Ontraport vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ontraport
Score 9.0 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.N/A
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
OntraportOutboundEngine
Editions & Modules
No answers on this topic
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
OntraportOutboundEngine
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptional$99 per user
Additional DetailsOntraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial. Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.More information is available on the vendor's website.
More Pricing Information
Community Pulse
OntraportOutboundEngine
Considered Both Products
Ontraport
Chose Ontraport
We used it because it was recommended by other coaching companies.
It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program.
Chose Ontraport
We initially selected Ontraport based on the seemingly quality reviews. While they are priced much higher than their competitors, we initially took that as a positive. Perhaps the price tag hinted at better service, more robust features and superiority deliverability.

None of …
Chose Ontraport
They are all different. Hubspot is great but doesn't have the checkout and sales tools. Active Campaign Rocks, but it doesn't have sales and checkouts. Infusionsoft has everything like Ontraport but the support is not where it should be and you have to invest in 3rd party addon …
Chose Ontraport
It let me combine everything into one & have greater control over the whole process of everything, instead of having it scattered apart.
Chose Ontraport
ONTRAPORT does a couple things far better than the competition like having all of its functionality on one platform. Some competitors offer both internal tracking and external marketing but require logins to their other software to access these features. Additionally, the …
Chose Ontraport
I think ONTRAPORT is a decent platform for smaller companies to grow into. It's not as complex as Infusionsoft, and I do feel like you'll use more of it than you would Infusionsoft as a business owner and marketer. I probably wouldn't recommend it to a startup, though because …
Chose Ontraport
ONTRAPORT's email builder easily outstrips that of GetResponse. Overall, ONTRAPORT's UI, capabilities, editors, and overall user experience are just clearly superior to those of GetResponse. GetResponse appears to be quickly becoming outdated in such a fast-moving market. We …
Chose Ontraport
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
Chose Ontraport
I chose Ontraport over Infusionsoft because I believe it is just as powerful but less confusing.
Chose Ontraport
More efficient...email management + CRM all in one.
Chose Ontraport
Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks …
Chose Ontraport
I evaluated Infusionsoft. I picked ontraport because I liked their marketing and support staff.
Chose Ontraport
ONTRAPORT allows automation and having the best of ShoppingCart and Aweber in one package. Beside the fact that ONTRAPORT doesn't handle inventory as ShoppingCart does, we still love the ability to have one source to manage our products and customers in one location.
Chose Ontraport
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.

VTrenz, Marketo, Silverpop …
Chose Ontraport
I really liked the robust features presented in a way that made sense to me. I needed a higher level system that I could understand how to use with little or no ramp-up time.
Chose Ontraport
ONTRAPORT was 1000% superior to customer.io - I feel CI was made by techie people who never learned online marketing. I didn't use Infusionsoft long enough to really see which is better.
Chose Ontraport
I have used AWebber, Digital Access pass, MailChimp, and Constant Contact. Ontraport is a more feature-rich product, but I assess that their lack of attention to detail, poor usability, low quality, and missing the underlying purpose of their customer's usage of the product are …
Chose Ontraport
Infusionsoft. I picked OAP because there was no $2,000 training fee, pricing seemed fairly reasonable, and features were a good match.
OutboundEngine
Chose OutboundEngine
I do not use any other similar products at this time. Several of the options that are available to me (CRMs) offer similar options but are more effort on my side. OutboundEngine is more or less automatic and I love that!
Chose OutboundEngine
I've always done my own newsletters etc. so I don't have experience with other companies that provide content services.
Chose OutboundEngine
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but …
Chose OutboundEngine
I have not opted for others. However, I do add my own offerings and content making me realize just how easy and cost-effective this is to do in spite of the volume OE provides. I do like postings to attract others and not be the same as others in my community.
Chose OutboundEngine
OutboundEngine is more of a general information program that with more frequent postings. My clients are more interested in this type of postings, than one on a home I sold or open house that I am doing. However, I do have a free email program that I use several times a month …
Chose OutboundEngine
have used others in the past Personally I have not received any benefit in productivity from the program yes it tells me who is looking and who is most active. but that is it
Chose OutboundEngine
I also use PressLike. What I like about OutboundEngine is it uses my email database to send relative topics to my clients along with social media postings. PressLike offers primarily social media, but offers more customizable ways to market myself, my listings and any other …
Chose OutboundEngine
Intouch systems was a service I used but I don't think it is any of the ones referenced in the list. I constantly had to go in and repost things because it couldn't post to my accounts. It did also send out emails, but it wasn't getting on my social media. It was 1/3 the price …
Chose OutboundEngine
It’s easier for me. They handle everything and they notify me and send me my stats and it’s more affordable.
Chose OutboundEngine
N/A never tried anyone else.
Chose OutboundEngine
BNTouch is great for creating and sending mass emails but misses the automated feature entirely.
Chose OutboundEngine
There really aren't a lot of companies out there with good Real Estate Chat solutions.
Chose OutboundEngine
OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a …
Chose OutboundEngine
Much easier to use. Representative actively engages and schedules monthly meetings and training.
Chose OutboundEngine
Affordability is important and OutboundEngine is affordable. I like the expertise in this field they have. I really appreciate they don’t constantly bother me trying to sell me more services, etc. Any time I have needed to call the company, their reps are always available. …
Chose OutboundEngine
OutboundEngine has better staff support, a higher level of website maintenance/knowledge for future clients.
Chose OutboundEngine
My company offers a service called Octopost where they post to my social media platforms, but I don't feel like the content is as good and it doesn't reach as much of my database as the OutboundEngine newsletters do.
Chose OutboundEngine
I selected OutboundEngine after hearing about it from a friend. I had never used a similar product before.
Features
OntraportOutboundEngine
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Ontraport
9.0
Ratings
17% above category average
OutboundEngine
8.1
Ratings
9% above category average
WYSIWYG email editor8.20 Ratings00 Ratings
Dynamic content10.00 Ratings00 Ratings
Ability to test dynamic content8.30 Ratings00 Ratings
Landing pages10.00 Ratings00 Ratings
A/B testing9.90 Ratings00 Ratings
Mobile optimization8.40 Ratings8.60 Ratings
Email deliverability reporting6.00 Ratings7.70 Ratings
List management10.00 Ratings7.90 Ratings
Triggered drip sequences9.80 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Ontraport
5.5
Ratings
35% below category average
OutboundEngine
5.4
Ratings
22% below category average
Lead nurturing automation7.10 Ratings00 Ratings
Lead scoring and grading2.40 Ratings00 Ratings
Data quality management2.60 Ratings00 Ratings
Automated sales alerts and tasks10.00 Ratings5.40 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Ontraport
7.7
Ratings
4% above category average
OutboundEngine
-
Ratings
Calendaring6.20 Ratings00 Ratings
Event/webinar marketing9.30 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Ontraport
7.1
Ratings
6% below category average
OutboundEngine
7.8
Ratings
16% above category average
Social sharing and campaigns7.10 Ratings7.80 Ratings
Social profile integration7.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Ontraport
9.3
Ratings
24% above category average
OutboundEngine
-
Ratings
Dashboards10.00 Ratings00 Ratings
Standard reports8.00 Ratings00 Ratings
Custom reports10.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ontraport
7.3
Ratings
2% below category average
OutboundEngine
-
Ratings
API3.00 Ratings00 Ratings
Role-based workflow & approvals9.00 Ratings00 Ratings
Customizability10.00 Ratings00 Ratings
Integration with Salesforce.com7.30 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.30 Ratings00 Ratings
Integration with SugarCRM7.30 Ratings00 Ratings
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OntraportOutboundEngine
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Score 9.9 out of 10
LocaliQ
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Score 9.0 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
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Score 9.0 out of 10
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Score 8.2 out of 10
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User Ratings
OntraportOutboundEngine
Likelihood to Recommend
10.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
7.0
(0 ratings)
Usability
7.8
(0 ratings)
6.4
(0 ratings)
Availability
-
(0 ratings)
8.9
(0 ratings)
Performance
7.7
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
7.9
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
OntraportOutboundEngine
Likelihood to Recommend
Starting a business you have enough stuff to deal with. Ontraport takes the headache out of the tech side. Everything works together and you don't ever get left alone to figure things out. I would beg any new business to invest in Ontraport. Or if you want to grow and scale an existing business it would be great. I think it more for service-based business.
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OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
  • Campaign builder. The visual campaign builder is very easy to use and feels pretty modern.
  • CRM: customizing what type of data I'd like WHERE has been great. Custom fields, being able to move them around.
  • Task Management: one of the things that set ONTRAPORT apart from other similar automation platforms is the tasks. You can trigger automated tasks that cause your salespeople to take action, and the tasks stay in the queue until the salesperson takes that action and checks it off. This is great for putting together a web of accountability.
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  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
  • Ontraport is a very powerful and robust system capable of a great many things. The time it takes to get to know the program is a little intimidating. Don't get me wrong, you can get started right away, but a year in I know I am still not making the most of all Ontraport can do. I am UK based so access to their advanced trainings means international travel, maybe some online events could be initiated.
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  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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Likelihood to Renew
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
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AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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Usability
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
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Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
No answers on this topic
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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Performance
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
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No answers on this topic
Support Rating
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
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The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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In-Person Training
I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.
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No answers on this topic
Implementation Rating
If you know your business, ONTRAPORT is easy
Read full review
No answers on this topic
Alternatives Considered
We used it because it was recommended by other coaching companies. It meets well the need we have which is mostly about creating different type of access based on when the clients joined our program. You can easily create automations and rules to be notified when clients evolve in the program. It allows us to send them our messages at the right moment.
Read full review
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Scalability
With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.
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No answers on this topic
Return on Investment
  • ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
  • Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
  • They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
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  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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ScreenShots

Ontraport Screenshots

Screenshot of Manage, track, sort and add to a contact listScreenshot of Design professional emails, forms and landing pages with block formatsScreenshot of Utilize the Support Center's in-depth advice on maximizing Ontraport's features

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails