TrustRadius: an HG Insights company

Screaming Frog

Score9.8 out of 10

194 Reviews and Ratings

What is Screaming Frog?

Categories & Use Cases

Top Performing Features

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.8

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.2

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.5

Areas for Improvement

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.8

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.8

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.5

Screaming Frog, the Spider that Crawls Your Website

Use Cases and Deployment Scope

Screaming Frog SEO Spider allows me to easily review and scan the Gflenv.com website (as well as other company websites), for all of its technical elements. This allows me to review it from an SEO perspective and to find any potential technical holes in the website, that need to be fixed.

Pros

  • Review Technical Elements of a Website
  • Review number of URLs on a website.
  • Review Pictures of a website.

Cons

  • No Training is provided w/ download of tool.
  • Not everyone likes the excel like format.
  • The number of tabs on the top can be a bit overwhelming for first time users.

Return on Investment

  • Positive -> It's helped find broken pages on the website.
  • Positive -> It has helped us find technical optimizational elements, for improvement.
  • Positive -> It has helped us find, image optimization opportunities.

Alternatives Considered

Semrush, Ahrefs and Conductor

Other Software Used

Google Ads, Google Business Profile, Hotjar

A good keyword tool

Use Cases and Deployment Scope

Screaming Frog is used extensively for SEO projects where we use it for keyword identification and keyword optimization purposes. this tool plays a important role in keyword rank analysis and keyword rank tracker. we can even track our clients competition from it and understand the keywords they are ranking on.

Pros

  • Keyword research
  • Keyword rank tracker
  • Competition analysis

Cons

  • Can be online
  • Limited functionality due to software
  • Pricing

Return on Investment

  • Positive ROI
  • Comparatively less costly
  • Lacks in terms of being online

Usability

Alternatives Considered

RankPro, Semrush, Keyword Hero, GetKeywords and KeywordSpy

Other Software Used

Brand24, Sprout Social, Brizy, Airtable, Lovable, Chargebee, FastSpring, Pabbly, Publer, Publitio, ServerAvatar, Linguix, 10Web

The only tool that can crawl and analyze millions of webpages for SEO audit

Use Cases and Deployment Scope

We have a huge website with millions of pages. We are not always very sure about the errors and internal links that persist on our website. To make the that easier we use Screaming Frog crawlers. The crawler is very efficient and the reporting of the analysis done by the same is quiet insightful.

Pros

  • Detect errors like 4xx, 5xx, 3xx, missing alts, etc. on the website
  • Identify internal links gaps and over-optimization
  • SEO hygiene checks like missing and duplicated page title/description

Cons

  • Speed of crawling can be better
  • They should move to a website rather than being a software on a laptop
  • Restoring previous crawl data can be faster

Return on Investment

  • More than 1000 pages were detected which had duplicate meta title on our platform. We fixed this and had a positive impact.
  • We found a number of orphan pages and added necessary internal links.

Usability

Alternatives Considered

SE Ranking, Seobility, Ahrefs, Semrush, Google Search Console, Google Analytics and Google Ads

Other Software Used

SE Ranking, Seobility, Ahrefs, Semrush, Google Search Console, Google Analytics

A Swiss Army knife for SEO Professionals

Use Cases and Deployment Scope

As an SEO professional it's like a Swiss Army knife for crawling the sites I have to optimize. It allows me a lot of customization in what parts of the site I want to crawl and how I want to crawl it. For instance, I can install it on a server and have it run from there and not tie up one of my machines when I'm crawling a large site, say 100,000 urls

Pros

  • website crawling
  • showing me which sites have duplicate titles
  • showing me server codes for all the pages I'm scanning

Cons

  • It has a huge learning curve.
  • There are some hiccups to navigate if you are working with client-side JavaScript. Some tutorials would be nice. This took me days to sort out.

Return on Investment

  • Because it's so affordable I recommend it on every job. It's something I rely on 100%
  • It saves me tens to hundreds of man hours depending on the size of the client site/s

Usability

Other Software Used

Conductor, Semrush, BrightEdge

My favorite SEO Tool

Use Cases and Deployment Scope

Screaming Frog is used as a tool for primary analysis of site behavior by our Search and Analytics Team. We use it to crawl sites, debug indexing issues on our sites, to vet site tagging, and to assess the SEO health of every part of the web site. We increasingly use it to identify specific content for text extraction. We recently studied outgoing links with it, we recently foxed some microcopy we couldn't find with other reporting processes.

Pros

  • Effectively and quickly assesses the scale of any problem that can be determined in the HTML source of a web site. Most sites of any age or of sufficient scale have numerous systems interacting to generate the source code. Screaming Frog's filters let you figure out where issues lie, and where they don't -- which can be key to solving for the issue.
  • Screaming Frog lets you crawl your site (and others - SHHHH) as Googlebot. If Googlebot can't get everywhere you want it to go, you can fix that.
  • Screaming Frog can effectively find duplicate content.
  • Screaming Frog can filter for HTML, Javascript, Images, I use custom filters all the time to find little bits of code. Great for Wordpress Plugin Issues.
  • It's a true SEO crawler. Reliable site-wide analytics on Metadata. You can find your canonicalization issues with this tag.
  • It will build XML sitemaps for you. Good ones!
  • The integrations with Lighthouse, Google Search Console, and Ahrefs!

Cons

  • It's slow on slow machines.
  • It's a bit of a resource hog.
  • It could go even further and add some intelligence and direction to it's wonderful analytics. No reason it couldn't provide recommendations.
  • I am still finding features I love on this application. You could say thats a good thing, but isn't kind of a bad thing -- i have used it so much!

Return on Investment

  • Quicker understanding of the characteristics of a site.
  • Instant diagnosis of indexing and crawling issues.
  • Strengthens understanding of technical side of SEO.
  • integrates structural page information with data from many other sources - YOU CANT BEAT THIS FEATURE

Alternatives Considered

Moz and scraoebox

Other Software Used

Ahrefs, Google Search Console