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Nielsen Marketing Cloud

Score7.6 out of 10

14 Reviews and Ratings

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What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Nielsen Marketing Cloud has to offer, as determined by TrustRadius' reviewers.
Based on 14 ratings of Nielsen Marketing Cloud's features
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Top Performing Features

  • Data Analysis Dashboard

    Dashboard enabling data to be segmented to help reach audiences more precisely.

    Category average: 8.2

  • Audience Analytics

    Visibility into the performance of different audience segments

    Category average: 8

  • Collection of first-party data

    Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

    Category average: 7.6

Areas for Improvement

  • Access to Third-party Data Providers

    Data transfer to ad networks and exchanges for media buys.

    Category average: 7.8

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7.9

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 8.2

Reviews

What users are saying about Nielsen Marketing Cloud.
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Best Marketing Cloud

Incentivized
Ojas KordeView profile
Digital Paid Media Strategist in Marketing at The Channel Company (201-500 employees employees)

Use Cases and Deployment Scope

With Nielson Cloud, we were able to connect all the marketing products in one dashboard which was really useful to calculate the return on investment each platform was generating for us and to make future decisions based on that information. It was also essential to keep all the data in a cloud to which everyone in our company had access.

Pros

  • Data sharing
  • Dashboard building
  • CRM tool

Cons

  • User interface
  • Data visualization capabilities
  • Connect all marketing olatforms seamlessly

Most Important Features

  • Third party applications
  • Audience segment
  • Artificial intelligence

Return on Investment

  • Return on investment
  • Dashboard
  • Third party data integration

Alternatives Considered

Adobe Creative Cloud Express

Other Software Used

Adobe Advertising Cloud, Annex Cloud Referral Marketing Cloud, Amazon Marketing Cloud

A great tool for customer analysis and improving your marketing techniques

Incentivized
Verified User
Consultant in Finance and Accounting (11-50 employees employees)

Use Cases and Deployment Scope

This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data we receive from this product. It helps us get very detailed information on our audience and improve our tactics based on this new and improved information.

Pros

  • Audience data
  • Customer analytics
  • Detailed overviews of customers

Cons

  • User interface
  • Tutorial
  • Collaboration

Most Important Features

  • Customer data
  • Audience analysis
  • Marketing improvement help

Return on Investment

  • Improved marketing success
  • Larger audience reach
  • Greater customer turnover

Alternatives Considered

ATOMIZED Marketing Visualization Platform

Other Software Used

Affable - Influencer Marketing Platform, Ambassador Referral Marketing Platform (discontinued), Broadridge Distributed Marketing Solution (Direxxis)

Determine and mobilize your target audience

Incentivized
Verified User
Analyst in Research & Development (51-200 employees employees)

Use Cases and Deployment Scope

Nielsen Marketing Cloud helps us by providing real-time visibility about your audience in a single location. Our cloud continually evaluates the efficacy of your campaign and makes real-time modifications using built-in statistics and Nielsen Artificial Intelligence (AI). A completely integrated platform allows you to handle every stage of the marketing process, from media planning and activation to data management and attribution, in one location. Connect the linkages between data, analytics, media planning, artificial intelligence, activation, and data management to optimize your campaign.

Pros

  • Audience Segmentation
  • Planning
  • Data management

Cons

  • Marketing Channels
  • Adaptive learning technology
  • Third party application

Most Important Features

  • Scalable
  • Measurement capability
  • Integration and interoperability

Return on Investment

  • Scenario Planning
  • segmentation
  • performance metrics

Alternatives Considered

Amazon Advertising Sponsored Products

Other Software Used

INSZoom, CloudSense CPQ, 360dialog WhatsApp Business API

Nielsen Marketing Cloud_Review

Incentivized
Verified User
Analyst in Professional Services (5001-10,000 employees employees)

Use Cases and Deployment Scope

Nielsen marketing tool in the cloud aids in the execution of audience-focused campaigns and podcasts by our podcast promoters and advertisers. Different combinations of media come together to achieve certain goals that are essential to our clients' businesses. It helps me and my team to understand the needs of the customers and offers advice on how to meet those needs. This marketing cloud provides a lot of characteristics. And it gives me the chance to organise the marketing process and comprehend customer needs. We can improve our marketing by making our advertising more effective thanks to their reports, which allow us to see current trends and user habits. It provides forecasting and trending information.

Pros

  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.

Cons

  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.

Most Important Features

  • Nielsen marketing cloud is an extraordinary software program that gives me many features. It facilitates me apprehend clients wishes and offers advices a way to fulfil their wishes.
  • It does extraordinary task offering records and offers me possibility to devise advertising and marketing manner and apprehend clients wishes.
  • I like that you may see channels' cutting-edge and ancient performance. They constantly make updates to the platform to make sure you've got an extraordinary consumer experience.
  • Data as a service (DaaS) is also one of the great feature which removes the manual overhead from the client.

Return on Investment

  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.

Good for the beginning

Incentivized
Verified User
Administrator in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from our customers. It was a good way to gauge what were are doing right with our clients versus where or what we can improve upon. This allows us to adjust moving forward.

Pros

  • Surveys.
  • Marketing email.

Cons

  • Adding features.
  • Expanding options.
  • Allowing further customization.

Return on Investment

  • We like the feedback we had been receiving when in use.

Usability