Movable Ink vs. PromoRepublic

Movable Ink is great for broad sales in a company with locations all over. Much more difficult when you sell a very specific product that isn't necessarily always needed by consumers.

Incentivized

PromoRepublic is excellent for collaboration, such as working with freelancers, or clients who want to leave notes and be responsible for final approval. It's also good for brands who need ideas about what to post on a daily basis, as their idea library is quite extensive. The image creation tool is also good for beginners, with plenty of templates, though it isn't as extensive as Canva. It's definitely a solid option for social media management. Can't think of a situation where it wouldn't be appropriate.

Incentivized

• Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
• Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
• Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
• User Friendly--Easy to build within apps for those who aren't graphic designers.

Incentivized

• Generates post ideas and curated content. If I'm out of ideas on content for the week/month I can usually peruse their prepared content to generate ideas.
• Timed posting based on our current engagement rates. Helps me to decide the ideal times to post to ensure the greatest amount of engagement.
• Easy post editor. Has a plethora of images and fonts I can use to make an eye-catching copy for our social media.

Incentivized

• I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
• Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Incentivized

• I'd like to be able to drag and drop posts to different dates and times from the calendar view.
• I'd like to be able to duplicate an entire post from the calendar view and drag it to another date and time.

The user interface is very straight forward and easy to use. They also make it incredibly simple edit premade post ideas as well as create your own. You can connect all of the basic social media platforms which makes it great for individuals looking to streamline their scheduling process to get more content out

Incentivized

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Incentivized

I don't think there is a huge difference between the both, PromoRepublic and NapoleanCat. PromoRepublic takes that edge by having more social media networks, where NapoleanCat has only a few social media networks.

Incentivized

• Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
• Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.

Incentivized

• Has made our social channels come alive
• PR allows us to get away without needing a dedicated SMM on staff
• Has increased our online profile and credibility

Incentivized