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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
    Pricing
    OpenX
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    OpenX
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    OpenX
    Considered Both Products
    OpenX
    Chose OpenX
    OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies …
    Incentivized
    Chose OpenX
    We have used Basis as a DSP but found better results in integrating OpenX with our own bidder. As for Smaato, they are focused only on in-app traffic so they are a niche player. OpenX is a bigger player for agencies that have different campaigns with multiple objectives and …
    Incentivized
    Chose OpenX
    OpenX provides the same inventory you can get on any other SSPs but at lower price points (generally). However, other exchanges have put more resources on curating their inventory and customer support and in OpenX, you may find some nasty surprises in terms of ad quality and …
    Incentivized
    Chose OpenX
    I use OpenX along with Sailthru because the two combined give me the full amount of reporting statistics I need to give to clients. I would say they are equal but different, and both are necessary but it would be great if all of these statistics could be contained within one …
    Incentivized
    Chose OpenX
    We selected OpenX because most of the team had previous experience; it was free and we were able to self-host it.
    Incentivized
    Chose OpenX
    While DART is my perferred ad server, openx is a more cost efficient product and would be my next choice.
    Chose OpenX
    OpenX probably falls in the middle. I've used MediaPlex, APN & Sitescout. OpenX is probably the second easiest to use.
    Chose OpenX
    I do not use OpenX as much as I do other tools that are out there in the market these days. It is a solid system which is definitely better than some that are out there, but it needs to become a bit more competitive in my opinion to keep up with the other leaders that are out …
    Chose OpenX
    Double Click, Adbrite before it became sitescout. We chose Open X because it was easy to integrate into the back end of our site and we liked the reports it provided and the ease of use. Double Click is a Google company, and frankly, while they are good at some technology, …
    Chose OpenX
    We've used Double Click and both products perform equally well.
    Chose OpenX
    If OpenX wants to be used or adopted by more desks or RTB partners than it needs to provide the transparency and premium inventory that a AppNexus, ADX and Rubicon provide. This goes for the open exchange and private marketplaces.
    Chose OpenX
    The ad sales and ad operations team had been utilizing DoubleClick/DART previous to the migration to OpenX. One of the driving factors for the migration to OpenX was to lower costs associated with utilizing a third party such as the DoubleClick/DART system. The ease of use for …
    Chose OpenX
    I was not responsible for the selection decision, that was done before I joined the company. However, it was the low cost and adaptability that custom integration allowed that made it really the only solution that we knew of.
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    OpenX
    Ad Network Integration
    Comparison of Ad Network Integration features of OpenX
    Feature
    OpenX
    6.6
    3 Ratings
    Data Transfer6.53 Ratings
    DSP integration6.83 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of OpenX
    Feature
    OpenX
    7.0
    5 Ratings
    Ad campaign creation6.85 Ratings
    Ad deployment6.65 Ratings
    Display advertising7.35 Ratings
    Ad display and retargeting segmentation6.55 Ratings
    Sequence targeting7.54 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of OpenX
    Feature
    OpenX
    6.6
    5 Ratings
    Ad dashboards5.95 Ratings
    Ad performance reports6.05 Ratings
    Ad conversion tracking6.15 Ratings
    Ad attribution reporting7.04 Ratings
    Cross-channel ad management7.25 Ratings
    Ad forecasting and optimization7.64 Ratings
    User Ratings
    OpenX
    Likelihood to Recommend
    7.3
    (15 ratings)
    Likelihood to Renew
    7.0
    (10 ratings)
    Usability
    9.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)