TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Monetate

    Score6.1 out of 10
    N/AMonetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.N/A

    VWO

    Score7.7 out of 10
    N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    MonetateVWO
    Editions & Modules
    No answers on this topic
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    MonetateVWO
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    MonetateVWO
    Considered Both Products
    Monetate
    Chose Monetate
    It was what the company used before I started.
    Incentivized
    Chose Monetate
    We also use the Visual Website Optimizer which cannot cope with the excessive possibility to show and test content on our pages, as well as the additional possibility to target our visitors.
    We also tried to use the Tool provided by Google Analytics for testing landing pages but …
    Wingify Pvt Ltd
    Chose VWO
    Both products are very similar but Visual Website Optimizer has a much friendlier interface. Also VWO's capabilities matched our needs slightly better. Monetate had post-segmentation which was very appealing and I wish VWO had that feature.
    Incentivized
    Chose VWO
    VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide.
    Incentivized
    Chose VWO
    It was simpler to use and offered slightly more functionality than the free Google tool.
    Incentivized
    Chose VWO
    We also use Monetate which for us is a solution that helps us better personalise the experience for our customers. Especially with this tool we are able to test throughout our whole order process, on every page. We use the VWO for budget reasons and because it offers us the …
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    MonetateVWO
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Monetate and VWO
    Feature
    Monetate
    -
    Ratings
    VWO
    7.5
    11 Ratings
    a/b experiment testing00 Ratings8.21 Ratings
    Split URL testing00 Ratings9.11 Ratings
    Multivariate testing00 Ratings8.011 Ratings
    Multi-page/funnel testing00 Ratings6.41 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Test significance00 Ratings7.31 Ratings
    Visual / WYSIWYG editor00 Ratings7.31 Ratings
    Advanced code editor00 Ratings9.11 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Preview mode00 Ratings6.41 Ratings
    Test duration calculator00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Monetate and VWO
    Feature
    Monetate
    -
    Ratings
    VWO
    8.2
    1 Ratings
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings7.31 Ratings
    Traffic allocation control00 Ratings9.11 Ratings
    Website personalization00 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Monetate and VWO
    Feature
    Monetate
    -
    Ratings
    VWO
    7.0
    1 Ratings
    Heatmap tool00 Ratings6.41 Ratings
    Click analytics00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings7.31 Ratings
    Results segmentation00 Ratings5.51 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    User Ratings
    MonetateVWO
    Likelihood to Recommend
    5.4
    (117 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    8.2
    (24 ratings)
    8.7
    (20 ratings)
    Usability
    6.4
    (17 ratings)
    8.7
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (3 ratings)
    Performance
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.0
    (16 ratings)
    9.1
    (4 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    9.1
    (4 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    5.8
    (15 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)