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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.9 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    Skai

    Score8.8 out of 10
    N/ASkai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

    $10,000

    Starting Price

    Pricing
    Microsoft AdvertisingSkai
    Editions & Modules
    No answers on this topic
    Kenshoo
    $10,000
    Starting Price
    Offerings
    Pricing Offerings
    Microsoft AdvertisingSkai
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingSkai
    Considered Both Products
    Microsoft
    Chose Microsoft Advertising
    BingAds is very similar to Google's AdWords platform, and when Google makes changes in the layout and setup of the platform, Bing seems to follow closely behind to match the familiarity. BingAds lacks the volume of searchers and a few smaller features. Yahoo Gemni is inferior …
    Incentivized
    Chose Microsoft Advertising
    When it comes to search advertising, I prefer to administer Bing and Yahoo campaigns using Bing Ads because the UI is far superior to Yahoo's offering and it allows us to manage our ads across the two platforms in one central location.
    Incentivized
    Skai
    Chose Skai
    Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Microsoft AdvertisingSkai
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and Skai
    Feature
    Microsoft Advertising
    3.9
    3 Ratings
    Skai
    6.1
    11 Ratings
    Ad campaign creation7.23 Ratings7.611 Ratings
    Ad deployment8.13 Ratings7.611 Ratings
    Display advertising1.93 Ratings4.310 Ratings
    Ad display and retargeting segmentation3.73 Ratings4.810 Ratings
    Sequence targeting1.02 Ratings6.39 Ratings
    Contextual advertising4.53 Ratings00 Ratings
    Social advertising1.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and Skai
    Feature
    Microsoft Advertising
    5.3
    5 Ratings
    Skai
    7.3
    12 Ratings
    Ad dashboards4.75 Ratings7.612 Ratings
    Ad performance reports4.84 Ratings9.812 Ratings
    Ad conversion tracking6.33 Ratings6.712 Ratings
    Ad attribution reporting5.43 Ratings7.611 Ratings
    Ad forecasting and optimization5.43 Ratings6.211 Ratings
    Cross-channel ad management00 Ratings5.910 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and Skai
    Feature
    Microsoft Advertising
    6.6
    4 Ratings
    Skai
    -
    Ratings
    Ad bidding6.64 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Microsoft Advertising and Skai
    Feature
    Microsoft Advertising
    -
    Ratings
    Skai
    7.1
    10 Ratings
    Data Transfer00 Ratings8.510 Ratings
    DSP integration00 Ratings5.75 Ratings
    User Ratings
    Microsoft AdvertisingSkai
    Likelihood to Recommend
    5.9
    (67 ratings)
    9.2
    (17 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    7.8
    (3 ratings)
    Usability
    6.0
    (1 ratings)
    9.6
    (2 ratings)
    Availability
    -
    (0 ratings)
    3.6
    (1 ratings)
    Support Rating
    9.1
    (11 ratings)
    9.6
    (2 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)