Microsoft Dynamics 365 vs. ServiceNow Now Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365
Score 7.4 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.N/A
ServiceNow Now Platform
Score 9.1 out of 10
N/A
The ServiceNow Now Platform is a digital workflow building and extension tool for ServiceNow featuring a number of low-code / no code tools.N/A
Pricing
Microsoft Dynamics 365ServiceNow Now Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Microsoft Dynamics 365ServiceNow Now Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft Dynamics 365ServiceNow Now Platform
Considered Both Products
Microsoft Dynamics 365
Chose Microsoft Dynamics 365
I have tried Zoho Books and QuickBooks CRM as well. However, there quiet a few things that were missing from them. Both the CRM were good when it comes to creating the quotes. However, none of them provides the visibility like Microsoft Dynamics 365. Additionally, it was a bit …
Chose Microsoft Dynamics 365
Dynamics is the middle ground between the Salesforce ecosystem and the SAP ecosystem: it's versatile enough to rival Salesforce, but its third-party integrations are significantly weaker. At the same time, it has enough capabilities to compete with SAP, even though the German …
Chose Microsoft Dynamics 365
Microsoft Dynamics 365 is easier to implement and with Office integration a better solution for our divisions.
Chose Microsoft Dynamics 365
Used Salesforce.com before Microsoft Dynamics 365 - working in sfdc is a breeze as compared to Microsoft Dynamics 365 hands down.
Chose Microsoft Dynamics 365
Microsoft Dynamics 365 is much more robust, with more customizable features, such as user-specific settings and customer customization options. The system is easy to us,e and all modules can be customized to the exact need of the user. The standard version includes everything …
Chose Microsoft Dynamics 365
Microsoft stands different from all of them. It's easy to use and comes with Microsoft's trust. On the basis of security, it's one of the best. It mainly solves the purpose and works as per desire. On the other hand, all the abovementioned items are also suitable for meeting …
Chose Microsoft Dynamics 365
We have used Salesforce and a homegrown CRM in the past. Neither gave us as seamless an implementation as Microsoft Dynamics 365 has done. We prefer Microsoft Dynamics 365 features that seems better fit for our enterprise growth than does Salesforce. We've also found that our …
Chose Microsoft Dynamics 365
We selected Microsoft Dynamics 365 over Salesforce because of the integrations with the other Microsoft products we are using.
Chose Microsoft Dynamics 365
Overall the usability and multi-functionality of Microsoft Dynamics 365 is really what stood out to our leadership team and board. We were able to eliminate the need for multiple platforms and integrate a lot of our processes into one single platform. The idea is we can …
Chose Microsoft Dynamics 365
I have also used some bespoke systems, which were much better than any of these. Microsoft Dynamics 365 was selected by senior management, against advice from technical experts. The products I could find in the list were also expensive and inefficient; Microsoft Dynamics …
Chose Microsoft Dynamics 365
Interfaces are better, faster in work and more secured. Cost of product is much better with Microsoft Dynamics 365. Moreover Microsoft Dynamics 365 works hard on its updates and tries its best from what I have seen to make a better available product for usage by companies and …
Chose Microsoft Dynamics 365
Informatica Cloud MDM - Customer 360 for Salesforce
Chose Microsoft Dynamics 365
It is Less Costly Compared to the other CRM.
For call Centre Management this Works best when we used The dialer.
Using Dialer and CRM side by Side gives the best Result.
Chose Microsoft Dynamics 365
Mailchimp is great at sending mass emails, but Dynamics can do that as well and much more!
Chose Microsoft Dynamics 365
Out of all the software and CRMs evaluated, Microsoft Dynamics 365 was the best suited for the company and team's needs.
Chose Microsoft Dynamics 365
As a trainer - I train on whatever the client opts to use. I trained on Microsoft Dynamics 365 because it was what the client used.
Chose Microsoft Dynamics 365
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be …
Chose Microsoft Dynamics 365
Microsoft has much better tools and customer support. Everything I need to see is organized in a database and it's easy to get an overview of from the dashboard. Salesforce is just more clunky and I don't really like the way they organize their data. Also, it is not as …
Chose Microsoft Dynamics 365
We liked the fact that Dynamics CRM had out of box integrations with O365 applications like Outlook, Power BI, etc. They also are a little more flexible when it came to the implementation. They offered sales and service in a fully cloud based edition while other options in the …
Chose Microsoft Dynamics 365
I think that Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM) has made its spot amongst the business world and again, provides your needs based upon what it is your looking for in a cloud-based ERP. We are currently still using the software and so far I can say that it …
Chose Microsoft Dynamics 365
We had other applications from Microsoft like ERP applications and we already used Outlook for a mail client. Today, given the choice and having a big amount of money to invest, they would probably choose SalesForce for CRM, having a better mobile app and better reporting for …
Chose Microsoft Dynamics 365
While Hubspot CRM starts off as a free software, we went with Dynamics based on the additional features available at this time. MS Dynamics also works well with the other applications we already had in place. Besides that, they do both achieve a similar goal in the CRM field …
Chose Microsoft Dynamics 365
Compared to other CRM tools, Microsoft Dynamics 365 stacks up well. In my opinion, it is right up there with SalesForce as far as overall ease of use, organization capabilities, and the ability to track opportunities. The only area I think it could really improve compared to …
ServiceNow Now Platform
Chose ServiceNow Now Platform
I used ConnectWise previously as a ticketing module prior to a company acquisition where our new parent company moved us from ConnectWise to ServiceNow Now Platform because it was the tool they were using. All of our core functionality remained in moving between the tools, …
Chose ServiceNow Now Platform
The ServiceNow Now Platform is more customizable to meet your organization's specific needs and expectations. However, if you need a system that is already specialized for a specific application, you may choose something else like IBM solution. A good price offer or partnership …
Chose ServiceNow Now Platform
After running with the BMC platform for over a decade, we switched to ServiceNow Now Platform for multiple reasons. It's placement over BMC in the Gartner Magic Quadrent, it's ease of use and development were among the top reasons. In my opinion, BMC has not aged/grown well …
Chose ServiceNow Now Platform
ServiceNow is highly configurable and so offers many options for different types of teams. The pricing was acceptable for our organization as well.
Chose ServiceNow Now Platform
ServiceNow is by far a better tool over Remedy. Its ability to integrate so seamlessly to so many tools allows for plenty of opportunity to streamline and improve processes. Servicenow has intuitive flows that allow you to quickly pivot if process change. Its adaptiveness is …
Chose ServiceNow Now Platform
ServiceNow is more robust and easier to use
Chose ServiceNow Now Platform
When I assumed my territory (Brazil) at Nuvolax, ServiceNow Now Platform was already implemented, so I haven't had the choice to participate in the selection of the tool. Still, I can compare with other tools I had to use in my previous companies. With ServiceNow Now Platform, …
Chose ServiceNow Now Platform
In the past, I've used Remedy and the organization was using Spiceworks for years. I was so used to those platforms that when we started the search, I was honestly, completely biased towards those two. After comparing features side by side, going through user trials and …
Chose ServiceNow Now Platform
ServiceNow was chosen as replacement for Microsoft Project , due to better licensing model, more flexible configuration of the project stages and components, better API with Azure DevOps. Also ServiceNow is best in the area of Incident and Service management systems and the …
Chose ServiceNow Now Platform
I've used Freshservice which is very similar to ServiceNow. I can definitely say ServiceNow performs better in a larger environment. Freshservice is usually used in smaller organization or less complx environment. Plus the ServiceNow reporting and dashboard features are more …
Features
Microsoft Dynamics 365ServiceNow Now Platform
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Microsoft Dynamics 365
6.9
Ratings
11% below category average
ServiceNow Now Platform
-
Ratings
Customer data management / contact management8.00 Ratings00 Ratings
Workflow management8.00 Ratings00 Ratings
Territory management6.00 Ratings00 Ratings
Opportunity management7.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.00 Ratings00 Ratings
Contract management7.00 Ratings00 Ratings
Quote & order management6.00 Ratings00 Ratings
Interaction tracking7.00 Ratings00 Ratings
Channel / partner relationship management6.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Microsoft Dynamics 365
6.7
Ratings
12% below category average
ServiceNow Now Platform
-
Ratings
Case management6.00 Ratings00 Ratings
Call center management7.00 Ratings00 Ratings
Help desk management7.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Microsoft Dynamics 365
7.5
Ratings
1% below category average
ServiceNow Now Platform
-
Ratings
Lead management8.00 Ratings00 Ratings
Email marketing7.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Microsoft Dynamics 365
8.3
Ratings
9% above category average
ServiceNow Now Platform
-
Ratings
Task management8.00 Ratings00 Ratings
Billing and invoicing management8.00 Ratings00 Ratings
Reporting9.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Microsoft Dynamics 365
7.0
Ratings
8% below category average
ServiceNow Now Platform
-
Ratings
Forecasting7.00 Ratings00 Ratings
Pipeline visualization5.00 Ratings00 Ratings
Customizable reports9.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Microsoft Dynamics 365
7.8
Ratings
4% above category average
ServiceNow Now Platform
-
Ratings
Custom fields8.10 Ratings00 Ratings
Custom objects8.00 Ratings00 Ratings
Scripting environment7.00 Ratings00 Ratings
API for custom integration8.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Microsoft Dynamics 365
6.5
Ratings
24% below category average
ServiceNow Now Platform
-
Ratings
Single sign-on capability7.00 Ratings00 Ratings
Role-based user permissions6.00 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Microsoft Dynamics 365
7.5
Ratings
2% above category average
ServiceNow Now Platform
-
Ratings
Social data8.00 Ratings00 Ratings
Social engagement7.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Microsoft Dynamics 365
6.5
Ratings
12% below category average
ServiceNow Now Platform
-
Ratings
Marketing automation7.00 Ratings00 Ratings
Compensation management6.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Microsoft Dynamics 365
7.0
Ratings
5% below category average
ServiceNow Now Platform
-
Ratings
Mobile access7.00 Ratings00 Ratings
Best Alternatives
Microsoft Dynamics 365ServiceNow Now Platform
Small Businesses
Salesmate
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Score 10.0 out of 10
Stackby
Stackby
Score 9.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
CMW Platform
CMW Platform
Score 8.9 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
CMW Platform
CMW Platform
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Microsoft Dynamics 365ServiceNow Now Platform
Likelihood to Recommend
6.0
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
7.0
(0 ratings)
Usability
6.0
(0 ratings)
9.2
(0 ratings)
Support Rating
8.0
(0 ratings)
7.7
(0 ratings)
Online Training
7.5
(0 ratings)
-
(0 ratings)
Implementation Rating
9.2
(0 ratings)
10.0
(0 ratings)
User Testimonials
Microsoft Dynamics 365ServiceNow Now Platform
Likelihood to Recommend
Based on user experience, I would like to recommend this software to my friends or colleagues on the AP Handling. I like AP recording the most because it makes my work easy. I have been using this for the past 2 years, and it's one of the best for this task. Easy to use and user-friendly.
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Using it in the application support team is worth it as it is capable of carrying a lot of information. But using it for a Service Desk operation might not be of much use as it won't be used up to its full potential and will be costly as compared to other alternatives available in the market.
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Pros
  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
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  • It helps put manage the request really well. It is easier to create a request, track the request and manage the request. It doesn't get lost into a pile of requests.
  • We've already pre-setted some settings into our ServiceNow. So it automatically assigns the level of urgency and mentions on the ticke if its a high or low priority request.
  • I really like the ServiceNow dashboards. They ate setup in a really nice way. The dashboards show the real time data aswell as old data incase if we need to see if there is a pattetn in the request or to fix any recurring issue.
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Cons
  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
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  • Providing admins/devs with easier mechanisms for providing businss stakeholders with self-service admin capabilities across the platform
  • Tutorials on how to be the best at reporting in servicenow
  • Guided tour functionaltiy is a bit rigid and could use more workflow capabilities
  • Making it easier to push form variables to the user so there is more context when providing an approval. The out of box approval UI/form is terrible in my opinion.
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Likelihood to Renew
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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While we are very likely to renew, we are also assessing if we should renew all of what we currently subscribe to as we try to reduce costs. Some parts of the business feel there may be a better tool out there to fit their process requirements. We are currently working with them to identify what those requirements are to see if it makes sense while also pointing out a reduced cost of tooling is not always the best fit if we have an increased cost of customization and maintenance between tools.
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Usability
The platform offers a comprehensive suite of features that cater to various business needs, but its complexity can be a barrier for new users. While the interface is visually appealing, navigation can be cumbersome, and some users may find it challenging to access certain functionalities without adequate training.
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ServiceNow is a web platform that does not require any installation on a customer's computer. It is very easy to use and it is user-friendly. The customer started to open incidents very fast without investing time and money in training. Customer loves the dashboard at the startup where they can see all their open incidents or look at KB articles for any issue.
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Support Rating
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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The platform is provided as a SaaS solution and support from the vendor has been good. There are regular software releases with bug fixes, new features and enhancements, and furthermore we are given the opportunity to fully test these before rolling these new releases out into the production environment to minimise the risk of business disruption
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Implementation Rating
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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We went through a re-implementation last year with a partner and were very pleased with the outcome. We looked at several partners and chose one that was able to provide an entire scope and cost upfront of what would be required to complete our requirements. We worked very closely with the dedicated team assigned to our project throughout the process and they fully delivered on all of our requirements that we presented in the initial scope.
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Alternatives Considered
Microsoft Dynamics 365 is much more robust, with more customizable features, such as user-specific settings and customer customization options. The system is easy to us,e and all modules can be customized to the exact need of the user. The standard version includes everything you need for a small business that is starting out. Additional features can be added as needed.
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ServiceNow was chosen as replacement for Microsoft Project , due to better licensing model, more flexible configuration of the project stages and components, better API with Azure DevOps. Also ServiceNow is best in the area of Incident and Service management systems and the proof of concept with Jira and incident.io were not successful and we kept relying on ServiceNow. ServiceNow is much more scalable than MS Project for constantly growing enterprise companies for both employee and external contractor type personas.
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Return on Investment
  • If you know your stuff, this product does just fine. They are always adapting (aren't they all, always?), so expect it to grow and for you to grow with it.
  • Don't expect new employees, or places with high turnover, to ease into this product quickly, or even on a moderate time table.
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  • The biggest positive impact ServiceNow has made to our organization is reduced IT support cost. When we didn't use ServiceNow, we needed a bigger support team. Now we don't need as many support employees.
  • The other positive impact that I've noticed is faster solutions to any problems. ServiceNow makes very easy to resolve IT issues, in a efficient way. The tickets are organized in a way that the higher priority tickets get worked on quicker.
  • The dashboard has also made the job easy to find a recurring problem from its core and fixing it forever so that we don't repeatedly get the same issues again and again
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ScreenShots