Microsoft Advertising vs. Yahoo Native

Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.

As I've alluded to before, Yahoo Gemini! is particularly well-suited for that extra bit of marketing spend and those last few needed leads and MQLs to get you over the hump. We definitely find that the ROI is well worth it, but it's also not the type of channel that we're gonna drop half of our budget on. The scalability is limited to an extent.

Incentivized

• Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
• Nice reporting tools within the interface, detailed reports can be made fairly easily
• Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time

Incentivized

• Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
• Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
• Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.

Incentivized

• Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
• We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
• It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.

Incentivized

• More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
• No display/programmatic buying options as yet.
• Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.

Incentivized

We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".

Incentivized

It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.

Incentivized

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

Incentivized

Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.

Incentivized

They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.

Incentivized

Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not

Incentivized

Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini does seem to have the least strict approval process, which is nice with both Facebook and Twitter making it difficult to target and run ads for certain products/topics.

Incentivized

• We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
• It does have an easy import from Google so you're not doubling efforts.
• The CPCs tend to be less expensive than Google - which is always good for business owners.

Incentivized

• For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
• In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
• For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.

Incentivized