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Microsoft Advertising vs. Yahoo Native

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Microsoft Advertising

148 Reviews and Ratings

Yahoo Native

38 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.9 out of 10
    		N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    Yahoo Native

    Score6.6 out of 10
    		N/AYahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

    $25

    per month

    Pricing
    Microsoft AdvertisingYahoo Native
    Editions & Modules
    No answers on this topic
    Yahoo Gemini!
    $25.00
    per month
    Offerings
    Pricing Offerings
    Microsoft AdvertisingYahoo Native
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingYahoo Native
    Considered Both Products
    Microsoft
    Verified User
    Chose Microsoft Advertising
    [Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether …
    Incentivized
    Missy Geyer
    Ad Operations Manager in Marketing at WRAL Digital Solutions (Marketing and Advertising, 501-1000 employees)
    Chose Microsoft Advertising
    Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth.
    Again, I have found it very difficult …
    Incentivized
    Garegin Baghdasaryan
    Senior Digital Media Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees)
    Chose Microsoft Advertising
    You have lower volume on Bing ads but the traffic is usually better and you get lower CPC with higher conversion rates.
    Incentivized
    Joseph Lesho
    Team Lead, Digital Marketing Services in Marketing at Vizergy Digital Marketing (Hospitality, 51-200 employees)
    Chose Microsoft Advertising
    Bing is not quite as good as Google, but it is lightyears ahead of where Yahoo Gemini was. It's a fantastic platform if the client has enough money to support it.
    Incentivized
    Brandon Mitchell
    Digital Platform Marketing Analyst in Marketing at Vizergy Digital Marketing (Hospitality, 51-200 employees)
    Chose Microsoft Advertising
    While we use all paid platforms (Google, Bing, and Yahoo before consolidation), Bing usually had the highest return on investment.
    Incentivized
    Verified User
    Chose Microsoft Advertising
    Bing Ads is a consistent add in to all of our search plans as it is necessary to bring in the most market share for our list of keywords.
    Incentivized
    Leah Jakaitis
    Senior Analyst - Analytics and Decision Support at Merkle (Marketing and Advertising, 5001-10,000 employees)
    Chose Microsoft Advertising
    Bing has a smaller search audience, overall, than Google - but more than Yahoo Gemini. Bing Ads is one of the three major search platforms, though, and to exclude it from campaigns is to eliminate ~10% of the potential audience for a service or product. Its editing and keyword …
    Incentivized
    Jeffrey Smith
    Director of Marketing in Marketing at Abacus Life Settlements, LLC (Financial Services, 11-50 employees)
    Chose Microsoft Advertising
    Bing Ads is overall worse than AdWords in nearly every measurable way.

    Yahoo Gemini is a kindred spirit to Bing Ads, they both have really poorly designed UI's but fit in a very specific market niche (seniors). Bing Ads does have the best invoicing out of any digital platform we …
    Incentivized
    Benjamin Hale
    Digital Marketing Analyst in Marketing at Orbis Education (Education Management, 51-200 employees)
    Chose Microsoft Advertising
    BingAds is very similar to Google's AdWords platform, and when Google makes changes in the layout and setup of the platform, Bing seems to follow closely behind to match the familiarity. BingAds lacks the volume of searchers and a few smaller features. Yahoo Gemni is inferior …
    Incentivized
    Rick Salmon
    Senior Digital Marketing Manager in Marketing at ConnectWise (Computer Software, 501-1000 employees)
    Chose Microsoft Advertising
    We use all vendors to have a presence wherever people search. Google AdWords is king in the space due to the search volume. We use Bing Ads because we recognize that while Google is the major player, there are still people in our audience that utilize Bing for their search …
    Incentivized
    Verified User
    Chose Microsoft Advertising
    Yahoo! Gemini is a bit more aesthetically pleasing and feels like it belongs in modern technology, but the success rate we've seen has been higher on the Bing Ads platform. This is most likely the case because the Bing platform itself receives more traffic than Yahoo! does …
    Incentivized
    Verified User
    Chose Microsoft Advertising
    When it comes to search advertising, I prefer to administer Bing and Yahoo campaigns using Bing Ads because the UI is far superior to Yahoo's offering and it allows us to manage our ads across the two platforms in one central location.
    Incentivized
    Juba Bektache
    Senior Search & Biddable Supervisor at Sprinklr (Marketing and Advertising, 501-1000 employees)
    Chose Microsoft Advertising
    Bing comes second after Google AdWords in generating return but usually highest in terms ROAS.
    Incentivized
    Yahoo!
    Verified User
    Chose Yahoo Native
    Google is definitely the mammoth in this space, but it is nice to be able to be on multiple different search engines. People are using all different kinds of SEs to get their information.
    It is also nice to push other campaigns straight into Yahoo! and not have as much legwork …
    Incentivized
    Garegin Baghdasaryan
    Senior Digital Media Manager in Marketing at Apollo Interactive (Marketing & Advertising, 11-50 employees)
    Chose Yahoo Native
    Gemini had cheaper CPCS but would not convert as well as Bing or Google. It would be consistent but not as good.
    Incentivized
    Brandon Mitchell
    Digital Platform Marketing Analyst in Marketing at Vizergy Digital Marketing (Hospitality, 51-200 employees)
    Chose Yahoo Native
    In terms of ROI, Bing ~ Gemini > Google. However, Google's massive amounts of traffic nullify ROI returns. In terms of traffic, Google > Bing > Gemini.
    Incentivized
    Verified User
    Chose Yahoo Native
    I use all four of these platforms if they make sense for the advertising campaign which I am running. Yahoo Gemini has the advantage of having a very low cost per click and cost per impression, so it's especially ideal for an awareness campaign compared to Google, Bing, and …
    Incentivized
    Leah Jakaitis
    Senior Analyst at Merkle (Marketing and Advertising, 5001-10,000 employees)
    Chose Yahoo Native
    Gemini is comparable in objective and use to the other SEM platforms. Geminis audience is more limited and therefore should be used to complement other efforts on other platforms. We use Gemini to create a multi platform SEM campaign, to reach the largest possible audience and …
    Incentivized
    Toni Reifsteck
    Digital and Web Content Strategist in Marketing at WellStar Health System (Hospital & Health Care, 10,001+ employees)
    Chose Yahoo Native
    Undoubtedly AdWords ranks higher overall. Yahoo Gemini is a distant second. Bing has been a disappointment but I have not given up on it.
    Incentivized
    Verified User
    Chose Yahoo Native
    Both Taboola and Yahoo Gemini were used in the organization, but the general client relationship with Taboola was much stronger in the UK and allowed for more constant investment rather than being seen as an 'experimental channel' as Yahoo Gemini was.
    Incentivized
    Verified User
    Chose Yahoo Native
    Yahoo Gemini is very similar to how the Bing Ads platform operates and functions, but I feel like the Yahoo Gemini platform is much more aesthetically pleasing and a little bit easier to manage. The colors and visual appearance of the dashboard seems to be more inviting than …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Microsoft AdvertisingYahoo Native
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and Yahoo Native
    Feature
    Microsoft Advertising
    3.9
    3 Ratings
    Yahoo Native
    -
    Ratings
    Ad campaign creation7.23 Ratings00 Ratings
    Ad deployment8.13 Ratings00 Ratings
    Display advertising1.93 Ratings00 Ratings
    Ad display and retargeting segmentation3.73 Ratings00 Ratings
    Sequence targeting1.02 Ratings00 Ratings
    Contextual advertising4.53 Ratings00 Ratings
    Social advertising1.02 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and Yahoo Native
    Feature
    Microsoft Advertising
    5.3
    5 Ratings
    Yahoo Native
    -
    Ratings
    Ad dashboards4.75 Ratings00 Ratings
    Ad performance reports4.84 Ratings00 Ratings
    Ad conversion tracking6.33 Ratings00 Ratings
    Ad attribution reporting5.43 Ratings00 Ratings
    Ad forecasting and optimization5.43 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and Yahoo Native
    Feature
    Microsoft Advertising
    6.6
    4 Ratings
    Yahoo Native
    -
    Ratings
    Ad bidding6.64 Ratings00 Ratings
    User Ratings
    Microsoft AdvertisingYahoo Native
    Likelihood to Recommend
    5.9
    (67 ratings)
    5.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.0
    (1 ratings)
    5.4
    (3 ratings)
    Support Rating
    9.1
    (11 ratings)
    6.5
    (6 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    -
    (0 ratings)