and the customer support Incentivized Helpful? TT Tyler Torcivia Digital Strategist Chose Outbrain Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain Incentivized Helpful? Verified User Anonymous Chose Outbrain We've also used Taboola. Overall, comparing the traffic 1:1, the Outbrain traffic tended to perform better onsite by a slim margin. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. … Incentivized Helpful? Verified User Anonymous Chose Outbrain This is the only website we have used, so far, so good and we are very happy with it. Our team also. Incentivized Helpful? Chandler Elmore Community Development & Engagement Lead Chose Outbrain Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I … Incentivized Helpful? Verified User Anonymous Chose Outbrain So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus … Incentivized Helpful? Vincent Misiewicz Sr. Search Engine Marketing Analyst Chose Outbrain When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few … Incentivized Helpful? Verified User Anonymous Chose Outbrain Initially, we used Outbrain because we felt that Taboola was getting too expensive. However, after a month trial and a rather disappointing result, we are going back with Taboola. Still happy with Taboola (I wrote about this at length in a separate review). Outbrain is good, … Incentivized Helpful? Verified User Anonymous Chose Outbrain Compared to Taboola, Outbrain had more editorial guidelines, provided more potential impressions, and cost slightly less. However, keeping up with meeting the constant editorial guidelines (despite writing very high-quality, original content) was overwhelming and cost our team … Incentivized Helpful? Eamonn Kelly Senior Analyst Chose Outbrain outbrain and taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain has a higher caliber of publishing partners for targeting as well as the additional articles by other providers in the article grouping than, say Taboola. Incentivized Helpful? Reet Das Vice President, Global Digital Marketing Chose Outbrain Outbrain is the most visible player in regards to third party content distribution. Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain used to have the best reporting / performance out of all the native suppliers that we've used however now I feel that it is lagging behind and lacks optimisations which means we've started looking around for a better platform. It may be that these features are available … Incentivized Helpful? Verified User Anonymous Chose Outbrain Outbrain is really the leader in the field so we did not consider other products. Other products are more likely to promote "sketchy" content that we would not want our content to appear next to. It will be interesting to see what other players enter this market in the near … Incentivized Helpful? CA Christine Austin Creative Lead, Marketing Chose Outbrain Facebook for Business and Twitter Ads Incentivized Helpful?

Best Alternatives
	MGID	Outbrain
Small Businesses	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Medium-sized Companies	Amazon Advertising Sponsored Products Score 7.7 out of 10	Amazon Advertising Sponsored Products Score 7.7 out of 10
Enterprises	AdSense Score 6.8 out of 10	AdSense Score 6.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	MGID	Outbrain
Likelihood to Recommend	- (0 ratings)	1.5 (0 ratings)
Usability	- (0 ratings)	7.8 (0 ratings)
Support Rating	- (0 ratings)	7.5 (0 ratings)

User Testimonials
	MGID	Outbrain
Likelihood to Recommend	No answers on this topic	Outbrain is well suited when you have the time to deal with all of its features and complexities. It allows you to customize the content and where your content will be promoted, as well as having a more sophisticated targeting feature. However, for the user like me, who is used to a simpler dashboard, Outbrain can be a tad too overwhelming. Incentivized Verified User Anonymous Read full review
Pros	No answers on this topic	Provides additional reach through outlets your audience may live [in], but you wouldn't be able to target otherwise. Easy to use and implement. Wasn't much of a learning curve at all which can be very appealing when using promotional platforms like this. Great customer service response. They typically are very responsive in answering your questions and also have a general FAQ page to filter through if you aren't one to hop in the phone. Incentivized Christine Austin Creative Lead, Marketing Read full review
Cons	No answers on this topic	I wish there was an activity log (i.e. Changes made to account over time) to help troublesome where the advertiser made a mistake OR needs to make an adjustment A big caveat is when running CBS (i.e. Target CPA) you cannot adjust your bids since this bidding strategy is automated. After a while you will be limited by the number of publishers you can block. There are over ten thousand publishers but you can only block 1,000. Incentivized TT Tyler Torcivia Digital Strategist Read full review
Usability	No answers on this topic	The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels. Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here." Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few different things, so not a true Native-only platform, but you do have more control of ad formats and how they appear, which is nice. Incentivized Vincent Misiewicz Sr. Search Engine Marketing Analyst Read full review
Return on Investment	No answers on this topic	More Impressions - We were able to increase the number of impressions we get from display advertising by adding this new space, which is in addition to the typical skyscraper ads we've done. More Visibility - We've been working on ideas to improve branding, and Outbrain did provide an additional space to advertise in. Incentivized Verified User Anonymous Read full review
ScreenShots	MGID Screenshots