Node.io (discontinued) vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Node.io (discontinued)
Score 9.0 out of 10
N/A
Node.io was a sales intelligence platform, providing access to correlative insights and "cloned" ideal customers built upon Node's database of companies and individuals, acted upon by AI. Node.io was acquired by SugarCRM August 2020, to bolster the company's CX capabilities and predictive insights. Node.io is no longer available standalone.N/A
TechTarget Priority Engine
Score 9.8 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
Node.io (discontinued)TechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Node.io (discontinued)TechTarget Priority Engine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Node.io (discontinued)TechTarget Priority Engine
Considered Both Products
Node.io (discontinued)
Chose Node.io (discontinued)
We transferred from Docstar to Sugar last year and the results have been hugely successful. Client data is presented in a far more clean manner on our new platform and is far easier to edit and transfer. We're also able to make more detailed notes to case status changes, as …
Chose Node.io (discontinued)
Node excels when it comes to lead intelligence like account-level and market insights. Its lead management module gives better segmentation and account identification. It is a good choice for mid-size companies (50-1000 employees) and their quality of support is very …
TechTarget Priority Engine
Chose TechTarget Priority Engine
Intentsify Intelligence Activation Platform, Demandbase One, ZoomInfo Marketing and HG Insights Platform
Chose TechTarget Priority Engine
We recently switched from techtarget to 6sense and I like it a lot more when it comes to account intent and helping you prioritize / recommend actions to take
Chose TechTarget Priority Engine
I was not the decision maker on why the company chose Tech Target. Personally, I could have used more training on how to get the most out of the platform, but I didn't know what I didn't know
Chose TechTarget Priority Engine
TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm.
Chose TechTarget Priority Engine
TTPE is a more robust and complete tool for our requirements. Onboarding and ease of use is another area where it comes out on top.
Chose TechTarget Priority Engine
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read …
Chose TechTarget Priority Engine
TechTarget Priority Engine integrates well with Salesforce. I'm able to keep track of all the prospects and it gives me valid contact data.
Chose TechTarget Priority Engine
I didn't select TechTarget, but I do appreciate the content information that it provides.
Chose TechTarget Priority Engine
TTPE in my mind is a blend of the two. It has pretty accurate contact info, and also great at sending the reports that I mentioned. While demandbase uses a scoring system for targets, TechTarget Priority Engine just sends the name. so it's nice to check it against DB and get a …
Chose TechTarget Priority Engine
They are different tools and don't directly compete.
Chose TechTarget Priority Engine
Each has its perks. Using them in conjunction with each other will deliver the best results. TechTarget Priority Engine gives info on items accounts are searching for and what is relevant to them today. It provides specific conversation tracks to create opportunities (current …
Features
Node.io (discontinued)TechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
Node.io (discontinued)
8.2
Ratings
6% above category average
TechTarget Priority Engine
-
Ratings
Advanced search8.00 Ratings00 Ratings
Identification of new leads9.00 Ratings00 Ratings
List quality6.00 Ratings00 Ratings
List upload/download6.00 Ratings00 Ratings
Ideal customer targeting10.00 Ratings00 Ratings
Load time/data access10.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Node.io (discontinued)
9.0
Ratings
15% above category average
TechTarget Priority Engine
7.3
Ratings
11% below category average
Contact information8.00 Ratings7.60 Ratings
Company information10.00 Ratings7.70 Ratings
Industry information9.00 Ratings6.60 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Node.io (discontinued)
7.7
Ratings
4% above category average
TechTarget Priority Engine
-
Ratings
Lead qualification process7.00 Ratings00 Ratings
Smart lists and recommendations10.00 Ratings00 Ratings
Salesforce integration10.00 Ratings00 Ratings
Alerts and reminders8.00 Ratings00 Ratings
Data hygiene5.00 Ratings00 Ratings
Tags9.00 Ratings00 Ratings
Filters and segmentation5.00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Node.io (discontinued)
10.0
Ratings
29% above category average
TechTarget Priority Engine
-
Ratings
Sales email templates10.00 Ratings00 Ratings
Append emails to records10.00 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Node.io (discontinued)
-
Ratings
TechTarget Priority Engine
6.1
Ratings
22% below category average
Web Personalization00 Ratings7.00 Ratings
3rd party intent signals00 Ratings6.80 Ratings
Downstream intent signals00 Ratings5.70 Ratings
Account identification00 Ratings7.70 Ratings
Buyer journey tracking00 Ratings6.20 Ratings
Revenue forecasts00 Ratings4.00 Ratings
Audience segmentation00 Ratings5.50 Ratings
Conversion optimization00 Ratings5.30 Ratings
Content Syndication00 Ratings6.90 Ratings
Best Alternatives
Node.io (discontinued)TechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lusha
Lusha
Score 8.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
6sense
6sense
Score 8.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
6sense
6sense
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Node.io (discontinued)TechTarget Priority Engine
Likelihood to Recommend
9.0
(0 ratings)
7.7
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(0 ratings)
User Testimonials
Node.io (discontinued)TechTarget Priority Engine
Likelihood to Recommend
Node displays similar vendors and why they are similar which could be leveraged as a competitor as well as possible points of sales entry. It enables you to understand the customer, what technologies they are using, etc. which is very competitive intel. It becomes very easy if you are doing account-based marketing and if you are able to integrate into Salesforce.
Read full review
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
Read full review
Pros
  • Customer profile and sales analyst features provide relevant information for sales calls.
  • Node allows me to bring more vendors and more contacts in, allowing me to expand lists and connect with more accurate contacts.
  • Node's collaborative nature is very appreciated when they keep on asking for feedback for improvement.
Read full review
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
  • More focus on the display of scanned documents
  • Easier recall and presentation of scanned documents
  • Lag times between entering an Action and seeing it appear
Read full review
  • The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
  • I would like to be able to make calls directly from TechTarget Priority Engine.
  • Give real time notification when a prospect is on our site.
Read full review
Usability
No answers on this topic
Usability is great, we would love to see how strong the intent is for every keywords
Read full review
Support Rating
No answers on this topic
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Read full review
Alternatives Considered
We transferred from DocStar to Sugar last year and the results have been hugely successful. Client data is presented in a far more clean manner on our new platform and is far easier to edit and transfer. We're also able to make more detailed notes to case status changes, as well as track the life-cycle of physical documents and PDF scans with more precision than before.
Read full review
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review
Return on Investment
  • Our company has increased profits 20% from last year after implementing Sugar
  • Our transfer to largely remote work has been hugely simplified by Sugar
  • Despite an industry-wide "pandemic slump", the ease of use brought by Sugar has allowed us to remain a major player in tax assistance even as other companies have struggled
Read full review
  • I personally did not see a return on investment, but I believe others in the organization are having success with the platform
  • On a positive note, the insights into search behaviors and interest trends is great.
  • I recommend they develop better training for first time users specific to a variety of use cases
Read full review
ScreenShots