Nozzle vs. Searchmetrics Suite

Nozzle is the right tool for any digital agency professional interested in making data-driven decisions. If keyword tracking or SEO as a whole is a part of a project, then Nozzle is a great tool to have access to. In short, if the word SEO is somewhere in the project description, then Nozzle should be listed as a required tool.

Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.

Incentivized

• - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
• - LOTS of data, and many ways to visualize them
• - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick

• Content optimization, give one or more keywords to Searchmetrics and the webpage you want to rank for those keywords. Searchmetrics will check your page and compare it with other web pages that rank for your given keywords.
• Competitor research, find out what keywords your competitors are ranking for.
• Keyword research, what keywords are you using and which keywords could be new opportunities for your project.

Incentivized

• It is hard to understand as a novice in SEO, more hover explanations would be helpful
• I do not think they have automatic reports and notifications but this would be nice to have
• Their sign in process is a bit odd, as you sign in and then get emailed a link

• A lot of competitor SEO research sites offer suggestions on how to improve SEO ranking or changes that could be made to page title or descriptions, but Searchmetrics is a research only product and does not offer suggestions.
• Not sure if all of their contracts have an auto-renew, but ours did and we missed the 30-day notice to opt out and are now stuck in a new full year contract...
• Adding mobile tracking requires a new contract and is an additional add-on

Incentivized

We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.

Incentivized

Nozzle is fitting in very well between my other Trackers (SERPWoo, Serpstat & Ubersuggest). As it confirms data focus and keyword ranking positions that other tools miss in some way or other, I can focus on easy picks for SERP position growth hacks then move to other tools to confirm.

Incentivized

We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.

Incentivized

• Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
• Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
• It was able to track multiple key words for 3 companies quickly

• It had a positive impact on the ROI. As the websites rank better the revenue raised.
• Searchmetrics Suite is an expensive product, it is too expensive for small websites.

Incentivized