Microsoft Dynamics 365 Marketing vs. Ortto
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Microsoft Dynamics 365 Marketing | Score8 out of 10 | N/A | Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing… | $1,200 per month |
 Ortto | Score9 out of 10 | Small Businesses (1-50 employees) | Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,… | $199 per month month-to-month commitment with 10,000 contacts |
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | 10% discount for quarterly billing. 15% discount for annual billing. | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | |||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Microsoft Dynamics 365 Marketing | Ortto | |
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| Likelihood to Recommend | 8.0 | 8.9 |
| Likelihood to Renew | 1.0 | - |
| Usability | 5.9 | - |
| Support Rating | 6.0 | - |