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Microsoft Advertising vs. Outbrain

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.8 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
    Pricing
    Microsoft AdvertisingOutbrain
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft AdvertisingOutbrain
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingOutbrain
    Considered Both Products
    Microsoft
    Chose Microsoft Advertising
    In general, Bing Ads as an alternative to Google Ads is pretty weak. As mentioned, while it does have its use cases, many times these are limited as well. With Bing, it seems like there is always a large drop off in the quality of traffic versus advertising products, which …
    Incentivized
    Outbrain
    Chose Outbrain
    outbrain and Taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Microsoft AdvertisingOutbrain
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and Outbrain
    Feature
    Microsoft Advertising
    3.9
    3 Ratings
    Outbrain
    -
    Ratings
    Ad campaign creation7.23 Ratings00 Ratings
    Ad deployment8.13 Ratings00 Ratings
    Display advertising1.93 Ratings00 Ratings
    Ad display and retargeting segmentation3.73 Ratings00 Ratings
    Sequence targeting1.02 Ratings00 Ratings
    Contextual advertising4.53 Ratings00 Ratings
    Social advertising1.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and Outbrain
    Feature
    Microsoft Advertising
    5.3
    5 Ratings
    Outbrain
    -
    Ratings
    Ad dashboards4.75 Ratings00 Ratings
    Ad performance reports4.74 Ratings00 Ratings
    Ad conversion tracking6.33 Ratings00 Ratings
    Ad attribution reporting5.43 Ratings00 Ratings
    Ad forecasting and optimization5.43 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and Outbrain
    Feature
    Microsoft Advertising
    6.6
    4 Ratings
    Outbrain
    -
    Ratings
    Ad bidding6.64 Ratings00 Ratings
    User Ratings
    Microsoft AdvertisingOutbrain
    Likelihood to Recommend
    5.9
    (67 ratings)
    1.5
    (17 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.0
    (1 ratings)
    7.8
    (5 ratings)
    Support Rating
    9.1
    (11 ratings)
    7.5
    (6 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)