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NOW Affinio vs. Sprout Social

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NOW Affinio

Sprout Social

574 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    NOW Affinio

    		N/AN/ANOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets.N/A

    Sprout Social

    Score8.6 out of 10
    		N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    NOW AffinioSprout Social
    Editions & Modules
    No answers on this topic
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    NOW AffinioSprout Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    NOW AffinioSprout Social
    Listening/monitoring
    Comparison of Listening/monitoring features of NOW Affinio and Sprout Social
    Feature
    NOW Affinio
    -
    Ratings
    Sprout Social
    7.6
    87 Ratings
    Boolean keyword searches00 Ratings7.465 Ratings
    Filtering out noise/spam00 Ratings7.176 Ratings
    Sentiment analysis00 Ratings7.156 Ratings
    Broad channel coverage00 Ratings8.765 Ratings
    Publishing
    Comparison of Publishing features of NOW Affinio and Sprout Social
    Feature
    NOW Affinio
    -
    Ratings
    Sprout Social
    8.5
    110 Ratings
    Content planning and scheduling00 Ratings9.5110 Ratings
    Audience targeting00 Ratings7.687 Ratings
    Content optimization00 Ratings8.296 Ratings
    Workflow management00 Ratings8.796 Ratings
    Engagement
    Comparison of Engagement features of NOW Affinio and Sprout Social
    Feature
    NOW Affinio
    -
    Ratings
    Sprout Social
    8.0
    100 Ratings
    Automated routing and prioritization00 Ratings7.962 Ratings
    Customer interaction histories00 Ratings8.088 Ratings
    Bulk actions00 Ratings8.185 Ratings
    Marketing
    Comparison of Marketing features of NOW Affinio and Sprout Social
    Feature
    NOW Affinio
    -
    Ratings
    Sprout Social
    7.2
    78 Ratings
    Lead generation00 Ratings7.257 Ratings
    Content marketing00 Ratings8.474 Ratings
    Paid media management00 Ratings6.23 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of NOW Affinio and Sprout Social
    Feature
    NOW Affinio
    -
    Ratings
    Sprout Social
    8.6
    110 Ratings
    Twitter00 Ratings9.098 Ratings
    Facebook00 Ratings9.2109 Ratings
    LinkedIn00 Ratings9.0100 Ratings
    Google+00 Ratings7.636 Ratings
    Instagram00 Ratings9.199 Ratings
    Pinterest00 Ratings8.633 Ratings
    YouTube00 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of NOW Affinio and Sprout Social
    Feature
    NOW Affinio
    -
    Ratings
    Sprout Social
    8.8
    111 Ratings
    Campaign success analytics00 Ratings8.8103 Ratings
    Real-time tracking00 Ratings8.6100 Ratings
    Competitor analysis00 Ratings8.889 Ratings
    Account management
    Comparison of Account management features of NOW Affinio and Sprout Social
    Feature
    NOW Affinio
    -
    Ratings
    Sprout Social
    7.8
    104 Ratings
    Role-based user permissions & privileges00 Ratings7.999 Ratings
    Mobile access00 Ratings7.892 Ratings
    User Ratings
    NOW AffinioSprout Social
    Likelihood to Recommend
    -
    (0 ratings)
    8.7
    (168 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (65 ratings)
    Usability
    -
    (0 ratings)
    8.6
    (95 ratings)
    Availability
    -
    (0 ratings)
    7.7
    (8 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (7 ratings)
    Support Rating
    -
    (0 ratings)
    4.2
    (38 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (11 ratings)
    Ease of integration
    -
    (0 ratings)
    7.8
    (23 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)