| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Microsoft Advertising | Score7.8 out of 10 | N/A | Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide. | N/A |
 Taboola | Score8 out of 10 | N/A | Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.). | $10 Starting Price Per Day |
| Microsoft Advertising | Taboola | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Microsoft Advertising | Taboola | |
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| Considered Both Products | Chose Microsoft Advertising You have lower volume on Bing ads but the traffic is usually better and you get lower CPC with higher conversion rates. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Taboola We saw lower CPCs on Taboola when running a cost per click campaign. We also had a better conversion rate. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Microsoft Advertising | Taboola | |||||||||||||||||||||||||
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| Microsoft Advertising | Taboola | |
|---|---|---|
| Likelihood to Recommend | 5.9 | 8.0 |
| Likelihood to Renew | 10.0 | - |
| Usability | 6.0 | 5.0 |
| Support Rating | 9.1 | 2.9 |
| Implementation Rating | 7.0 | - |
