Omnisend vs. Webex Campaign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omnisend
Score 7.9 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$0
Webex Campaign
Score 7.5 out of 10
N/A
Webex Campaign (formerly IMImobile) is a mobile marketing campaign management software technology.N/A
Pricing
OmnisendWebex Campaign
Editions & Modules
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
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Offerings
Pricing Offerings
OmnisendWebex Campaign
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
OmnisendWebex Campaign
Features
OmnisendWebex Campaign
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omnisend
7.2
Ratings
10% below category average
Webex Campaign
-
Ratings
WYSIWYG email editor8.10 Ratings00 Ratings
Dynamic content5.10 Ratings00 Ratings
Ability to test dynamic content8.20 Ratings00 Ratings
Landing pages9.10 Ratings00 Ratings
A/B testing8.10 Ratings00 Ratings
Mobile optimization8.60 Ratings00 Ratings
Email deliverability reporting6.50 Ratings00 Ratings
List management6.10 Ratings00 Ratings
Triggered drip sequences4.60 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omnisend
6.6
Ratings
15% below category average
Webex Campaign
-
Ratings
Dashboards5.60 Ratings00 Ratings
Standard reports5.60 Ratings00 Ratings
Custom reports8.60 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omnisend
9.2
Ratings
14% above category average
Webex Campaign
-
Ratings
Link Tracking9.20 Ratings00 Ratings
Image Validation9.20 Ratings00 Ratings
Inbox Display9.20 Ratings00 Ratings
Email Previews9.10 Ratings00 Ratings
User Ratings
OmnisendWebex Campaign
Likelihood to Recommend
5.7
(0 ratings)
-
(0 ratings)
Usability
8.4
(0 ratings)
-
(0 ratings)
Support Rating
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
OmnisendWebex Campaign
Likelihood to Recommend
So, when everything goes smoothly, all companies seem great. But the real test comes when things go wrong — that’s when you see a company’s true face and values.
Not so long ago, we, as a company, ran into some serious issues: domain reputation problems, bugs in our email programs, and more. And of course, all of this happened right in the middle of a newsletter campaign — perfect timing, right?
But here’s the thing: the Omnisend team and their local partners are absolute professionals. I’m not super technical, and a lot of the behind-the-scenes stuff is beyond me, but the support team guided me step by step with patience, clarity, and real-life examples throughout the whole investigation process.
I’m genuinely happy I chose this platform. No matter what the issue was or what caused it, they treated it like their own and committed to helping me solve it.
Polite. Fast. Warm. Professional.
That’s the standard Omnisend sets — and it's a tough one for competitors to match.
I also want to give a personal thank you to Baarath — we exchanged quite a few emails, and he really stood out. While support shifts change, he became my support superhero.
All the best to the Omnisend team — keep doing what you do!
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Pros
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
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Cons
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Usability
Im so so happy how everything goes so smooth! Its so good for small businesses. I hope I will grow my audience and I will go on paid version bcs they really deserve my money.
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Support Rating
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Alternatives Considered
At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
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Return on Investment
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
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ScreenShots

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting