| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Moz Link Explorer | Score6.8 out of 10 | N/A | Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021. | $99 per month |
 Semrush | Score8.7 out of 10 | N/A | Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can… | $139.95 per month |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | 17% discount for annual pricing. | ||||||||||||||
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| Considered Both Products | | Chose Semrush For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush I have some experience using Ahrefs and Moz, but I find the interface to be more user-friendly in Semrush. This is particularly useful when we show clients the tool or take screenshots directly from Semrush for client-facing documents. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush [Semrush] is a better overall tool for SEO management. It has so many different tools that you can use. Moz doesn't offer everything, but has its own benefits, which are more focused around serps and keywords. Ahrefs is particularly good when working with backlinks. Much … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Semrush Semrush is the widest-reaching tool with the most features, however, I find the keyword and SERP reliability can be a little off fairly often, especially when algorithm updates are concerned. Generally, though the tool is the best all-rounder and offers the widest breadth of … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Chose Semrush SEMRush has many more features than the other tools, and the workflow, or ways you access the tool, were smoother as well. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
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| Happy with the feature set | ||
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| Lived up to sales and marketing promises | ||
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| Implementation went as expected | ||
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| Moz Link Explorer | Semrush | |
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| Likelihood to Recommend | 8.0 | 8.8 |
| Likelihood to Renew | 10.0 | 9.1 |
| Usability | - | 7.7 |
| Availability | - | 9.1 |
| Performance | - | 7.3 |
| Support Rating | 7.6 | 9.9 |
| Implementation Rating | - | 7.3 |
| Product Scalability | - | 9.1 |
