Microsoft Entra External ID vs. SAP Customer Data Solutions
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Microsoft Entra External ID | Score9.9 out of 10 | N/A | Microsoft Entra External ID (formerly Azure Active Directory B2C, or alternately, Azure Active Directory External Identities) provides business-to-customer identity as a service. Customers can use their preferred social, enterprise, or local account identities to get single sign-on access to applications and APIs. | $0 per month per active users |
 SAP Customer Data Solutions | Score8.2 out of 10 | N/A | The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles. | N/A |
| Microsoft Entra External ID | SAP Customer Data Solutions | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | A flat fee of $0.03 is billed for each SMS/Phone-based multi-factor authentication attempt. | — | ||||||||||||||
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| Microsoft Entra External ID | SAP Customer Data Solutions | |
|---|---|---|
| Likelihood to Recommend | 8.9 | 8.5 |
| Likelihood to Renew | - | 9.5 |
| Usability | - | 9.1 |
| Availability | - | 8.9 |
| Performance | - | 7.3 |
| Support Rating | - | 9.1 |
| In-Person Training | - | 9.1 |
| Online Training | - | 9.1 |
| Implementation Rating | - | 7.3 |
| Configurability | - | 9.1 |
| Ease of integration | - | 9.1 |
| Product Scalability | - | 9.1 |
| Vendor post-sale | - | 4.5 |
| Vendor pre-sale | - | 4.5 |