ObservePoint vs. Screaming Frog SEO Spider

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ObservePoint
Score 10.0 out of 10
N/A
ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.
$599
per month up to 4,000 page scans /month
Screaming Frog
Score 9.8 out of 10
N/A
N/A
$149
per year
Pricing
ObservePointScreaming Frog SEO Spider
Editions & Modules
Essentials
$599
per month up to 4,000 page scans /month
Professional
$2,400
per month up to 20,000 page scans /month
Enterprise
Custom ($0.0325 - $0.11 / page)
Starting at 20,000+ page scans /month
Paid Version
$149.00
per year
Offerings
Pricing Offerings
ObservePointScreaming Frog
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ObservePointScreaming Frog SEO Spider
Considered Both Products
ObservePoint
Chose ObservePoint
ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.
Chose ObservePoint
I have not used any other product other than ObservePoint for my requirements. there are a number of features for which it has proved helpful. Technology Governance ensures our data collection tools and processes are executing as planned, so our organization can make better …
Chose ObservePoint
Somewhat similar in building user journeys, but not really in tagging. I have not user other tagging tools.
Chose ObservePoint
The only known alternatives are http://www.hub-scan.com/ and perhaps Screaming Frog and/or Selenium based approaches which require resource to write test scripts.
Chose ObservePoint
I remember evaluating two other products but that was so long ago I don't remember what they were.
Screaming Frog
Chose Screaming Frog
RankPro, Semrush, Keyword Hero, GetKeywords and KeywordSpy
Chose Screaming Frog
The biggest difference between DeepCrawl and Screaming Frog is cost. Screaming Frog is significantly cheaper, and fits within a budget much easier. For most websites that aren't huge it crawls quicker to. DeepCrawl is the better tool for analysing larger websites and is easier …
Chose Screaming Frog
Please note that, while Screaming Frog is a great tool for scanning the website all it is, is a tool that scans the website. For deeper analysis or for keyword analysis, please take a look at tools like SEMRush and Ahrefs for your medium size business, or Conductor for a …
Chose Screaming Frog
Screaming Frog provides some similar benefits as the other tools but offers a wealth of other scanning options that the other tools don’t. I like how every scan of a URL (yours, a competitor’s, or any URL) provides 30+ points of data. The other tools offer other benefits that …
Chose Screaming Frog
Screaming Frog SEO Spider does so much...a lot of these tools, in theory, should be used together because they lend big picture insights. But Screaming Frog SEO Spider is excellent because it can work directly with tools like Google Analytics.
Chose Screaming Frog
There aren't many direct competitors for Screaming Frog SEO Spider that I've found. Tools such as Moz provide similar outcomes, but in a completely different manner and with a different workflow. I can't really compare them.
Chose Screaming Frog
The choice to go with Screaming Frog was really mostly about price and the fact that it does almost the same exact thing. There are a few things that DeepCrawl does that Screaming Frog doesn't, but it wasn't worth the increase in price.
Chose Screaming Frog
Screaming Frog has a free version, so it competes with the paid programs (like Moz) solely in the fact that it can be used without incurring a budget line item. Compared to many other programs that also offer free scans, Screaming Frog is fast and much more customizable. Since …
Chose Screaming Frog
Screaming Frog is far superior to the host of free crawling tools available online and does not limit you to a certain number of pages as many other tools do. We were looking for just a crawling tool and not a more robust SEO tool like Moz, so this was perfect for us.
Chose Screaming Frog
I use several tools that can do much of what Screaming Frog can do - SemRush and SEO Powersuite. However, for what we use Screaming Frog for, it is the best tool. During a 15-minute phone call with a potential new client, I can crawl the site and determine what shape the site …
Chose Screaming Frog
Screaming Frog seems to be the most thorough at crawling a website. Almost too thorough ;). But it is spreadsheet-like and so allows sorting and filtering in a simple way. But in general, with Screaming Frog I trust that it gets everything when it crawls a website.
Chose Screaming Frog
Screaming Frog is different than a tool like SEMrush. It is a crawler that allows you to see the data like Google would see it when they crawl your site. A tool like SEMrush, or MOZ, gives you more analysis around SEO for the website you are reviewing. I wouldn't want to be …
Chose Screaming Frog
Our company also uses Website Auditor from the SEO PowerSuite by LinkAssistant and it's a great tool with a lot of fancy features and even an IA (information architecture) visualization which shows you how your website looks and how your pages interconnect.

Screaming Frog is a …
Chose Screaming Frog
Authority Labs is good for a limited function--tracking keyword rankings (though its keyword suggestion capability has recently improved as well) but doesn't do the page crawling that Screaming Frog does. Serpstat and SEMRush both have a lot more functions but also cost …
Chose Screaming Frog
Screaming Frog is a downloadable desktop app. Its minimalist design makes for a straight forward seamless site crawling SEO experience. We use all these products and Screaming Frog fits in nicely as a member of our SEO product team. Each product has its strengths and weaknesses …
Chose Screaming Frog
The HTML-heavy little platform, Screaming Frog, is my favorite crawler compared to DeepCrawl and SEMRush. Partially precisely due to the fact that the tool doesn't try to give me recommendations or tell me what to do. Many similar tools go above and beyond to prescribe …
Chose Screaming Frog
The tools I mentioned are in the same space, tools for SEO, but aren't website scrapers like Screaming Frog. We haven't found another tool that we like as much for providing simple and straight forward insights about a website.
Chose Screaming Frog
I have not used any similar tools to Screaming Frog SEO Spider.
Chose Screaming Frog
Even though Screaming Frog is the industry standard, that doesn't mean that it's without its flaws. The crawl visualization is sub-par compared to Sitebulb, and the UX/UI looks like it's from the 90s and hasn't been updated since then. Tools like Deepcrawl and Sitebulb are …
Chose Screaming Frog
SEMrush is not a dedicated on-demand SEO crawler like Screaming Frog. SEMRush is more of a digital marketing suite that happens to offer SEO crawling along with other marketing tools. As such, it's much more of a commitment; which you'll notice with a monthly cost versus a …
Chose Screaming Frog
Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO …
Chose Screaming Frog
We have a deep crawl integration with another tool and still find the information on DeepCrawl valuable because this tool is better at listing out reccomendations. However, Screaming Frog is easier to use, doesn't have limits on how many crawls it can run (on the Pro plan we …
Features
ObservePointScreaming Frog SEO Spider
SEO
Comparison of SEO features of Product A and Product B
ObservePoint
-
Ratings
Screaming Frog SEO Spider
8.7
Ratings
12% above category average
Keyword analysis00 Ratings7.40 Ratings
Backlink management00 Ratings6.00 Ratings
SERP ranking tracking00 Ratings8.00 Ratings
Page grader00 Ratings10.00 Ratings
Competitive analysis00 Ratings10.00 Ratings
Site audit / diagnostics00 Ratings10.00 Ratings
Site recommendations00 Ratings10.00 Ratings
Task management00 Ratings8.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
ObservePoint
-
Ratings
Screaming Frog SEO Spider
9.5
Ratings
22% above category average
Local SEO00 Ratings8.10 Ratings
Social SEO00 Ratings10.00 Ratings
Mobile SEO00 Ratings10.00 Ratings
Global SEO00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
ObservePoint
-
Ratings
Screaming Frog SEO Spider
8.8
Ratings
4% above category average
Multi-domain support00 Ratings10.00 Ratings
Integration with web analytics tools00 Ratings7.50 Ratings
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ObservePointScreaming Frog SEO Spider
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Medium-sized Companies
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Score 8.2 out of 10
Enterprises
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User Ratings
ObservePointScreaming Frog SEO Spider
Likelihood to Recommend
8.8
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
10.0
(0 ratings)
Usability
9.1
(0 ratings)
8.5
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
7.9
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
7.0
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
ObservePointScreaming Frog SEO Spider
Likelihood to Recommend
I use rules feature to Test tags, variables, and values to confirm each matches a specific RegEx patterns. It has been well suited for me. Combining filters and conditions to test our tags with a high level of detail. they can surely work more on - Fire based on URL, status code, or tag type by using filters.
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Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
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Pros
  • Custom tagging is very important when you need specific tags tailored to your website needs.
  • The dashboards are great, user friendly and you can share them with coworkers easily.
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  • Collects all indexed HTML pages of the site. This helps for when we are redirecting old URLs to the URLs of a clients new site.
  • Finds all page titles that are too long or too short and allows us to address them more quickly than waiting for a program such as Moz. It's more immediate.
  • If we have duplicate meta data on pages, this program allows us to find them, sort them, export them and take care of them in a timely manner. In our business (as for many) time is money.
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Cons
  • UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
  • Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
  • Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.
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  • Customizing the crawler - It takes a little bit of playing around with the settings to understand what each of them controls and what options need to be checked or unchecked to get the right amount of information.
  • Cannot Crawl a large site - Screaming Frog runs out of memory when asked to crawl a large site, even after playing around with memory settings and allocating additional memory.
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Likelihood to Renew
ObservePoint has a robust solution that is well supported and is continually innovating to meet new business and technology needs.
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The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
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Usability
It's easy to navigate and learn. The reporting and output are intuitive and robust features for finding and identifying actionable insight.
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The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
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Reliability and Availability
I've only experienced one system availability issue in the 3 years we've been using it.
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No answers on this topic
Performance
Sometimes it can get a bit slow when auditing particularly huge sites but recent upgrades in infrastructure have done a lot to mitigate this behavior.
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No answers on this topic
Support Rating
Support is very strong indeed and has been consistent over the last 4 years. They are also friendly and tag nerds like me!
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Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
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In-Person Training
Instructor was knowledgeable and delivered the content well.
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No answers on this topic
Online Training
It's easy to find the information you need when you need it and it is easy to consume.
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No answers on this topic
Implementation Rating
Start with small audits until you have determined what you might want to filter out.
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If the software was a little easier to use for beginners, there really wouldn't be an issue
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Alternatives Considered
ObervePoint is better than its alternatives because of its updated features. ObervePoint ensures accurate and secure data collection. The website audit tool is far better and more advanced than others.
Read full review
The biggest difference between DeepCrawl and Screaming Frog is cost. Screaming Frog is significantly cheaper, and fits within a budget much easier. For most websites that aren't huge it crawls quicker to. DeepCrawl is the better tool for analysing larger websites and is easier to use in some ways, with a very friendly interface and some extras features that are useful. Ultimately price was the deciding factor though.
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Scalability
I have not reached an unreasonable product limitation as of yet.
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No answers on this topic
Return on Investment
  • ObservePoint has helped us quickly (within minutes) catch when a process or pathing on the website breaks, which allows us to fix it quickly. Whether technical/dev or analytics issues, without ObservePoint, they could have been undetected for weeks.
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  • It has allowed me to make impactful and intelligent recommendations to clients. This has in turned deepened the client relationships and led to steady ongoing ROI.
  • It has also allowed me to diagnose interesting technical issues for non-client sites (like Forbes) which formed the basis for very cool company blog posts.
  • The investment is very low - this tool does 99% of what I need for a fraction of what other industry crawlers costs. Kudos to the Screaming Frog team!
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ScreenShots