#1 most frequent
United States of America
60.2%603 installations of 1,002
What is OpenX?
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
Categories & Use Cases
Product Demos
Top Performing Features
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 6.2
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7
Areas for Improvement
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.8
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 6.4
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 6.1
Who Buys & Uses OpenX
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
5.6%56 installations of 1,002
#3 most frequent
Canada
4.9%49 installations of 1,002
All around programmatic player
Pros
- A lot of data points to optimize sent on the bid request.
- Good coverage on desktop and mobile app.
- Very good reporting filters on the platform.
Cons
- The Support team is a bit slow to respond.
- The platform is not very reliable.
- Prices on the exchange are a bit high compared to the competition.
Return on Investment
- Prices are high on the exchange, diminishing ROI.
- We expanded the reach and increased budgets, improving ROI.
- We did some co-marketing events together, decreasing fixed costs.
Alternatives Considered
MoPub
Great Reporting Software
Pros
- Customizes reports
- Gives detailed and accurate information
- Is simple to use
Cons
- Could provide full reporting information
Return on Investment
- Saves time
- Saves Money
- Makes clients happy
Alternatives Considered
Sailthru
Omnichannel exchange
Pros
- Their reporting API is very complete
- A lot of video inventory
- Good customer service
Cons
- Not a lot of inventory outside North America.
- Prices are a bit high across the platform.
- We have found discrepancies on how impressions are counted on their platfrom and our systems.
Return on Investment
- We have been able to expand our reach, improving ROI.
- We have had high CPMs, offsetting, and lowering our margin.
- We have partnered on fraud tools, reducing costs.
Alternatives Considered
Basis DSP and Smaato
Vast network of inventory!
Pros
- Lots of volume and cheap.
- Strong in geos that are hard to reach, specifically APAC.
- Some premium publishers that are only on their exchange.
Cons
- Bad customer support. Account managers change every 3-4 months.
- A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
- Some technical issues with clearing impressions have happened with them.
Return on Investment
- We have been able to scale campaigns profitably.
- We have been able to get access to very good inventory for cheap.
- We have had fraudulent issues that set us back with refunds we needed to give back to advertisers.
Alternatives Considered
MoPub, AppLovin, Smaato, SmartyAds SSP and Vungle
Open X for easier channel management and better ROI
Pros
- Ease of use
- Flexibility
- Good interface
- Good customer service
Cons
- User manual
- A quick get start manual online would help
Return on Investment
- Faster lead conversion
- A more robust website
- More product purchases through contextualized ads
- Better click through on ads because they were contextualized
