| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 mParticle | Score8 out of 10 | N/A | The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management. | N/A |
 Twilio Segment | Score8.3 out of 10 | N/A | Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and… | $120 per month |
| mParticle | Twilio Segment | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| mParticle | Twilio Segment | |
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| Considered Both Products | Chose mParticle vs Segment, mParticle seems a bit fresher (more recently founded) and a better mobile app focus. Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info | Chose Twilio Segment Similar offering, since I didn't go with them I couldn't a more in depth response. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| mParticle | Twilio Segment | |||||||||||||||||||||||||||||||
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| mParticle | Twilio Segment | |
|---|---|---|
| Likelihood to Recommend | 6.8 | 8.7 |
| Likelihood to Renew | 5.5 | - |
| Support Rating | 8.0 | 7.7 |
