Oktopost vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oktopost
Score 9.0 out of 10
N/A
Oktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing. Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social and measure the real impact of social on the business. Oktopost aims to enable marketers to better engage with customers and prospects, get actionable insights, and…N/A
Sprinklr Social
Score 9.2 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$359
per month per seat
Pricing
OktopostSprinklr Social
Editions & Modules
No answers on this topic
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Contact Sales
Offerings
Pricing Offerings
OktopostSprinklr Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
OktopostSprinklr Social
Considered Both Products
Oktopost
Chose Oktopost
I don't use any similar tool for now.
Chose Oktopost
We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was …
Chose Oktopost
They had more reporting capabilities and integration to marketo, whereas GaggleAmp didn't.
Chose Oktopost
Buffer - it's good but I would say ideal for smaller teams.
HubSpot - is great as you have everything in one place - not as good as Oktopost for content curation though.
Chose Oktopost
oktopost offered higher functionality and analytics capabilities, and eloqua integration, which was rare.
Chose Oktopost
The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for …
Chose Oktopost
I used Hootsuite for a few years. Hootsuite's look and feel are very cumbersome, especially when compared to the bright and user-friendly Oktopost. Plus, HS is very basic and for each added item (or report) you have to pay more, while in Oktopost you just get a full package …
Chose Oktopost
I've used HootSuite in the past. It can't compare. The message asset and autoposting feature are invaluable.
Chose Oktopost
The right price point with the right functionality.
Chose Oktopost
Hootsuite, SproutSocial.
Our social media marketing is based on content marketing campaigns in order to generate leads. Oktopost is the only tool that has the capabilities to enable us to do that.
Chose Oktopost
The pricing model is better. Also the new functionalities that they are implement are very useful for us. We wanted also a tool that our salesforce team were happy to integrate with and this is not easy. I think in general it was the perfect tool for us, we have no negative …
Sprinklr Social
Chose Sprinklr Social
Infinitely better and more resourceful
Chose Sprinklr Social
The social insights from Sprinklr is a powerful tool, gives us an edge when it comes to understanding what is being said about the products and services we offer.
It also helps us understand the various conferences we participate globally.
The marketing module helps us boost our …
Chose Sprinklr Social
Sprinklr Social has the most amount of features and is always updating
Chose Sprinklr Social
Sprinklr appears to be priced between the 2 however, this is no support (apart from logging support tickets/issues) so it's not like for like.
Chose Sprinklr Social
Sprinklr Social provides exceptional customer support services and comprehensive training sessions, enabling us as users to fully maximize the capabilities of its tools. Also, the way Sprinklr Social can be adapted according to each client makes it one of the best social media …
Chose Sprinklr Social
Khoros Marketing, Khoros Care, Hootsuite and Salesforce Marketing Cloud Social Studio
Chose Sprinklr Social
Hootsuite, is good and has good content management analytics in it. Sprinklr has better organization features and content review management flows.
Chose Sprinklr Social
Sprinklr met our needs as well as seemed to be a better fit with our directions for the year.
Chose Sprinklr Social
Sprinklr is a lot more compatible across multiple platforms and reporting is significantly more streamlined. This helps prevent agent overlap and the ability to add approved responses within the tool saves time and revenue. The ability to create listening queues is very helpful …
Chose Sprinklr Social
Sprinklr Modern Sales & Engagement stacks up [well] against its competitors because it has all the features and functionality [a] team could expect from this application. And not just that, it has been updating the application and deploying the latest features frequently that
Chose Sprinklr Social
I have used Spark Central in the past, but when compared with Sprinklr [Modern Sales & Engagement], it should be more developed and match the expectations of the end users of the tool. I have seen Sprinklr doing a great job when compared to Spark Central as soon as my …
Chose Sprinklr Social
I personally have not engaged with other companies like Sprinklr.
Chose Sprinklr Social
We like the interface and the options to add additional modules to Sprinklr. We are happy with the product and will continue to use it. Out of all the social CMS options out there, it truly is best in class. If budget allows one day, we would love to layer on Social Listening.
Chose Sprinklr Social
Sprinklr is a far superior tool that has more breadth and more tools under a unified platform. The listening, reporting, account management, advertising, content management was a lot more developed than the other companies we vetted. I spent weeks talking with various companies …
Chose Sprinklr Social
I am only working on the system, I don't control the contract, but Sprinklr is a very good system that does the job well.
Chose Sprinklr Social
At the time, Sprinklr was cutting edge, plus Sprout gets pretty pricey the more accounts you need to update and doubly so, the more people you need to give access to.
Chose Sprinklr Social
Sprout Social and Hootsuite are both MUCH more user-friendly. The Sprout reps have been amazing and help with everything!
Chose Sprinklr Social
Sprout Social, Radian6, Brandwatch and Germin8 Social Listening
Chose Sprinklr Social
As I mentioned earlier, I enjoyed SproutSocial best, however, you are forced to use the publishing module if you want the paid module. I don't think the modern engagement module is bad, but it is not user-friendly and makes it difficult to engage with users. Plus, you can't …
Chose Sprinklr Social
Sprinklr has all the features and more integrated into one platform and with API access to all platforms and superior data visualization. Sprinklr is the best tool for enterprise-level clients.
Features
OktopostSprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Oktopost
-
Ratings
Sprinklr Social
9.5
Ratings
21% above category average
Boolean keyword searches00 Ratings10.00 Ratings
Filtering out noise/spam00 Ratings8.00 Ratings
Sentiment analysis00 Ratings10.00 Ratings
Broad channel coverage00 Ratings10.00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Oktopost
-
Ratings
Sprinklr Social
10.0
Ratings
22% above category average
Content planning and scheduling00 Ratings10.00 Ratings
Audience targeting00 Ratings10.00 Ratings
Content optimization00 Ratings10.00 Ratings
Workflow management00 Ratings10.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Oktopost
-
Ratings
Sprinklr Social
9.7
Ratings
20% above category average
Automated routing and prioritization00 Ratings9.00 Ratings
Customer interaction histories00 Ratings10.00 Ratings
Bulk actions00 Ratings10.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Oktopost
-
Ratings
Sprinklr Social
10.0
Ratings
25% above category average
Lead generation00 Ratings10.00 Ratings
Content marketing00 Ratings10.00 Ratings
Paid media management00 Ratings10.00 Ratings
Campaigns and promotions00 Ratings10.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Oktopost
-
Ratings
Sprinklr Social
10.0
Ratings
17% above category average
Twitter00 Ratings10.00 Ratings
Facebook00 Ratings10.00 Ratings
LinkedIn00 Ratings10.00 Ratings
Google+00 Ratings10.00 Ratings
Instagram00 Ratings10.00 Ratings
Pinterest00 Ratings10.00 Ratings
YouTube00 Ratings10.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Oktopost
-
Ratings
Sprinklr Social
10.0
Ratings
23% above category average
Campaign success analytics00 Ratings10.00 Ratings
Real-time tracking00 Ratings10.00 Ratings
Competitor analysis00 Ratings10.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Oktopost
-
Ratings
Sprinklr Social
9.5
Ratings
17% above category average
Role-based user permissions & privileges00 Ratings10.00 Ratings
Mobile access00 Ratings9.00 Ratings
Best Alternatives
OktopostSprinklr Social
Small Businesses
Growave
Growave
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Sprout Social
Sprout Social
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OktopostSprinklr Social
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
8.2
(0 ratings)
Support Rating
6.4
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
7.0
(0 ratings)
Online Training
4.5
(0 ratings)
8.4
(0 ratings)
Implementation Rating
7.3
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
OktopostSprinklr Social
Likelihood to Recommend
The product is very easy to use. And the features are very good. I have not experienced anything less appropriate. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.
Read full review
Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
Read full review
Pros
  • An all-in-one platform that organizes all content across multiple accounts.
  • Provides consistent user experience help, representatives were quick to schedule phone calls or walk-throughs whenever we had issues.
  • Easily accessible by the entire team, don't have to rely on one person to do everything or avoid being in the platform simultaneously.
Read full review
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
  • Make Google (G+) allow personal submitals through Oktopost. Let me make this clear, this is NOT an Oktopost problem, this is a Google problem!! But I put this down here because it is the only missing link to creating a total social media tool kit.
  • When I first started there were very few support documents and learning resources. I think I was one of the first to sign up. Since then they have clearly been working on filling the learning center with information. Keep up the good work!
  • The emails that start off with "My name is Mark Lerner, Director of Marketing at Oktopost.... ;-) Mike 50 emails later I know who you are. Introduce the wife and kids next please ;-)
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  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
I don't think there is a need to change over to another platform. From the little that I've heard, Oktopost is comparable if not better than its competing products. We also have a great personal relationship with Oktopost's founders and team and enjoy collaborating in various forms with them.
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I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.
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The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
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Reliability and Availability
No answers on this topic
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
No answers on this topic
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.
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Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.
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In-Person Training
No answers on this topic
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
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Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
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The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
We use similar programs to Oktopost in our organization like Hootsuite, so we didn't really compare Oktopost against them, we just use them for different things based on familiarity and processes. There aren't any specific products that we looked to replace or compete, it was mainly looking for something that fit our needs at the time and Oktopost worked well, but we still do have people using Hootsuite as well who perform different tasks. They both have unique features and benefits that work well.
Read full review
Sprinklr Modern Sales & Engagement stacks up [well] against its competitors because it has all the features and functionality
[a] team could expect from this application. And not just that, it has been
updating the application and deploying the latest features frequently that
helps us a lot in our day-to-day operations. I am really happy with it.
Read full review
Scalability
No answers on this topic
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
  • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
  • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
  • Ability to quickly post allows for immediate input during time sensitive social discussions.
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  • Assisted with integrating global social media marketing departments together
  • Has resulted in some delayed customer support responses due to technical issues with Facebook integration
  • Lack of ability to message people on Instagram has led to poor community management on this platform.
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ScreenShots

Oktopost Screenshots

Screenshot of Social BIScreenshot of CalendarScreenshot of Post ConsoleScreenshot of Employee AdvocacyScreenshot of StreamsScreenshot of Inbox