Nielsen Marketing Cloud

Nielsen Marketing Cloud

14 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Cloud	Score7.6 out of 10	N/A	Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.	N/A

Pricing

Nielsen Marketing Cloud

No answers on this topic

Pricing Offerings
Nielsen Marketing Cloud
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Nielsen Marketing Cloud
Considered Both Products	Nielsen Verified User Chose Nielsen Marketing Cloud Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses … Incentivized Helpful? Ojas Korde Digital Paid Media Strategist in Marketing at The Channel Company (Marketing & Advertising, 201-500 employees) Chose Nielsen Marketing Cloud Nielson has a larger section of databases, so there are multiple options while integrating third party datasets. Even though Adobe Creative Cloud is more focused on creative agencies, the Nielson Marketing Cloud puts more emphasis on data-driven ad agencies, which works really … Incentivized Helpful? Verified User Chose Nielsen Marketing Cloud NA Incentivized Helpful? Verified User Chose Nielsen Marketing Cloud Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this … Incentivized Helpful? Verified User Chose Nielsen Marketing Cloud We have tried a myriad of other survey companies and have found that customization does not exist in the way we like to utilize it in the prefabricated platforms. We liked Nielsen better than SurveyMonkey because there was no forced branding page at the end that would force … Incentivized Helpful? Nikita Patel Manager, FAST in Marketing at Mindshare (Marketing and Advertising, 1001-5000 employees) Chose Nielsen Marketing Cloud I honestly think the capabilities of AAM surpass NMC from building and syndicating audiences to running overlap analyses. I didn't select NMC myself but I know our team has a lengthy list of complaints against their platforms. Incentivized Helpful? Sharisse T. Yarde Digital Operations Specialist in Sales at Townsquare Media (Marketing and Advertising, 501-1000 employees) Chose Nielsen Marketing Cloud I like exelate better than boomerang but unfortunately I like BlueKai more than Exelate. Bluekai offers more segments which gives me more options - if exelate can just release more segments from time to time I can see them running neck and neck with BlueKai. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Nielsen Marketing Cloud

Comparison of Data Collection features of Nielsen Marketing Cloud
Feature	Nielsen Marketing Cloud 8.3 6 Ratings
Collection of first-party data	8.56 Ratings
Collection of third-party data	8.55 Ratings
Access to Third-party Data Providers	7.95 Ratings

Comparison of Data Classification features of Nielsen Marketing Cloud
Feature	Nielsen Marketing Cloud 8.6 6 Ratings
Audience taxonomy	8.26 Ratings
Tag Management	8.25 Ratings
Data Analysis Dashboard	9.46 Ratings

Comparison of Ad Network Integration features of Nielsen Marketing Cloud
Feature	Nielsen Marketing Cloud 7.9 5 Ratings
Data Transfer	7.95 Ratings
DSP integration	7.95 Ratings

Comparison of DMP Analytics features of Nielsen Marketing Cloud
Feature	Nielsen Marketing Cloud 8.6 6 Ratings
Campaign Analytics	8.56 Ratings
Audience Analytics	8.86 Ratings

User Ratings
	Nielsen Marketing Cloud
Likelihood to Recommend	7.9 (7 ratings)
Likelihood to Renew	9.0 (1 ratings)
Usability	8.0 (1 ratings)
Support Rating	5.0 (1 ratings)