Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.
$0
Track up to 100 monthly sessions
Mouseflow
Score 7.3 out of 10
N/A
Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings of their sessions. Build 6 types of heatmaps for pages automatically to understand what is getting their attention. Set up funnels to watch where and why visitors drop. Use form…
$39
per month
Pricing
Lucky Orange
Mouseflow
Editions & Modules
Free
$0
Track up to 100 monthly sessions
Build
$39
per month Track up to 5,000 monthly sessions
Grow
$89
per month Track up to 15,000 monthly sessions
Expand
$229
per month Starts with 50,000 monthly sessions
Scale
$899
per month Starts with 300,000 monthly sessions
Starter
$39
per month
Growth
$129
per month
Business
$259
per month
Pro
$499
per month
Offerings
Pricing Offerings
Lucky Orange
Mouseflow
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
20% discount for annual billing.
There is a discount applied to the price if a customer commits to an annual payment plan.
Lucky Orange is one of the few players in the marketplace to provide real-time, live heatmaps along with navigation interactions, including at the secondary and tertiary levels. The Lucky Orange dashboard provides basic user behavioral metrics, and the user recordings allow you to get deeper insights into user behavior beyond the heatmap overlays. Also, the addition of real-time polling and chat capabilities enable you to engage with your users while they are on-page and push/promote special offers and promos, as well as survey website visitors about their experience.
These types of tools are not inexpensive so we pick and choose the site we are going to run it on. We do not generally use Mouseflow on websites that are not monetized in some way. However, if a web site has to perform a function such as sales, calls to action, etc. then this tool can make the job of making a page do what it is meant to do much easier. I think with the sophistication of both Web Site and Web Site users these types of tools are essential to creating the best UX possible.
It can integrate easily with any platform that we use, like Magneto.
Anyone can use it without any thorough training. Also, videos are available to give an overview of the tool.
Free trial is available to get an insight into Mouseflow.
It is absolutely secure to use on your website.
The data captured or recorded by Mouseflow is pretty easy to read. You just need to login to your account and a dashboard will open consisting of all the recordings and heatmaps captured.
Screen recording on mobile devices can be a little clunky.
I would like to only record sessions from a specific geographic area, but don't have the option. I can filter afterwards, but would prefer to exclude traffic that is not local altogether.
Filtering options don't allow me to filter recordings based on a partial URL.
The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.
Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
Lucky Orange and Hotjar are pretty similar in a lot of ways. One element that Lucky Orange definitely leads in is pricing. Much better and easily justified price points. Ultimately, it comes down to whether or not a new client has already had experience with one or the other and whether they're willing to switch to Lucky Orange if they're not already using it, based upon price.
Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service representative who are willing to listen and are very helpful. You also get a capable tool with a great feature set at a reasonable price - in some cases Mouseflow was just 1/10th of the price. Ultimately with a constrained marketing budget, this tool made sense for us.
It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.
MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
